About Lick
Lick is a company based in London (United Kingdom) founded in 2019 by Sam Bradley and Lucas London. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Lick has raised $44.64 million across 5 funding rounds. Lick has completed 1 acquisition, including Eco Decorating Tools. Lick offers products and services including Lick Paint, Lick Wallpaper, and Decorating Tools. Lick operates in a competitive market with competitors including MADE.COM, Swoon, Salter, Angling Direct and Riva Home, among others.
- Headquarter London, United Kingdom
- Founders Sam Bradley, Lucas London
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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- Legal Name Lick Home Ltd
- Date of Incorporation 21 Jun, 2019
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$44.64 M (USD)
in 5 rounds
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Latest Funding Round
$6.03 M (USD), Seed
Apr 30, 2025
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Investors
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Lick
Lick offers a comprehensive portfolio of products and services, including Lick Paint, Lick Wallpaper, and Decorating Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Paint is offered in various colors and finishes.
Wallpaper is provided in diverse designs and colors.
Tools are supplied for painting and decorating tasks.
Funding Insights of Lick
Lick has successfully raised a total of $44.64M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $6.03 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Seed — $6.0M
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First Round
First Round
(14 Oct 2019)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Seed - Lick | Valuation |
investors |
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| May, 2023 | Amount | Seed - Lick | Valuation |
investors |
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| May, 2021 | Amount | Seed - Lick | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Lick
Lick has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Eco Decorating Tools. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Eco-friendly decorating tools are supplied for home improvement needs.
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2020 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Lick
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lick Comparisons
Competitors of Lick
Lick operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MADE.COM, Swoon, Salter, Angling Direct and Riva Home, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category home improvement products are sold through an internet-first brand.
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| domain | founded_year | HQ Location |
Multi-category home furniture is sold online by Swoon.
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| domain | founded_year | HQ Location |
Multi-category home improvement products are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Angling Direct is recognized as a leading retailer of fishing tackle in the UK.
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| domain | founded_year | HQ Location |
Designs, manufactures, and supplies home furnishings for trade customers worldwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Lick
Frequently Asked Questions about Lick
When was Lick founded?
Lick was founded in 2019.
Where is Lick located?
Lick is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Lick?
Lucas London is the current CEO of Lick. They have also founded this company.
Is Lick a funded company?
Lick is a funded company, having raised a total of $44.64M across 5 funding rounds to date. The company's 1st funding round was a Seed of $23.07M, raised on Oct 14, 2019.
What does Lick do?
Lick is focused on offering a wide range of designer paint and wallpaper for home interiors. Products are categorized by color, mood, and room type, ensuring suitability for various decorating needs. Collaborations with brands like Soho House and MAC are featured to enhance product appeal. Tools for painting and decorating are also provided. Consultations, both virtual and in-store, are offered to assist customers in color selection and design advice. The company operates primarily in the UK, with a flagship store in London, and products are stocked in BQ stores across the UK and Ireland.
What products or services does Lick offer?
Lick offers Lick Paint, Lick Wallpaper, and Decorating Tools.
How many acquisitions has Lick made?
Lick has made 1 acquisition, including Eco Decorating Tools.