About Likewize
Likewize is a Retail company based in Southlake (United States) founded in 1997, and was acquired by Genstar Capital in October 2024. Repair services for consumer devices are provided by Likewize. It operates in the Retail and Business Services sectors. Likewize has completed 1 acquisition, including Speedperform. Its website likewize.com draws about 766 thousand monthly visits. Likewize offers products and services including Protect, Support, and Upgrade. Its focus areas include Consumer, Professional Consumer Services, Auto Services and Repair. Its legal entity is LIKEWIZE NEW ZEALAND LIMITED. Its competitors include CallidusCloud, SoundCommerce and Focal systems; 3 of its 3 listed competitors have raised funding.
Company details
Likewize was founded in 1997 and is headquartered in Southlake, United States. Operations are centered on the repair services sector, where device diagnostics and fixes are handled for various electronics. Services extend to warranty support and maintenance, primarily serving North American markets. The company maintains a network of authorized repair centers to facilitate efficient processing of customer claims and repairs.
- Headquarters Southlake, United States
- Stage Acquired
- SectorsRetailBusiness Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website likewize.com
- Social LinkedIn
- Acquired by Brightstar Capital Partners (Oct 2020)
- Legal Name Likewize New Zealand Limited
- InvestorsBrightstar Capital Partners
& 2 more
- Investments & Acquisitions
- Acquired by
Products & Services of Likewize
Likewize offers a comprehensive portfolio of products and services, including Protect, Support, and Upgrade.
Service for safeguarding devices against damage and loss.
Provides AI-driven assistance for device troubleshooting and maintenance.
Facilitates affordable device upgrades and trade-ins for users.
Funding Insights of Likewize
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Likewize with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in Likewize
Likewize has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Brightstar Capital Partners, Genstar Capital and SoftBank Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| gencap.com | ||||
VC & PE firm | global.softbank | San Carlos, United States | ||
Private equity firm focused on business services, consumer, industrial, government services, and technology sectors | 2015 | brightstarcp.com | New York, United States |
Investor details for Likewize
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of Likewize
148 people are tracked at Likewize (54 in leadership, 94 in team).
| Name | Role | Group |
|---|---|---|
David Korley | Director - Global Product Operations And Engineering | Leadership |
Ryan O'Hara | Chief Executive Officer | Leadership |
Gareth Williams | Head Of Circularity And Value-added Channels | Leadership |
Rangaswamy Rajamanickam | Chief Technology Officer | Leadership |
Lynda Kirkby | Senior Director Supply Chain Operations | Leadership |
Paul Miller | Logistics & Operations Director | Leadership |
Leigh Young | Chief Customer And Transformation Officer | Leadership |
Alexandre Cardon | Vice President & Head Of Upgrade Asia-pacific | Leadership |
Chris Lee | Head Of OEM Solutions | Leadership |
Greg Tibbles | Head Of Affordability & Upgrade | Leadership |
Robin Takhar | Director, Field Team | Leadership |
Andy Morris | Executive Vice President Of Global Strategy | Leadership |
Koji Sugihara | Director Of Operations | Leadership |
Wan Hong | Director Of Global OEM Partnership | Leadership |
Michael McAvoy | Vice President, Account Management | Leadership |
Andrew Harvey | Director Of Operations - Australia | Leadership |
Eric Smuda | Chief Experience Officer | Leadership |
Richard Baxendale | Executive Vice President, Global Sales | Leadership |
McPhail Hunt | Vice President, National Accounts | Leadership |
Jacob Kuehn | Sales Director, Pre-owned Solutions | Leadership |
128 more people are available in the full profile.
Complete people profiles for Likewize
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
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Investments & Acquisitions by Likewize
Likewize has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Speedperform.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based data sampling and reporting solutions are provided for analytics. | speedperform.com | Copenhagen, Denmark | 2002 | Apr 2025 | •••• |
Complete acquisition details for Likewize
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Likewize
6 dated milestones of Likewize across 28 years, from founding to its latest funding, stage changes and deals.
- Founded Likewize is founded.
- Exit Acquired by SoftBank Group.
- Exit Acquired by Brightstar Capital Partners.
- Funding First funding round.
- Exit Acquired by Genstar Capital.
- Acquisition Acquires Speedperform.
Competitors of Likewize
Likewize has 3 listed competitors in our database, 3 of them funded. They include CallidusCloud, SoundCommerce and Focal systems.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| calliduscloud.com | 1996 | Pleasanton, United States | $70.5M | 849 | Cloud-based solutions for sales, marketing, and pipeline management are provided. | |
| soundcommerce.com | 2002 | Seattle, United States | $44.25M | 21 | Cloud-based customer data management and analytics platform is utilized. | |
| focal.systems | 2015 | Menlo Park, United States | $25.92M | AI-based suite solution for offline businesses |
Detailed competitors of Likewize
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Likewize
The website of Likewize (likewize.com) receives about 765.6K visits a month and ranks #51,765 among all websites worldwide, #3,272 in Financial Planning and Management.
- Monthly visits765.6K
▲ 12% vs previous month
- Unique visitors357.3K
per month
- Global rank#51,765
among all websites
- Category rank#3,272
Finance · Financial Planning and Management
- Bounce rate39%
- Pages per visit6.7
- Average visit3 min 37 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Likewize. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
resolver.co.uk | resolver.co.uk | 100% | #103,135 | – | |
certideal.it | certideal.it | 100% | #245,532 | – | |
techpackinsurance.co.uk | techpackinsurance.co.uk | 79% | #1,408,759 | – | |
| barclays.co.uk | 60% | 7.6M | #4,746 | View details | |
bizdaddy.ae | bizdaddy.ae | 60% | #6,650,308 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Likewize
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Likewize (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Likewize
Complete news archive for Likewize
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Frequently Asked Questions about Likewize
Likewize was founded in 1997 and raised its 1st funding round 25 years after it was founded.
Likewize is headquartered in Southlake, United States. It is registered at Southlake, Texas, United States.
Likewize was founded in 1997 and is headquartered in Southlake, United States. Operations are centered on the repair services sector, where device diagnostics and fixes are handled for various electronics. Services extend to warranty support and maintenance, primarily serving North American markets. The company maintains a network of authorized repair centers to facilitate efficient processing of customer claims and repairs.
Likewize's top competitors include CallidusCloud, Focal systems and SoundCommerce.
Likewize offers Protect, Support, and Upgrade.
Likewize has made 1 acquisition, including Speedperform.
Likewize has 3 investors. Key investors include Brightstar Capital Partners, Genstar Capital, and SoftBank Global.
Likewize operates through Likewize New Zealand Limited.
Yes. Likewize was acquired by Brightstar Capital Partners in October 2020.
The website of Likewize receives about 766 thousand visits a month and ranks #51,765 among all websites worldwide.