Lexer

Melbourne, Australia Founded: 2008 • Age: 18 yrs
Lexer is recognized as a leading customer data and experience platform for retailers.
Annual revenue - Latest available
Total funding $25.5M 1 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 5 Services tracked
Competitors 8 Brand Intelligence

About Lexer

Lexer is a company based in Melbourne (Australia) founded in 2008 by Chris Brewer and Aaron Wallis. It operates as a SaaS (Software-as-a-Service) and Professional Services. Lexer has raised $25.5 million across 1 funding round from investors including Blackbird Ventures, King River and January Capital. Lexer offers products and services including Customer Data Platform, Marketing Solution, Clienteling Solution, Service Solution, and AI Messaging. Lexer operates in a competitive market with competitors including BloomReach, Medallia, Yodle, Zenput and Bluecore, among others.

  • Headquarter Melbourne, Australia
  • Founders Chris Brewer, Aaron Wallis
  • Sectors
    Retail
    Technology
  • Email
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  • Phone
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  • Website
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Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $25.5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $25.5 M (USD), Series B

    Feb 25, 2021

  • Investors
  • Employee Count
    Not available
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Products & Services of Lexer

Lexer offers a comprehensive portfolio of products and services, including Customer Data Platform, Marketing Solution, Clienteling Solution, Service Solution, and AI Messaging.

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Primary

Customer data is unified into enriched, actionable profiles.

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Personalized campaigns are orchestrated across multiple marketing channels.

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In-store experiences are enhanced with detailed customer profiles.

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Contextualized service interactions are enabled with integrated customer data.

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Personalized messages are delivered using AI-driven communication tools.

People of Lexer

Headcount 50-200
Employee Profiles 24
Employee Profiles
People
Jia Mae Hue
Customer Success Manager
People
Amy Vong
Senior Project Manager
People
Chris Scobell
Head Of Engineering
People
Chris Brewer
Co-founder And Cfo/iso At Lexer Pty Ltd

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Funding Insights of Lexer

Lexer has successfully raised a total of $25.5M through 1 strategic funding round. The most recent funding activity was a Series B round of $25.5 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Lexer

Lexer has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Blackbird Ventures, King River and January Capital.

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Venture Fund
Investor Description Founded Year Domain Location
Investments are made in seed, early, and later-stage tech companies.
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Venture capital firm investing in high growth software companies
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Venture capital and growth credit are provided to technology companies.
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Investor details for Lexer

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Investments & Acquisitions by Lexer

Investments
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Investment portfolio details for Lexer

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Financial Statements - Lexer

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Detailed financials for Lexer

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Lexer Comparisons

Lexer Primary company
Description
Lexer is recognized as a leading customer data and experienc...
Location
Melbourne, Australia
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Lexer

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Competitors of Lexer

Lexer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BloomReach, Medallia, Yodle, Zenput and Bluecore, among others.

Company Name Domain Founded year HQ Location Description
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SaaS-based product discovery and personalization for e-commerce are provided.
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Medallia is focused on customer and employee experience management.
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Online marketing service provider to local businesses
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Zenput is utilized as an operations execution platform for multi-unit operators.
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Automated personalized trigger-based emails are delivered for e-commerce behavior.
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SaaS-based customer management software solutions are offered for retail businesses.
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Detailed competitors of Lexer

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Latest news on Lexer

Lexer relocates Madrid Headquarters
Iberianlawyer1 year ago
Cotton On Group taps Lexer customer data experience platform
Retailtechinnovationhub4 years ago
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Complete news archive for Lexer

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Frequently Asked Questions about Lexer

Lexer was founded in 2008 and raised its 1st funding round 13 years after it was founded.

Lexer is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

David Whittle is the current CEO of Lexer.

Lexer is a funded company, having raised a total of $25.5M across 1 funding round to date.

Lexer is established as a prominent customer data and experience platform tailored for retailers. Data from various sources is combined, cleansed, and enriched to create a single customer view. Solutions are provided across marketing, clienteling, service, and AI messaging to enhance customer engagement and drive sales. Support is extended to multiple sectors including retail, ecommerce, and customer service. Tools and professional services are offered to ensure seamless integration, data security, and strategic insights for business transformation and customer loyalty.

Lexer's top competitors include BloomReach, Bluecore and Zenput.

Lexer offers Customer Data Platform, Marketing Solution, Clienteling Solution, Service Solution, and AI Messaging.

Lexer has 3 investors. Key investors include Blackbird Ventures, King River, and January Capital.

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