About Umbel
Umbel is a Media & Entertainment company based in Austin (United States) founded in 2010. It operates as a customer data platform for businesses operating in sports and entertainment industry. It operates in the Media & Entertainment and Technology sectors. Umbel has raised $25.04 million across 4 funding rounds from investors including Knight Foundation, Cielo Private Equity and Austin Ventures. The company has 35 employees. Umbel has completed 1 acquisition, including Lodestone Social. Umbel offers products and services including Data Solutions, Data Visualization, and Data Management. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and MarketingTech. Its legal entity is UMBEL CORP. Its competitors include Twilio, Capillary Technologies, Acquia, Sportradar and Segment and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
Umbel offers a customer data platform to businesses operating in sports and entertainment industry. Allows businesses to create individual customer profiles, manage and compare segments, and target specific segments to run marketing and ad campaigns. Other capabilities include customer lifetime value analysis, cohort analysis, lookalike modeling, and data cleansing. Service offering includes data setup, campaign planning, and training. Integrates with third-party systems like CRM, marketing automation suites, etc through APIs. Clients include Brooklyn Sports Entertainment, Front Gate Tickets, and Circuit of the Americas, among others.
- Total Equity Funding$25.04M (USD)
in 4 rounds
- Latest Funding Round$536.84K (USD), Series B
Feb 2018
- InvestorsKnight Foundation
& 2 more
- Employee Count35
- Investments & Acquisitions
Products & Services of Umbel
Umbel offers a comprehensive portfolio of products and services, including Data Solutions, Data Visualization, and Data Management.
Empowers businesses with tools for managing and analyzing big data effectively
Transforms complex data into clear, actionable insights for decision-making
Simplifies processes for handling and organizing large datasets securely
Funding Insights of Umbel
Umbel has successfully raised a total of $25.04M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $536.84 thousand completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.04M
- Total Rounds 4
- Last Round Series B — $536,841
- First Round $3.7M
(Apr 2012)
- Investors Count 3
All 4 funding rounds of Umbel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2018 | $536,841 | Series B | – | – | – |
| Nov 2015 | $20M | Series B | – | Cielo Private Equity | – |
| Aug 2013 | $799,579 | Series A | – | – | – |
| Apr 2012 | $3.7M | Series A | – | Austin Ventures |
3 investors in total: 3 institutional.
Investors in Umbel
Umbel has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Knight Foundation, Cielo Private Equity and Austin Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment opportunities in private equity are facilitated by the company. | – | cieloprivateequity.com | - | |
Venture capital investments in Texas-based companies. | – | austinventures.com | - | |
Funding is directed toward journalism and arts initiatives. | 1950 | knightfoundation.org | Miami, United States |
Investor details for Umbel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Umbel
18 people are tracked at Umbel (5 in leadership, 7 in board & advisors, 6 in team); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
Brian Foley | Chief Executive Officer | Leadership |
Richard M. Smith | Senior Vice President, Revenue | Leadership |
Shawn Arseneau | Chief Technology Officer | Leadership |
Brandon Nutting | Vice President, Research And Innovation | Leadership |
Pmp® Kimberly L. Thomsen | Vice President, Operations | Leadership |
Bill Hall | Board Member | Board & advisors |
Shawn Spieth | Board Member | Board & advisors |
Joe Drysdale | Board Member | Board & advisors |
Tom Meredith | Board Member | Board & advisors |
Ed Wilson | Board Member | Board & advisors |
Lisa Harris | Board Member | Board & advisors |
John Raymond | Board Member | Board & advisors |
Lindsey Powell Jr | Technical Project Manager | Team |
Nick Martin | Data Management Specialist | Team |
Lauren Milner | Senior Analyst, Strategic Insights | Team |
Pollyanna Azevedo | Digital Product Expert | Team |
Cam Taylor | Data Management Specialist | Team |
Eugenio Ramirez (Miguel) | Data Management Specialist - Team Lead | Team |
Complete people profiles for Umbel
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Investments & Acquisitions by Umbel
Umbel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lodestone Social.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-channel campaign management solutions are provided via SaaS platform. | lodestonesocial.com | Austin, United States | 2008 | Jun 2016 | •••• |
Complete acquisition details for Umbel
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Timeline of Umbel
4 dated milestones of Umbel across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Umbel is founded.
- Funding First funding round of $3.7M.
- Acquisition Acquires Lodestone Social.
- Funding Latest funding round, Series B, of $537K.
Competitors of Umbel
Umbel has 10 listed competitors in our database, 10 of them funded. They include Twilio, Capillary Technologies, Acquia, Sportradar and Segment, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| capillarytech.com | 2008 | Bengaluru, India | $239.1M | – | AI-powered loyalty management software is offered for enterprises. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| sportradar.com | 2001 | St Gallen, Switzerland | $98.04M | 4,383 | AI-driven data solutions for sports applications are developed and subscribed. | |
| segment.com | 2011 | San Francisco, United States | $300M | 450 | Customer data is integrated and collected via cloud-based API platform. | |
| hightouch.com | 2019 | San Francisco, United States | $322.2M | 79 | Cloud based data integration and customer data platform | |
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| treasuredata.com | 2011 | Mountain View, United States | $300.74M | 116 | Cloud-based customer data platform is used for personalized experiences. | |
| getcensus.com | 2018 | San Francisco, United States | $80.3M | – | Cloud based customer data management platform | |
| sitecore.com | 1999 | Sausalito, United States | $1.23B | – | Cloud-based platform enables digital experience management for marketers. |
Detailed competitors of Umbel
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Web traffic of Umbel
Websites that share an audience with Umbel (umbel.com).
Websites whose visitors overlap most with Umbel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
westchestercds.haikulearning.com | westchestercds.haikulearning.com | 100% | – | – | – |
theclubatlascampanas.com | theclubatlascampanas.com | 77% | – | #4,378,564 | – |
en.wikipedia.org | en.wikipedia.org | 53% | – | – | – |
Top companies in Sports Technology Platforms
10 companies that operate in the same segment as Umbel (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | 4,115 | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,802 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 435 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 |
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Frequently Asked Questions about Umbel
Umbel was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Umbel is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Umbel is a funded company, having raised a total of $25.04M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.7M, raised on Apr 2012.
Umbel has 35 employees.
Umbel offers a customer data platform to businesses operating in sports and entertainment industry. Allows businesses to create individual customer profiles, manage and compare segments, and target specific segments to run marketing and ad campaigns. Other capabilities include customer lifetime value analysis, cohort analysis, lookalike modeling, and data cleansing. Service offering includes data setup, campaign planning, and training. Integrates with third-party systems like CRM, marketing automation suites, etc through APIs. Clients include Brooklyn Sports Entertainment, Front Gate Tickets, and Circuit of the Americas, among others.
Umbel's top competitors include Twilio, Capillary Technologies and Segment.
Umbel offers Data Solutions, Data Visualization, and Data Management.
Umbel has made 1 acquisition, including Lodestone Social.
Umbel has 3 investors. Key investors include Knight Foundation, Cielo Private Equity, and Austin Ventures.
Umbel operates through Umbel Corp..