About Julep
Julep is a Healthcare company based in Seattle (United States) founded in 2007, and was acquired by Glansaol in December 2016. Julep is recognized as a fuss-free makeup brand. It operates on a Direct-to-Consumer (D2C) model. Julep has raised $65.75 million across 9 funding rounds from investors including Trinity Cap, Azure Capital Partners and Western Technology Investment. Its website julep.com draws about 131 thousand monthly visits. Julep offers products and services including Eyeshadow 101 Crème-to-Powder Stick, When Pencil Met Gel Eyeliner, and Skincare & Treatments. Its focus areas include Consumer Goods, Personal Care and Cosmetics. Its legal entity is JULEP BEAUTY, INC. Its competitors include Glossier, Beautycounter and Modere; 2 of its 3 listed competitors have raised funding.
Company details
Julep is established as a makeup brand focused on simplicity for busy women. Products are designed to be easy-to-use, fitting seamlessly into daily routines. The company offers a range of cosmetics including eyeshadow, eyeliner, and skincare treatments. Curated kits and collections are provided to match various moods and lifestyles. Rooted in Korean beauty traditions, skin-friendly formulas are emphasized. Operations are centered in the consumer goods sector, specifically personal care and cosmetics.
- Total Equity Funding$65.75M (USD)
in 9 rounds
- Latest Funding Round$8M (USD), Debt – Venture
Jun 2016
- InvestorsTrinity Cap
& 8 more
- Acquired byGlansaol
(Dec 2016)
Products & Services of Julep
Julep offers a comprehensive portfolio of products and services, including Eyeshadow 101 Crème-to-Powder Stick, When Pencil Met Gel Eyeliner, and Skincare & Treatments.
Eyeshadow sticks are offered for easy application daily.
Long-lasting eyeliner is provided for all-day wear use.
Skincare products are designed for daily beauty routines.
Apps and channels of Julep
its YouTube channel Julep Beauty has 5.72K subscribers and 30 videos.
Videos from Julep
The most watched videos on Julep's YouTube channel, Julep Beauty (5.72K subscribers). Click a video to play it here.
More on Julep Beauty.
Funding Insights of Julep
Julep has successfully raised a total of $65.75M across 9 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $8 million completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $65.75M
- Total Rounds 9
- Last Round Debt – Venture — $8M
- First Round $508,910
(Mar 2007)
- Investors Count 8
All 9 funding rounds of Julep with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2016 | $8M | Debt – Venture | – | – | |
| Nov 2015 | $7.01M | Series C | – | – | – |
| Apr 2014 | $30M | Series C | – | Azure Capital Partners, Madrona Venture Group | – |
| Jul 2013 | $5M | Series B | – | a16z | |
| Jun 2013 | $15.29M | Series B | – | a16z | |
| Aug 2012 | $6.8M | Series A | – | – | – |
| Jul 2011 | $613,687 | Debt – Venture | – | – | – |
| Dec 2008 | $1.15M | Seed | – | – | – |
| Mar 2007 | $508,910 | Seed | – | – | – |
9 investors in total: 9 institutional.
Investors in Julep
Julep has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Trinity Cap, Azure Capital Partners and Western Technology Investment.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt and equipment financing are provided to growth-stage companies. | 2008 | trinitycap.com | Phoenix, United States | |
Early-stage investments are targeted by Azure Capital Partners. | 2000 | azurecap.com | San Francisco, United States | |
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | madrona.com | |||
Long/short equity hedge fund and VC fim | altimeter.com | Boston, United States | ||
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Venture capital investments in consumer businesses, emphasizing technology and human behavior. | maveron.com | |||
Early-stage investments are provided to mission-driven technology founders. | versionone.vc | |||
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Beauty and personal care company with a portfolio of brands | 2015 | glansaol.com | New York, United States |
Investor details for Julep
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Julep
8 people are tracked at Julep (8 in team).
| Name | Role | Group |
|---|---|---|
Janet Blaisdell Lane | Brand Ambassador | Team |
Caitlin McAfee | Senior Customer Service Manager | Team |
Andrea Partlow | Merchandise Selling Specialist | Team |
Erika Pepper Sauter | Sales Marketing Lead | Team |
Martina Barson | Merchandiser Marketing Specialist | Team |
O'Nedra James | Julep Acct Coordinator | Team |
Amy Shockman | Training And Education Manager | Team |
Ashley Cristobal | Vernisseur | Team |
Complete people profiles for Julep
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Julep
4 dated milestones of Julep across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Julep is founded.
- Funding First funding round of $509K.
- Funding Latest funding round, Debt – Venture, of $8.0M.
- Exit Acquired by Glansaol.
Competitors of Julep
Julep has 3 listed competitors in our database, 2 of them funded. They include Glossier, Beautycounter and Modere.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| modere.com | 2013 | Springville, United States | 525 | Personal care, wellness, and home care products are sold online. |
Detailed competitors of Julep
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Julep
The website of Julep (julep.com) receives about 131.1K visits a month.
- Monthly visits131.1K
▲ 22.7% vs previous month
Websites whose visitors overlap most with Julep. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thepolishaholic.com | thepolishaholic.com | 100% | – | ||
| birchbox.com | 100% | 125.1K | #308,926 | View details | |
lorealparisusa.com | lorealparisusa.com | 96% | #30,035 | – | |
100percentpure.com | 100percentpure.com | 96% | #130,948 | – | |
urbandecay.ca | urbandecay.ca | 95% | #1,259,873 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 36 similar websites and full traffic analytics for Julep
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 36 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as Julep (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Julep
Complete news archive for Julep
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Frequently Asked Questions about Julep
Julep was founded in 2007.
Julep is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Julep is a funded company, having raised a total of $65.75M across 9 funding rounds to date. The company's 1st funding round was a Seed of $508.91K, raised on Mar 2007.
Julep is established as a makeup brand focused on simplicity for busy women. Products are designed to be easy-to-use, fitting seamlessly into daily routines. The company offers a range of cosmetics including eyeshadow, eyeliner, and skincare treatments. Curated kits and collections are provided to match various moods and lifestyles. Rooted in Korean beauty traditions, skin-friendly formulas are emphasized. Operations are centered in the consumer goods sector, specifically personal care and cosmetics.
Julep's top competitors include Glossier, Beautycounter and Modere.
Julep offers Eyeshadow 101 Crème-to-Powder Stick, When Pencil Met Gel Eyeliner, and Skincare & Treatments.
Julep has 9 investors. Key investors include Trinity Cap, Azure Capital Partners, Western Technology Investment, Glansaol, and Madrona.
Julep operates through Julep Beauty, Inc..
Yes. Julep was acquired by Glansaol in December 2016.
The website of Julep receives about 131 thousand visits a month.