Purple

Alpine, United States Founded: 1982 • Age: 44 yrs
Mattresses and bedding are offered online by an internet-first brand.
Annual revenue $487.9M Latest available
Total funding $10.0M 2 rounds
Employees 1200 Tracked headcount
Investors 1 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Purple

Purple is a company based in Alpine (United States) founded in 1982. Purple has raised $10 million across 2 funding rounds from investors including Global Partner AC. The company has 1,200 employees as of December 31, 2024. Purple has completed 1 acquisition, including Intellibed. Purple operates in a competitive market with competitors including Casper, Leesa, Caavo, Helix Sleep and Brooklinen, among others.

  • Headquarter Alpine, United States
  • Employees 1200 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Purple Innovation, Inc.
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $487.88 M (USD)
    -4.44
    as on Dec 31, 2024
  • Net Profit
    -$97.9 M (USD)
    18.93
    as on Dec 31, 2024
  • EBITDA
    -$20.47 M (USD)
    74.95
    as on Dec 31, 2024
  • Total Equity Funding
    $10 M (USD)

    in 2 rounds

  • Latest Funding Round
    $5 M (USD), Series B

    Dec 30, 2009

  • Investors
  • Employee Count
    1200

    as on Dec 31, 2024

  • Investments & Acquisitions
  • Acquired by
    N/A

    (Mar 01, 2018)

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IPO & Listings of Purple

Purple is a publicly listed company on the NASDAQ with ticker symbol PRPL in USA, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: PRPL · Sector: Consumer durables · USA

People of Purple

Headcount 1000-5000
Employee Profiles 146
Board Members and Advisors 6
Employee Profiles
People
Ana Helena Swierczewski
Sr. Financial Analyst
People
George Ulrich
VP, Accounting & Financial Reporting
People
Brandon Fluckiger
Human Resources Business Partner
People
Michael Foreman
Senior Manager Of Web Analytics

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Board Members and Advisors
people
Dawn Zier
Director

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Funding Insights of Purple

Purple has successfully raised a total of $10M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in December 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Purple

Purple has secured backing from 1 investor. Prominent investors backing the company include Global Partner AC.

All
Investor Description Founded Year Domain Location
globalpartnerac.com
Locked Locked Locked
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Investor details for Purple

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Purple

Purple has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Intellibed.

Investments
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Investment portfolio details for Purple

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  • Portfolio identities
  • Transaction dates
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  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Mattresses and bedding accessories are manufactured and distributed by Intellibed.
Locked Locked 2000 Locked
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Complete acquisition details for Purple

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Purple

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Detailed financials for Purple

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  • Profit trends
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  • Financial ratios

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Purple Comparisons

Purple Primary company
Description
Mattresses and bedding are offered online by an internet-fir...
Location
Alpine, United States
Founded Year
1982
Annual Revenue
$487.88 M (USD)
Net Profit
-$97.9 M (USD)
EBITDA
-$20.47 M (USD)
Employees
1,200
As of 2024
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Peer comparison for Purple

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Purple

Purple operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Casper, Leesa, Caavo, Helix Sleep and Brooklinen, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Mattresses and bedding are provided by an internet-first brand.
Locked Locked Locked
Luxury mattresses are sold online and delivered directly to customers.
Locked Locked Locked
Private label brand of universal remote controllers
Locked Locked Locked
Personalized internet first mattress company
Locked Locked Locked
Internet-first brand of home textiles
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Detailed competitors of Purple

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
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  • Competitive positioning

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Latest news on Purple

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Complete news archive for Purple

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Purple

Purple was founded in 1982 and raised its 1st funding round 27 years after it was founded.

Purple is headquartered in Alpine, United States. It is registered at Alpine, Texas, United States.

Purple is a funded company, having raised a total of $10M across 2 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Purple is 1,200.

Annual revenue of Purple is $487.88M as on Dec 31, 2024.

Purple was founded in 1982 and is based in Alpine, United States. Operations focus on the mattress sector through an internet-first model. Mattresses in various sizes are provided, featuring a design that layers latex foam over memory foam to combine material benefits. Complementary products, including pillows, bed frames, bedding, and bed sheets, are also supplied to support sleep solutions.

Purple's top competitors include Casper, Brooklinen and Helix Sleep.

Yes, Purple is publicly traded on NASDAQ under the ticker symbol PRPL.

Purple has made 1 acquisition, including Intellibed.

Purple has 1 investor. Key investors include Global Partner AC.

The ticker symbol of Purple is PRPL on NASDAQ.

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