About Outsell
Outsell is a company based in Minneapolis (United States) founded in 2004 was acquired by Impel in July 2024.. Outsell has raised $209 thousand across 2 funding rounds from investors including Impel and Northern Pacific Group. Outsell offers products and services including Outsell Converter Suite, On-Demand Campaigns, and Dealer Group Solution. Outsell operates in a competitive market with competitors including Upstart, Reynolds and Reynolds, Tekion, Dealer.com and MotorK, among others.
- Headquarter Minneapolis, United States
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Sectors
TechnologyTransportation, Automotive & Logistics
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Phone
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Website
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Social
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- Legal Name Outsell Corporation
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Products & Services of Outsell
Outsell offers a comprehensive portfolio of products and services, including Outsell Converter Suite, On-Demand Campaigns, and Dealer Group Solution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Resolves customer identities for targeted marketing campaigns.
Enables creation of real-time, personalized marketing efforts.
Supports group-level customer retention and profitability strategies.
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Funding Insights of Outsell
Outsell has successfully raised a total of $209K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(03 Sep 2014)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2015 | Amount | Series A - Outsell | Valuation | Northern Pacific Group |
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| Sep, 2014 | Amount | Seed - Outsell | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Outsell
Outsell has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Impel and Northern Pacific Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Northern Pacific Group is engaged in private equity investments.
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Founded Year | Domain | Location | |
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SaaS marketing solutions are delivered for automotive dealerships.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Outsell
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Outsell
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Outsell Comparisons
Competitors of Outsell
Outsell operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Upstart, Reynolds and Reynolds, Tekion, Dealer.com and MotorK, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Diversified loans are provided via an AI-enabled online marketplace.
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| domain | founded_year | HQ Location |
Software and services for automotive dealership retailing are provided.
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| domain | founded_year | HQ Location |
AI and cloud-driven systems for auto dealership management are provided.
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| domain | founded_year | HQ Location |
Digital marketing solutions for automotive dealerships are delivered.
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| domain | founded_year | HQ Location |
Cloud-based digital marketing solutions are delivered for the automotive sector.
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| domain | founded_year | HQ Location |
Cloud-driven management systems for auto dealerships are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Outsell
Frequently Asked Questions about Outsell
When was Outsell founded?
Outsell was founded in 2004 and raised its 1st funding round 10 years after it was founded.
Where is Outsell located?
Outsell is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
Is Outsell a funded company?
Outsell is a funded company, having raised a total of $209K across 2 funding rounds to date. The company's 1st funding round was a Seed of $209K, raised on Sep 03, 2014.
What does Outsell do?
Outsell is a digital marketing Software-as-a-Service (SaaS) company that enables automotive brands to engage with consumers. Outsells customer engagement platform, Outsell Fuel, is a cross-channel customer engagement solution that employs turn-key campaigns, brand-ready content and predictive analytics to identify and attract in-market buyers providing dealers with in-depth shopping information on customers and prospects. Won many awards over the years including Gold in Stevie award for sales and customer service, 2015 for sales automation solution.
Who are the top competitors of Outsell?
Outsell's top competitors include Upstart, Reynolds and Reynolds and Seez.
What products or services does Outsell offer?
Outsell offers Outsell Converter Suite, On-Demand Campaigns, and Dealer Group Solution.
Who are Outsell's investors?
Outsell has 2 investors. Key investors include Impel, and Northern Pacific Group.