About Kaufmann Mercantile
Kaufmann Mercantile is a Consumer company based in Brooklyn (United States) founded in 2009, and was acquired by AHAlife in August 2016. Handmade furniture and homewares are sold through an online store. It operates on a Direct-to-Consumer (D2C) model. Kaufmann Mercantile has raised $4.17 million across 3 funding rounds from investors including Xoilac TV, 14W and Slow Ventures. The company was acqui-hired. Kaufmann Mercantile offers products and services including Home Decor, Kitchen & Tabletop, and Grooming & Beauty. Its focus areas include Retail, E-Commerce and Home & Kitchen Goods. Its legal entity is Kaufmann Mercantile Inc. Its competitors include Caavo, Brooklinen and Dormify; 3 of its 3 listed competitors have raised funding.
Company details
Kaufmann Mercantile is focused on curating high-quality home and kitchen goods. Products are offered across various categories including decor, kitchenware, grooming, and outdoor tools. The company operates primarily through an e-commerce platform, serving customers globally. Solutions are provided for home enhancement and personal care needs. Operations are based in the United States with shipping facilities to support domestic and international orders.
- Headquarters Brooklyn, United States
- Stage Acquired
- SectorsConsumer
- Phone•••• ••••
- Website kaufmann-mercantile.com
- Social LinkedIn X Facebook
- Acquired by AHAlife (Aug 2016)
- Legal Name Kaufmann Mercantile Inc
Products & Services of Kaufmann Mercantile
Kaufmann Mercantile offers a comprehensive portfolio of products and services, including Home Decor, Kitchen & Tabletop, and Grooming & Beauty.
Curated decor items for home enhancement are offered.
Quality kitchen and tabletop products are provided here.
Essential grooming and beauty products are sold online.
Funding Insights of Kaufmann Mercantile
Kaufmann Mercantile has successfully raised a total of $4.17M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.49 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.17M
- Total Rounds 3
- Last Round Series A — $3.49M
- First Round $150,000
(Dec 2011)
- Investors Count 4
All 3 funding rounds of Kaufmann Mercantile with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | $3.49M | Series A | – | 14W | |
| Jun 2013 | $530,000 | Seed | – | – | – |
| Dec 2011 | $150,000 | Seed | – | – | – |
5 investors in total: 3 institutional and 2 angel.
Investors in Kaufmann Mercantile
Kaufmann Mercantile has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Xoilac TV, 14W and Slow Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused VC firm funding companies in the US | 14w.com | New York, United States | ||
Tech-focused Early-stage centric VC Firm investing primarily in the US | slowventures.com | San Francisco, United States | ||
DM Dave Morin | Angel investor, entrepreneur, co-founder of Path, early Facebook team member | unknown_92fe5199aedf4b39b | ||
JS Justin Shaffer | unknown_fe575700fd4b4d6ab | |||
Lifestyle products are sold via an online marketplace platform. | 2010 | ahalife.com | New York, United States |
Investor details for Kaufmann Mercantile
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Timeline of Kaufmann Mercantile
4 dated milestones of Kaufmann Mercantile across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Kaufmann Mercantile is founded.
- Funding First funding round of $150K.
- Funding Latest funding round, Series A, of $3.5M.
- Exit Acquired by AHAlife.
Competitors of Kaufmann Mercantile
Kaufmann Mercantile has 3 listed competitors in our database, 3 of them funded. They include Caavo, Brooklinen and Dormify.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| caavo.com | 2015 | Milpitas, United States | $34.5M | 13 | Private label brand of universal remote controllers | |
| brooklinen.com | 2013 | New York, United States | $60M | Internet-first brand of home textiles | ||
| dormify.com | 2011 | Rockville, United States | $12.98M | 15 | Internet first brand offering home improvement products |
Detailed competitors of Kaufmann Mercantile
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- Full competitor set
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Web traffic of Kaufmann Mercantile
Websites that share an audience with Kaufmann Mercantile (kaufmann-mercantile.com).
Websites whose visitors overlap most with Kaufmann Mercantile. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bestmadeco.com | 100% | 27.4K | #947,827 | View details | |
inventorymagazine.com | inventorymagazine.com | 68% | #4,202,810 | – | |
valetmag.com | valetmag.com | 61% | #152,488 | – | |
 10engines.blogspot.com | 10engines.blogspot.com | 61% | #9,803,657 | – | |
 thetrad.blogspot.com | thetrad.blogspot.com | 61% | #9,347,937 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Kaufmann Mercantile
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- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Home & Living Products
3 companies that operate in the same segment as Kaufmann Mercantile (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Kaufmann Mercantile
Complete news archive for Kaufmann Mercantile
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Frequently Asked Questions about Kaufmann Mercantile
Kaufmann Mercantile was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Kaufmann Mercantile is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Kaufmann Mercantile is a funded company, having raised a total of $4.17M across 3 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Dec 2011.
Kaufmann Mercantile is focused on curating high-quality home and kitchen goods. Products are offered across various categories including decor, kitchenware, grooming, and outdoor tools. The company operates primarily through an e-commerce platform, serving customers globally. Solutions are provided for home enhancement and personal care needs. Operations are based in the United States with shipping facilities to support domestic and international orders.
Kaufmann Mercantile's top competitors include Brooklinen, Dormify and Caavo.
Kaufmann Mercantile offers Home Decor, Kitchen & Tabletop, and Grooming & Beauty.
Kaufmann Mercantile has 5 investors. Key investors include Xoilac TV, 14W, Slow Ventures, Dave Morin, and Justin Shaffer.
Kaufmann Mercantile operates through Kaufmann Mercantile Inc.
Yes. Kaufmann Mercantile was acquired by AHAlife in August 2016.