MotorK

London, United Kingdom Founded: 2010 • Age: 16 yrs
Cloud-based digital marketing solutions are delivered for the automotive sector.
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About MotorK

MotorK is a company based in London (United Kingdom) founded in 2010.. MotorK has raised $14.2 million across 6 funding rounds from investors including European Investment Bank, Illimity and Lucerne Capital Management. The company has 385 employees as of December 31, 2024. MotorK has completed 5 acquisitions, including 3w Net, Carflow and Dapda. MotorK offers products and services including Dealership Websites, CRM & Lifecycle Management, Vehicle Management, and Traffic Acquisition. MotorK operates in a competitive market with competitors including Dealer.com, CDK Global, Affinitiv, TruVideo and Rollick, among others.

  • Headquarter London, United Kingdom
  • Employees 385 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Motork Plc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions
Key Metrics
  • Annual Revenue
    $41.9 M (USD)
    4.7
    as on Dec 31, 2024
  • Net Profit
    $-13.56 M (USD)
    26.11
    as on Dec 31, 2024
  • EBITDA
    $-10.53 M (USD)
    48.09
    as on Dec 31, 2024
  • Total Equity Funding
    $14.2 M (USD)

    in 6 rounds

  • Latest Funding Round
    $3.21 M (USD), Post-IPO

    Jun 01, 2023

  • Investors
  • Employee Count
    385

    as on Dec 31, 2024

  • Investments & Acquisitions
    3w Net

    & 4 more

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IPO & Listings of MotorK

MotorK is a publicly listed company on the EURONEXT with ticker symbol MTRK in Netherlands, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: EURONEXT · Ticker: MTRK . Sector: Technology services · Netherlands

Products & Services of MotorK

MotorK offers a comprehensive portfolio of products and services, including Dealership Websites, CRM & Lifecycle Management, Vehicle Management, and Traffic Acquisition. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for creating automotive websites to boost traffic and lead generation.

System for handling automotive leads and customer interactions efficiently.

Platform to update and manage vehicle stock across dealerships.

Tools for generating and managing leads in the automotive sector.

People of MotorK
Headcount 200-500
Employee Profiles 13
Board Members and Advisors 5
Employee Profiles
People
Tommaso Parisi
Co-Founder & EVP
People
Marco Marlia
CEO
People
Pablo Barrios
Country Manager, Spain
People
Tommaso Carboni
Head of Global Sales

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Board Members and Advisors
people
Mauro Pretolani
Board Member
people
Magnus Lindhe
Board Member
people
Mans Hultman
Board Member
people
Arnon Dinur
Board Member

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Funding Insights of MotorK

MotorK has successfully raised a total of $14.2M across 6 strategic funding rounds. The most recent funding activity was a Post-IPO round of $3.21 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Post-IPO — $3.2M
  • First Round

    (14 Mar 2017)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2023 Amount Post-IPO - MotorK Valuation

investors

Sep, 2020 Amount Series B - MotorK Valuation Real Web
Sep, 2020 Amount Debt – Conventional - MotorK Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MotorK

MotorK has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include European Investment Bank, Illimity and Lucerne Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Finance and advisory services for infrastructure projects are provided.
Founded Year Domain Location
Tech-focused, stage-agnostic venture capital is provided by 83NORTH.
Founded Year Domain Location
Growth-stage tech investments are targeted in Sweden by Zobito.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MotorK

MotorK has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include 3w Net, Carflow and Dapda. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Customer reviews are managed online for auto dealerships.
2016
Provider of website development services
2007
SaaS platform for car dealership sales management is provided.
2007
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - MotorK

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Motork Comparisons

Employees
+
Add Comparison
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Competitors of MotorK

MotorK operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dealer.com, CDK Global, Affinitiv, TruVideo and Rollick, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Digital marketing solutions for automotive dealerships are delivered.
domain founded_year HQ Location
Cloud-driven management systems for auto dealerships are provided.
domain founded_year HQ Location
Cloud-based marketing automation is offered for the automobile industry.
domain founded_year HQ Location
SaaS-based marketing solutions for automotive dealerships
domain founded_year HQ Location
Omnichannel marketing automation is provided to automotive OEMs and dealers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about MotorK

When was MotorK founded?

MotorK was founded in 2010 and raised its 1st funding round 7 years after it was founded.

Where is MotorK located?

MotorK is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is MotorK a funded company?

MotorK is a funded company, having raised a total of $14.2M across 6 funding rounds to date.

How many employees does MotorK have?

As of Dec 31, 2024, the latest employee count at MotorK is 385.

What is the annual revenue of MotorK?

Annual revenue of MotorK is $41.9M as on Dec 31, 2024.

What does MotorK do?

Cloud based digital marketing solutions for the automotive industry. It offers various products and offerings to the automotive industry viz. DriveK, and Internet Motors. It is a lead management solution for automotive dealerships to generate new leads, streamline processes and increase sales. The platform helps users compare, configure and select the right car. It connects the users with dealerships to find attractive quotes. Internet motors is an event based training on online marketing for automotive dealerships and workshops. Some of the clients are Fiat, Jeep, Hyundai, BMW, Ford, and more.

Who are the top competitors of MotorK?

MotorK's top competitors include Rollick, TruVideo and CDK Global.

What products or services does MotorK offer?

MotorK offers Dealership Websites, CRM & Lifecycle Management, Vehicle Management, and Traffic Acquisition.

Is MotorK publicly traded?

Yes, MotorK is publicly traded on EURONEXT under the ticker symbol MTRK.

How many acquisitions has MotorK made?

MotorK has made 5 acquisitions, including 3w Net, Carflow, and Dapda.

Who are MotorK's investors?

MotorK has 6 investors. Key investors include European Investment Bank, Illimity, Lucerne Capital Management, Real Web, and 83NORTH.

What is MotorK's ticker symbol?

The ticker symbol of MotorK is MTRK on EURONEXT.

What is MotorK's valuation?

The valuation of MotorK is $132.52M as of Jul 2019.

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