About Purple
Purple is a company based in Alpine (United States) founded in 1982.. Purple has raised $10 million across 2 funding rounds from investors including Global Partner AC. The company has 1,200 employees as of December 31, 2024. Purple has completed 1 acquisition, including Intellibed. Purple operates in a competitive market with competitors including Casper, Leesa, Caavo, Helix Sleep and Brooklinen, among others.
- Headquarter Alpine, United States
- Employees 1200 as on 31 Dec, 2024
- Stage Public
-
Sectors
Consumer
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Purple Innovation, Inc.
-
Annual Revenue
$487.88 M-4.44as on Dec 31, 2024
-
Net Profit
$-97.9 M18.93as on Dec 31, 2024
-
EBITDA
$-20.47 M74.95as on Dec 31, 2024
-
Total Equity Funding
$10 M (USD)
in 2 rounds
-
Latest Funding Round
$5 M (USD), Series B
Dec 30, 2009
- Investors
-
Employee Count
1200
as on Dec 31, 2024
- Investments & Acquisitions
-
Acquired by
N/A
(Mar 01, 2018)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
IPO & Listings of Purple
Purple is a publicly listed company on the NASDAQ with ticker symbol PRPL in USA, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Unlock access to complete
Unlock access to complete
Leadership Team
24 people
Human Resources and Administration
16 people
Software Development Team
14 people
Operations Team
13 people
Finance and Accounting
9 people
Senior Team
8 people
Product Management Team
8 people
Legal and Compliance
7 people
Unlock access to complete
Funding Insights of Purple
Purple has successfully raised a total of $10M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in December 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $5.0M
-
First Round
First Round
(30 Dec 2009)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2009 | Amount | Series A - Purple | Valuation |
investors |
|
| Dec, 2009 | Amount | Series B - Purple | Valuation |
investors |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Purple
Purple has secured backing from 1 investor. Prominent investors backing the company include Global Partner AC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
globalpartnerac.com
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Purple
Purple has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Intellibed. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Mattresses and bedding accessories are manufactured and distributed by Intellibed.
|
2000 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Purple
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Purple Comparisons
Competitors of Purple
Purple operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Casper, Leesa, Caavo, Helix Sleep and Brooklinen, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mattresses and bedding are provided by an internet-first brand.
|
|
| domain | founded_year | HQ Location |
Luxury mattresses are sold online and delivered directly to customers.
|
|
| domain | founded_year | HQ Location |
Private label brand of universal remote controllers
|
|
| domain | founded_year | HQ Location |
Personalized internet first mattress company
|
|
| domain | founded_year | HQ Location |
Internet-first brand of home textiles
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Purple
Frequently Asked Questions about Purple
When was Purple founded?
Purple was founded in 1982 and raised its 1st funding round 27 years after it was founded.
Where is Purple located?
Purple is headquartered in Alpine, United States. It is registered at Alpine, Texas, United States.
Is Purple a funded company?
Purple is a funded company, having raised a total of $10M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Dec 30, 2009.
How many employees does Purple have?
As of Dec 31, 2024, the latest employee count at Purple is 1,200.
What is the annual revenue of Purple?
Annual revenue of Purple is $487.88M as on Dec 31, 2024.
What does Purple do?
Purple was founded in 1982 and is based in Alpine, United States. Operations focus on the mattress sector through an internet-first model. Mattresses in various sizes are provided, featuring a design that layers latex foam over memory foam to combine material benefits. Complementary products, including pillows, bed frames, bedding, and bed sheets, are also supplied to support sleep solutions.
Who are the top competitors of Purple?
Purple's top competitors include Casper, Brooklinen and Helix Sleep.
Is Purple publicly traded?
Yes, Purple is publicly traded on NASDAQ under the ticker symbol PRPL.
How many acquisitions has Purple made?
Purple has made 1 acquisition, including Intellibed.
Who are Purple's investors?
Purple has 1 investor. Key investors include Global Partner AC.
What is Purple's ticker symbol?
The ticker symbol of Purple is PRPL on NASDAQ.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.