MotorK

London, United Kingdom Founded: 2010 • Age: 16 yrs
Cloud-based digital marketing solutions are delivered for the automotive sector.
Annual revenue $41.9M Latest available
Total funding $14.2M 6 rounds
Employees 385 Tracked headcount
Investors 6 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About MotorK

MotorK is a company based in London (United Kingdom) founded in 2010. MotorK has raised $14.2 million across 6 funding rounds from investors including European Investment Bank, Illimity and Lucerne Capital Management. The company has 385 employees as of December 31, 2024. MotorK has completed 5 acquisitions, including 3w Net, Carflow and Dapda. MotorK offers products and services including Dealership Websites, CRM & Lifecycle Management, Vehicle Management, and Traffic Acquisition. MotorK operates in a competitive market with competitors including Dealer.com, CDK Global, Affinitiv, TruVideo and Rollick, among others.

  • Headquarter London, United Kingdom
  • Employees 385 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Motork Plc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $41.9 M (USD)
    4.7
    as on Dec 31, 2024
  • Net Profit
    -$13.56 M (USD)
    26.11
    as on Dec 31, 2024
  • EBITDA
    -$10.53 M (USD)
    48.09
    as on Dec 31, 2024
  • Total Equity Funding
    $14.2 M (USD)

    in 6 rounds

  • Latest Funding Round
    $3.21 M (USD), Post-IPO

    Jun 01, 2023

  • Investors
  • Employee Count
    385

    as on Dec 31, 2024

  • Investments & Acquisitions
    3w Net

    & 4 more

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IPO & Listings of MotorK

MotorK is a publicly listed company on the EURONEXT with ticker symbol MTRK in Netherlands, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: EURONEXT · Ticker: MTRK · Sector: Technology services · Netherlands

Products & Services of MotorK

MotorK offers a comprehensive portfolio of products and services, including Dealership Websites, CRM & Lifecycle Management, Vehicle Management, and Traffic Acquisition.

Product name locked
Category locked
Primary

Platform for creating automotive websites to boost traffic and lead generation.

Product name locked
Category locked
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System for handling automotive leads and customer interactions efficiently.

Product name locked
Category locked
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Platform to update and manage vehicle stock across dealerships.

Product name locked
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Tools for generating and managing leads in the automotive sector.

People of MotorK

Headcount 200-500
Employee Profiles 13
Board Members and Advisors 5
Employee Profiles
People
Tommaso Parisi
Co-Founder & EVP
People
Marco Marlia
CEO
People
Pablo Barrios
Country Manager, Spain
People
Tommaso Carboni
Head of Global Sales

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Board Members and Advisors
people
Mauro Pretolani
Board Member
people
Magnus Lindhe
Board Member
people
Mans Hultman
Board Member
people
Arnon Dinur
Board Member

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Funding Insights of MotorK

MotorK has successfully raised a total of $14.2M across 6 strategic funding rounds. The most recent funding activity was a Post-IPO round of $3.21 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in MotorK

MotorK has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include European Investment Bank, Illimity and Lucerne Capital Management.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Finance and advisory services for infrastructure projects are provided.
Locked Locked Locked
Tech-focused, stage-agnostic venture capital is provided by 83NORTH.
Locked Locked Locked
Growth-stage tech investments are targeted in Sweden by Zobito.
Locked Locked Locked
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Investor details for MotorK

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by MotorK

MotorK has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include 3w Net, Carflow and Dapda.

Investments
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Investment portfolio details for MotorK

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Customer reviews are managed online for auto dealerships.
Locked Locked 2016 Locked
Provider of website development services
Locked Locked 2007 Locked
SaaS platform for car dealership sales management is provided.
Locked Locked 2007 Locked
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Complete acquisition details for MotorK

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - MotorK

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Detailed financials for MotorK

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  • Profit trends
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Motork Comparisons

MotorK Primary company
Description
Cloud-based digital marketing solutions are delivered for th...
Location
London, United Kingdom
Founded Year
2010
Annual Revenue
$41.9 M (USD)
Net Profit
-$13.56 M (USD)
EBITDA
-$10.53 M (USD)
Employees
385
As of 2024
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Peer comparison for MotorK

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Competitors of MotorK

MotorK operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dealer.com, CDK Global, Affinitiv, TruVideo and Rollick, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Digital marketing solutions for automotive dealerships are delivered.
Locked Locked Locked
Cloud-driven management systems for auto dealerships are provided.
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Cloud-based marketing automation is offered for the automobile industry.
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SaaS-based marketing solutions for automotive dealerships
Locked Locked Locked
Omnichannel marketing automation is provided to automotive OEMs and dealers.
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Detailed competitors of MotorK

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Motork

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Complete news archive for MotorK

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about MotorK

MotorK was founded in 2010 and raised its 1st funding round 7 years after it was founded.

MotorK is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

MotorK is a funded company, having raised a total of $14.2M across 6 funding rounds to date.

As of Dec 31, 2024, the latest employee count at MotorK is 385.

Annual revenue of MotorK is $41.9M as on Dec 31, 2024.

Cloud based digital marketing solutions for the automotive industry. It offers various products and offerings to the automotive industry viz. DriveK, and Internet Motors. It is a lead management solution for automotive dealerships to generate new leads, streamline processes and increase sales. The platform helps users compare, configure and select the right car. It connects the users with dealerships to find attractive quotes. Internet motors is an event based training on online marketing for automotive dealerships and workshops. Some of the clients are Fiat, Jeep, Hyundai, BMW, Ford, and more.

MotorK's top competitors include Rollick, TruVideo and CDK Global.

MotorK offers Dealership Websites, CRM & Lifecycle Management, Vehicle Management, and Traffic Acquisition.

Yes, MotorK is publicly traded on EURONEXT under the ticker symbol MTRK.

MotorK has made 5 acquisitions, including 3w Net, Carflow, and Dapda.

MotorK has 6 investors. Key investors include European Investment Bank, Illimity, Lucerne Capital Management, Real Web, and 83NORTH.

The ticker symbol of MotorK is MTRK on EURONEXT.

The valuation of MotorK is $132.52M as of Jul 2019.

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