About Dealer.com
Dealer.com is a Technology company based in Burlington (United States) founded in 1998, and was acquired by Dealertrack in December 2013. Digital marketing solutions for automotive dealerships are delivered. It operates in the Technology and Transportation, Automotive & Logistics sectors. Dealer.com has raised $40 million across 3 funding rounds from investors including Accel, AutoTrader.ca and Dealertrack. Dealer.com has completed 1 acquisition, including EpikOne. Its website dealer.com draws about 350 thousand monthly visits. Dealer.com offers products and services including Websites, Digital Retailing, Managed Services, and Advertising. Its focus areas include Auto Tech, Auto IT, Dealer Management and Marketing. Its legal entity is DEALER DOT COM, INC. Its competitors include Reynolds and Reynolds, Upstart and CDK Global; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 1998 and based in Burlington, United States, Dealer.com operates within the automotive sector. Solutions for dealership marketing and operations are offered through a platform encompassing inventory management, advertising, websites, and CRM tools. These products enable OEMs, dealer groups, retailers, and agencies to utilize technology for customer connections. Paid media campaigns are managed, with analytics provided for performance tracking.
- Headquarters Burlington, United States
- Stage Acquired
- SectorsTechnologyTransportation, Automotive & Logistics
- Website category Vehicles
- Website dealer.com
- Social LinkedIn X
- Acquired by Dealertrack (Dec 2013)
- Legal Name Dealer Dot Com, Inc
- Total Equity Funding$40M (USD)
in 3 rounds
- InvestorsAccel
& 2 more
- Investments & Acquisitions
- Acquired byDealertrack
(Dec 2013)
Products & Services of Dealer.com
Dealer.com offers a comprehensive portfolio of products and services, including Websites, Digital Retailing, Managed Services, and Advertising.
Customized platforms for dealership online presence.
Tools for online car-buying and inventory management.
Expert support for digital marketing strategies.
Data-driven platforms for vehicle and service promotion.
Funding Insights of Dealer.com
Dealer.com has successfully raised a total of $40M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40M
- Total Rounds 3
- First Round $35M
(Jan 2009)
- Investors Count 2
All 3 funding rounds of Dealer.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2011 | Series A | – | Accel | – | |
| Jan 2010 | $5M | Series A | – | – | – |
| Jan 2009 | $35M | Series A | – | AutoTrader.ca | – |
3 investors in total: 3 institutional.
Investors in Dealer.com
Dealer.com has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Accel, AutoTrader.ca and Dealertrack.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Used vehicles are listed on a Canadian online portal. | 2000 | autotrader.ca | Toronto, Canada | |
Dealership management solutions are provided for automotive dealers. | 2001 | us.dealertrack.com | New Hyde Park, United States |
Investor details for Dealer.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Dealer.com
Dealer.com has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include EpikOne.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Blogs on introvert-focused topics are published online. | epikone.com | Burlington, United States | 2004 | Jan 2011 | •••• |
Complete acquisition details for Dealer.com
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Dealer.com
5 dated milestones of Dealer.com across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Dealer.com is founded.
- Funding First funding round of $35.0M.
- Acquisition Acquires EpikOne.
- Funding Latest funding round, Series A,.
- Exit Acquired by Dealertrack.
Competitors of Dealer.com
Dealer.com has 3 listed competitors in our database, 2 of them funded. They include Reynolds and Reynolds, Upstart and CDK Global.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reyrey.com | 1866 | Dayton, United States | $24.8M | Software and services for automotive dealership retailing are provided. | ||
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| cdkglobal.com | 1972 | Hoffman Estates, United States | 739 | Cloud-driven management systems for auto dealerships are provided. |
Detailed competitors of Dealer.com
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Dealer.com
The website of Dealer.com (dealer.com) receives about 350.3K visits a month and ranks #167,311 among all websites worldwide, #3,687 in Vehicles.
- Monthly visits350.3K
▲ 10.9% vs previous month
- Unique visitors154.9K
per month
- Global rank#167,311
among all websites
- Category rank#3,687
Vehicles · Vehicles
- Bounce rate53%
- Pages per visit1.9
- Average visit1 min 14 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with Dealer.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dealeron.com | 100% | 80.3K | #334,927 | View details | |
| cars.com | 86% | 29.6M | #1,446 | View details | |
| cargurus.com | 86% | 50M | #777 | View details | |
| carfax.com | 82% | 54.2M | #763 | View details | |
| dealerrater.com | 81% | 554.7K | #96,098 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Dealer.com
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Dealer.com (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Dealer.Com
Complete news archive for Dealer.com
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Dealer.com
Dealer.com was founded in 1998 and raised its 1st funding round 11 years after it was founded.
Dealer.com is headquartered in Burlington, United States. It is registered at Burlington, Vermont, United States.
Dealer.com is a funded company, having raised a total of $40M across 3 funding rounds to date. The company's 1st funding round was a Series A of $35M, raised on Jan 2009.
Founded in 1998 and based in Burlington, United States, Dealer.com operates within the automotive sector. Solutions for dealership marketing and operations are offered through a platform encompassing inventory management, advertising, websites, and CRM tools. These products enable OEMs, dealer groups, retailers, and agencies to utilize technology for customer connections. Paid media campaigns are managed, with analytics provided for performance tracking.
Dealer.com's top competitors include Upstart, Reynolds and Reynolds and CDK Global.
Dealer.com offers Websites, Digital Retailing, Managed Services, and Advertising.
Dealer.com has made 1 acquisition, including EpikOne.
Dealer.com has 3 investors. Key investors include Accel, AutoTrader.ca, and Dealertrack.
Dealer.com operates through Dealer Dot Com, Inc.
Yes. Dealer.com was acquired by Dealertrack in December 2013.
The website of Dealer.com receives about 350 thousand visits a month and ranks #167,311 among all websites worldwide.