About Intellibed
Intellibed is a Consumer company based in Salt Lake City (United States) founded in 2000, and was acquired by Purple in September 2022. Mattresses and bedding accessories are manufactured and distributed by Intellibed. Its focus areas include Consumer Goods, Home Furnishing Products, Home Textiles and Home Linen. Its competitors include Eight Sleep, Casper and Serta Simmons; 3 of its 3 listed competitors have raised funding.
Company details
Intellibed was founded in 2000 and is based in Salt Lake City, United States. Operations focus on the production of gel mattresses, pillows, toppers, and bed bases within the bedding industry. Products are sold through an online platform and retail stores. The company maintains a presence via its domain, intellibed.com, serving customers in the consumer goods sector.
- Headquarters Salt Lake City, United States
- Stage Acquired
- SectorsConsumer
- Phone•••• ••••
- Website intellibed.com
- Social LinkedIn X
- Acquired by Purple (Sep 2022)
Funding Insights of Intellibed
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Intellibed with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2016 | Private Equity Round | – | Black Oak Capital Partners | – |
2 investors in total: 2 institutional.
Investors in Intellibed
Intellibed has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Purple and Black Oak Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| blackoakcp.com | ||||
Mattresses and bedding are offered online by an internet-first brand. | 1982 | purple.com | Alpine, United States |
Investor details for Intellibed
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People of Intellibed
152 people are tracked at Intellibed (49 in leadership, 6 in board & advisors, 97 in team).
| Name | Role | Group |
|---|---|---|
George Ulrich | VP, Accounting & Financial Reporting | Leadership |
Brandon Fluckiger | Human Resources Business Partner | Leadership |
Casey K. McGarvey | Chief Legal Officer | Leadership |
David Walker | VP Of Sourcing And Manufacturing Strategy | Leadership |
Gaston Lazarte | Director Of Human Resources | Leadership |
James Larson | VP, Deputy General Counsel | Leadership |
Jack Roddy | Chief People Officer | Leadership |
Nick Waters | Vice President, Planning And Logistics | Leadership |
J. Scott Askew | VP, Deputy General Counsel | Leadership |
Rob DeMartini | CEO | Leadership |
James Grutta | Senior Director of Product Innovation | Leadership |
Dhyani Gardner | Innovations Chief Of Staff & Operations | Leadership |
Scott Kerby | Chief of Owned Retail | Leadership |
Mason Stephens | VP, Head of Wholesale | Leadership |
Anne O'Connell | Director Of Merchandise Planning | Leadership |
Joe Hall | Fp&a Finance Business Partner | Leadership |
Tricia McDermott-Spikes | Chief Legal Officer | Leadership |
Frank Chou | Director Of Corporate Finance | Leadership |
Bethany Kotun | Partner Success Specialist | Leadership |
Todd Vogensen | Chief Financial Officer | Leadership |
132 more people are available in the full profile.
Complete people profiles for Intellibed
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Intellibed
3 dated milestones of Intellibed across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Intellibed is founded.
- Funding First funding round.
- Exit Acquired by Purple.
Competitors of Intellibed
Intellibed has 3 listed competitors in our database, 3 of them funded. They include Eight Sleep, Casper and Serta Simmons.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eightsleep.com | 2014 | New York, United States | $323.07M | 61 | AI-enabled smart mattress covers and thermoregulated bedding are provided. | |
| casper.com | 2014 | New York, United States | $339.7M | 471 | Mattresses and bedding are provided by an internet-first brand. | |
| sertasimmons.com | 1875 | Doraville, United States | $12.6M | 3,730 | Manufacturer of mattresses and bedding products |
Detailed competitors of Intellibed
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Intellibed
Websites that share an audience with Intellibed (intellibed.com).
Websites whose visitors overlap most with Intellibed. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| oratech.com | 100% | View details | |||
mattressreviewguru.com | mattressreviewguru.com | 44% | – | ||
intellibedaustin.com | intellibedaustin.com | 42% | – | ||
beds.org | beds.org | 31% | #2,400,384 | – |
Top companies in Home & Living Products
3 companies that operate in the same segment as Intellibed (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Intellibed
Complete news archive for Intellibed
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Frequently Asked Questions about Intellibed
Intellibed was founded in 2000 and raised its 1st funding round 16 years after it was founded.
Intellibed is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Intellibed was founded in 2000 and is based in Salt Lake City, United States. Operations focus on the production of gel mattresses, pillows, toppers, and bed bases within the bedding industry. Products are sold through an online platform and retail stores. The company maintains a presence via its domain, intellibed.com, serving customers in the consumer goods sector.
Intellibed's top competitors include Eight Sleep, Casper and Serta Simmons.
Intellibed has 2 investors. Key investors include Purple, and Black Oak Capital Partners.
Yes. Intellibed was acquired by Purple in September 2022.

