About Lodestone Social
Lodestone Social is a Media & Entertainment company based in Austin (United States) founded in 2008, and was acquired by Umbel in June 2016. Multi-channel campaign management solutions are provided via SaaS platform. Lodestone Social has raised $100 thousand across 1 funding round from investors including Umbel. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel. Its competitors include NextRoll, Unified and RhythmOne; 3 of its 3 listed competitors have raised funding.
Company details
Lodestone Social was founded in 2008 in Austin, United States, within the digital advertising sector. A SaaS platform is operated to enable multichannel, data-driven campaign management for advertisers. User journeys are launched, measured, and analyzed using mobile-responsive modules integrated into iOS and Android apps or websites. Second screen experiences have been supplied to sports entities and brands, including the Los Angeles Dodgers and Fox Sports.
- Headquarters Austin, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website lodestonesocial.com
- Social LinkedIn X
- Acquired by Umbel (Jun 2016)
Funding Insights of Lodestone Social
Lodestone Social has successfully raised a total of $100K through 1 strategic funding round. The most recent funding activity was a Seed round of $100 thousand completed in May 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100,000
- Total Rounds 1
- Last Round Seed — $100,000
- First Round $100,000
(May 2012)
All 1 funding rounds of Lodestone Social with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2012 | $100,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Lodestone Social
Lodestone Social has secured backing from 1 investor. Prominent investors backing the company include Umbel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Customer data platform for businesses operating in sports and entertainment industry | 2010 | umbel.com | Austin, United States |
Investor details for Lodestone Social
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Lodestone Social
3 dated milestones of Lodestone Social across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Lodestone Social is founded.
- Funding First funding round of $100K.
- Exit Acquired by Umbel.
Competitors of Lodestone Social
Lodestone Social has 3 listed competitors in our database, 3 of them funded. They include NextRoll, Unified and RhythmOne.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses | |
| unified.com | 2011 | New York, United States | $55.6M | 115 | Social media advertising services are delivered across digital platforms. | |
| rhythmone.com | 2004 | San Francisco, United States | $41.93M | 517 | Audiences are connected to brands via cross-screen video advertising. |
Detailed competitors of Lodestone Social
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Lodestone Social (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Lodestone Social
Lodestone Social was founded in 2008 and raised its 1st funding round 4 years after it was founded.
Lodestone Social is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Lodestone Social is a funded company, having raised a total of $100K across 1 funding round to date. The company's 1st funding round was a Seed of $100K, raised on May 2012.
Lodestone Social was founded in 2008 in Austin, United States, within the digital advertising sector. A SaaS platform is operated to enable multichannel, data-driven campaign management for advertisers. User journeys are launched, measured, and analyzed using mobile-responsive modules integrated into iOS and Android apps or websites. Second screen experiences have been supplied to sports entities and brands, including the Los Angeles Dodgers and Fox Sports.
Lodestone Social has 1 investor. Key investors include Umbel.
Yes. Lodestone Social was acquired by Umbel in June 2016.