About Impulse Buy Network
Impulse Buy Network is a Technology company based in Burlingame (United States) founded in 1997, and was acquired by Inktomi in April 1999. Online merchandising solutions are provided for ecommerce retailers targeting promotions. It operates in the Technology and Retail sectors. Impulse Buy Network has raised $5 million across 1 funding round from investors including Yahoo, Canaan and Inktomi. Impulse Buy Network offers products and services including Car Cleaning Brush, Portable Projector, Car Heating Cushion, WiFi Camera, and Sports Smart Watch. Its focus areas include E-Commerce Enablers, Marketing, Diversified and Enterprise Applications. Its competitors include Klaviyo, Yotpo and Demandware; 3 of its 3 listed competitors have raised funding.
Company details
Impulse Buy Network is an online merchandising solution for online retailers. The software enables merchants to target promotional programs such as limited time offers and special offers to Internet users. It also allows content sites to post merchandise on special offers and the technology responds to consumer feedback by reducing prices. The company had 100 participating merchants and over 175 top sites as of Oct 1998. It was acquired by Inktomi Corporation in April 1999.
- Headquarters Burlingame, United States
- Stage Acquired
- SectorsTechnologyRetail
- Website impulsebuy.net
- Acquired by Inktomi (Apr 1999)
Products & Services of Impulse Buy Network
Impulse Buy Network offers a comprehensive portfolio of products and services, including Car Cleaning Brush, Portable Projector, Car Heating Cushion, WiFi Camera, and Sports Smart Watch.
Brush for cleaning car interiors and exteriors
Compact projector for home theater viewing
Heating pad for car seats in cold weather
Security camera with zoom for home monitoring
Watch with fitness tracking features
Portable audio device for music playback
Funding Insights of Impulse Buy Network
Impulse Buy Network has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in June 1997. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 1
- Last Round Series A — $5M
- First Round $5M
(Jun 1997)
- Investors Count 3
All 1 funding rounds of Impulse Buy Network with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 1997 | $5M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Impulse Buy Network
Impulse Buy Network has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Yahoo, Canaan and Inktomi.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Canaan is recognized as an early-stage venture capital firm. | 1987 | canaan.com | San Francisco, United States | |
PE and VC fund focused on fintech, Adtech, gaming, eCommerce, and multiple sectors | softbank.com | Newton, United States | ||
News, insights, and services are delivered via an online platform. | 1994 | yahoo.com | New York, United States | |
World Wide Web search services for Internet portal and search destination sites. | 1996 | inktomi.com | Foster City, United States |
Investor details for Impulse Buy Network
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Impulse Buy Network
3 dated milestones of Impulse Buy Network across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Impulse Buy Network is founded.
- Funding First funding round of $5.0M.
- Exit Acquired by Inktomi.
Competitors of Impulse Buy Network
Impulse Buy Network has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Yotpo and Demandware.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers | ||
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. |
Detailed competitors of Impulse Buy Network
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Impulse Buy Network (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Impulse Buy Network
Impulse Buy Network was founded in 1997.
Impulse Buy Network is headquartered in Burlingame, United States. It is registered at Burlingame, California, United States.
Impulse Buy Network is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on Jun 1997.
Impulse Buy Network is an online merchandising solution for online retailers. The software enables merchants to target promotional programs such as limited time offers and special offers to Internet users. It also allows content sites to post merchandise on special offers and the technology responds to consumer feedback by reducing prices. The company had 100 participating merchants and over 175 top sites as of Oct 1998. It was acquired by Inktomi Corporation in April 1999.
Impulse Buy Network's top competitors include Klaviyo, Yotpo and Demandware.
Impulse Buy Network offers Car Cleaning Brush, Portable Projector, Car Heating Cushion, WiFi Camera, and 2 more products and services.
Yes. Impulse Buy Network was acquired by Inktomi in April 1999.