About Lexer
Lexer is a company based in Melbourne (Australia) founded in 2008 by Chris Brewer and Aaron Wallis. It operates as a SaaS (Software-as-a-Service), and Professional Services. Lexer has raised $25.5 million across 1 funding round from investors including Blackbird Ventures, King River and January Capital. Lexer offers products and services including Customer Data Platform, Marketing Solution, Clienteling Solution, Service Solution, and AI Messaging. Lexer operates in a competitive market with competitors including BloomReach, Medallia, Yodle, Zenput and Bluecore, among others.
- Headquarter Melbourne, Australia
- Founders Chris Brewer, Aaron Wallis
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Sectors
RetailTechnology
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Email
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$25.5 M (USD)
in 1 rounds
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Latest Funding Round
$25.5 M (USD), Series B
Feb 25, 2021
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Investors
Blackbird Ventures
& 2 more
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Employee Count
Employee Count
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Products & Services of Lexer
Lexer offers a comprehensive portfolio of products and services, including Customer Data Platform, Marketing Solution, Clienteling Solution, Service Solution, and AI Messaging. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Customer data is unified into enriched, actionable profiles.
Personalized campaigns are orchestrated across multiple marketing channels.
In-store experiences are enhanced with detailed customer profiles.
Contextualized service interactions are enabled with integrated customer data.
Personalized messages are delivered using AI-driven communication tools.
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Funding Insights of Lexer
Lexer has successfully raised a total of $25.5M through 1 strategic funding round. The most recent funding activity was a Series B round of $25.5 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $25.5M
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First Round
First Round
(25 Feb 2021)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2021 | Amount | Series B - Lexer | Valuation | Blackbird Ventures , King River |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Lexer
Lexer has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Blackbird Ventures, King River and January Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments are made in seed, early, and later-stage tech companies.
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Founded Year | Domain | Location | |
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Venture capital firm investing in high growth software companies
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Founded Year | Domain | Location | |
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Venture capital and growth credit are provided to technology companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Lexer
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Lexer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lexer Comparisons
Competitors of Lexer
Lexer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BloomReach, Medallia, Yodle, Zenput and Bluecore, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS-based product discovery and personalization for e-commerce are provided.
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| domain | founded_year | HQ Location |
Medallia is focused on customer and employee experience management.
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| domain | founded_year | HQ Location |
Online marketing service provider to local businesses
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| domain | founded_year | HQ Location |
Zenput is utilized as an operations execution platform for multi-unit operators.
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| domain | founded_year | HQ Location |
Automated personalized trigger-based emails are delivered for e-commerce behavior.
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| domain | founded_year | HQ Location |
SaaS-based customer management software solutions are offered for retail businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Lexer
Frequently Asked Questions about Lexer
When was Lexer founded?
Lexer was founded in 2008 and raised its 1st funding round 13 years after it was founded.
Where is Lexer located?
Lexer is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Who is the current CEO of Lexer?
David Whittle is the current CEO of Lexer.
Is Lexer a funded company?
Lexer is a funded company, having raised a total of $25.5M across 1 funding round to date. The company's 1st funding round was a Series B of $25.5M, raised on Feb 25, 2021.
What does Lexer do?
Lexer is established as a prominent customer data and experience platform tailored for retailers. Data from various sources is combined, cleansed, and enriched to create a single customer view. Solutions are provided across marketing, clienteling, service, and AI messaging to enhance customer engagement and drive sales. Support is extended to multiple sectors including retail, ecommerce, and customer service. Tools and professional services are offered to ensure seamless integration, data security, and strategic insights for business transformation and customer loyalty.
Who are the top competitors of Lexer?
Lexer's top competitors include BloomReach, Bluecore and Zenput.
What products or services does Lexer offer?
Lexer offers Customer Data Platform, Marketing Solution, Clienteling Solution, Service Solution, and AI Messaging.
Who are Lexer's investors?
Lexer has 3 investors. Key investors include Blackbird Ventures, King River, and January Capital.
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