Umbel

Austin, United States Founded: 2010 • Age: 16 yrs
Customer data platform for businesses operating in sports and entertainment industry
Annual revenue - Latest available
Total funding $25.0M 4 rounds
Employees 35 Tracked headcount
Investors 3 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Umbel

Umbel is a company based in Austin (United States) founded in 2010. Umbel has raised $25.04 million across 4 funding rounds from investors including Knight Foundation, Cielo Private Equity and Austin Ventures. The company has 35 employees as of December 31, 2020. Umbel has completed 1 acquisition, including Lodestone Social. Umbel offers products and services including Data Solutions, Data Visualization, and Data Management. Umbel operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Sportradar and Segment, among others.

  • Headquarter Austin, United States
  • Employees 35 as on 31 Dec, 2020
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
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  • Legal Name Umbel Corp.
Operational Areas
Media & Entertainment → Sports, Events & Attractions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $25.04 M (USD)

    in 4 rounds

  • Latest Funding Round
    $536.84 K (USD), Series B

    Feb 26, 2018

  • Investors
  • Employee Count
    35

    as on Dec 31, 2020

  • Investments & Acquisitions
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Products & Services of Umbel

Umbel offers a comprehensive portfolio of products and services, including Data Solutions, Data Visualization, and Data Management.

Product name locked
Category locked
Primary

Empowers businesses with tools for managing and analyzing big data effectively

Product name locked
Category locked
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Transforms complex data into clear, actionable insights for decision-making

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Simplifies processes for handling and organizing large datasets securely

People of Umbel

Headcount 500-1000
Employee Profiles 11
Board Members and Advisors 7
Employee Profiles
People
Brian Foley
Chief Executive Officer
People
Lindsey Powell Jr
Technical Project Manager
People
Richard M. Smith
Senior Vice President, Revenue
People
Nick Martin
Data Management Specialist

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Board Members and Advisors
people
Bill Hall
Board Member
people
Shawn Spieth
Board Member
people
Joe Drysdale
Board Member
people
Tom Meredith
Board Member

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Funding Insights of Umbel

Umbel has successfully raised a total of $25.04M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $536.84 thousand completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Umbel

Umbel has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Knight Foundation, Cielo Private Equity and Austin Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment opportunities in private equity are facilitated by the company.
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Venture capital investments in Texas-based companies.
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Funding is directed toward journalism and arts initiatives.
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Investor details for Umbel

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Umbel

Umbel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lodestone Social.

Investments
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Investment portfolio details for Umbel

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Multi-channel campaign management solutions are provided via SaaS platform.
Locked Locked 2008 Locked
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Complete acquisition details for Umbel

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Financial Statements - Umbel

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Detailed financials for Umbel

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Umbel Comparisons

Umbel Primary company
Description
Customer data platform for businesses operating in sports an...
Location
Austin, United States
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
35
As of 2020
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Peer comparison for Umbel

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Competitors of Umbel

Umbel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Sportradar and Segment, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based omnichannel communication and customer engagement platform is utilized.
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AI-powered loyalty management software is offered for enterprises.
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AI powered digital experience and customer data management platform
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AI-driven data solutions for sports applications are developed and subscribed.
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Customer data is integrated and collected via cloud-based API platform.
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Cloud based data integration and customer data platform
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Detailed competitors of Umbel

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Latest news on Umbel

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Complete news archive for Umbel

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Frequently Asked Questions about Umbel

Umbel was founded in 2010 and raised its 1st funding round 2 years after it was founded.

Umbel is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Umbel is a funded company, having raised a total of $25.04M across 4 funding rounds to date.

As of Dec 31, 2020, the latest employee count at Umbel is 35.

Umbel offers a customer data platform to businesses operating in sports and entertainment industry. Allows businesses to create individual customer profiles, manage and compare segments, and target specific segments to run marketing and ad campaigns. Other capabilities include customer lifetime value analysis, cohort analysis, lookalike modeling, and data cleansing. Service offering includes data setup, campaign planning, and training. Integrates with third-party systems like CRM, marketing automation suites, etc through APIs. Clients include Brooklyn Sports Entertainment, Front Gate Tickets, and Circuit of the Americas, among others.

Umbel's top competitors include Twilio, Capillary Technologies and Segment.

Umbel offers Data Solutions, Data Visualization, and Data Management.

Umbel has made 1 acquisition, including Lodestone Social.

Umbel has 3 investors. Key investors include Knight Foundation, Cielo Private Equity, and Austin Ventures.

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