Umbel

Austin, United States Founded: 2010 • Age: 16 yrs
Customer data platform for businesses operating in sports and entertainment industry
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About Umbel

Umbel is a company based in Austin (United States) founded in 2010.. Umbel has raised $25.04 million across 4 funding rounds from investors including Knight Foundation, Cielo Private Equity and Austin Ventures. The company has 35 employees as of December 31, 2020. Umbel has completed 1 acquisition, including Lodestone Social. Umbel offers products and services including Data Solutions, Data Visualization, and Data Management. Umbel operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Sportradar and Segment, among others.

  • Headquarter Austin, United States
  • Employees 35 as on 31 Dec, 2020
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Umbel Corp.
Operational Areas
Media & Entertainment → Sports, Events & Attractions
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $25.04 M (USD)

    in 4 rounds

  • Latest Funding Round
    $536.84 K (USD), Series B

    Feb 26, 2018

  • Investors
  • Employee Count
    35

    as on Dec 31, 2020

  • Investments & Acquisitions
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Products & Services of Umbel

Umbel offers a comprehensive portfolio of products and services, including Data Solutions, Data Visualization, and Data Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Empowers businesses with tools for managing and analyzing big data effectively

Transforms complex data into clear, actionable insights for decision-making

Simplifies processes for handling and organizing large datasets securely

People of Umbel
Headcount 500-1000
Employee Profiles 11
Board Members and Advisors 7
Employee Profiles
People
Brian Foley
Chief Executive Officer
People
Lindsey Powell Jr
Technical Project Manager
People
Richard M. Smith
Senior Vice President, Revenue
People
Nick Martin
Data Management Specialist

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Board Members and Advisors
people
Bill Hall
Board Member
people
Shawn Spieth
Board Member
people
Joe Drysdale
Board Member
people
Tom Meredith
Board Member

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Funding Insights of Umbel

Umbel has successfully raised a total of $25.04M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $536.84 thousand completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series B — $536,841
  • First Round

    (12 Apr 2012)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2018 Amount Series B - Umbel Valuation

investors

Nov, 2015 Amount Series B - Umbel Valuation Cielo Private Equity
Aug, 2013 Amount Series A - Umbel Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Umbel

Umbel has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Knight Foundation, Cielo Private Equity and Austin Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment opportunities in private equity are facilitated by the company.
Founded Year Domain Location
Venture capital investments in Texas-based companies.
Founded Year Domain Location
Funding is directed toward journalism and arts initiatives.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Umbel

Umbel has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lodestone Social. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Multi-channel campaign management solutions are provided via SaaS platform.
2008
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Umbel

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Umbel Comparisons

Employees
+
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Competitors of Umbel

Umbel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Sportradar and Segment, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based omnichannel communication and customer engagement platform is utilized.
domain founded_year HQ Location
AI-powered loyalty management software is offered for enterprises.
domain founded_year HQ Location
AI powered digital experience and customer data management platform
domain founded_year HQ Location
AI-driven data solutions for sports applications are developed and subscribed.
domain founded_year HQ Location
Customer data is integrated and collected via cloud-based API platform.
domain founded_year HQ Location
Cloud based data integration and customer data platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Umbel

Frequently Asked Questions about Umbel

When was Umbel founded?

Umbel was founded in 2010 and raised its 1st funding round 2 years after it was founded.

Where is Umbel located?

Umbel is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Is Umbel a funded company?

Umbel is a funded company, having raised a total of $25.04M across 4 funding rounds to date. The company's 1st funding round was a Series A of $799.58K, raised on Apr 12, 2012.

How many employees does Umbel have?

As of Dec 31, 2020, the latest employee count at Umbel is 35.

What does Umbel do?

Umbel offers a customer data platform to businesses operating in sports and entertainment industry. Allows businesses to create individual customer profiles, manage and compare segments, and target specific segments to run marketing and ad campaigns. Other capabilities include customer lifetime value analysis, cohort analysis, lookalike modeling, and data cleansing. Service offering includes data setup, campaign planning, and training. Integrates with third-party systems like CRM, marketing automation suites, etc through APIs. Clients include Brooklyn Sports Entertainment, Front Gate Tickets, and Circuit of the Americas, among others.

Who are the top competitors of Umbel?

Umbel's top competitors include Twilio, Capillary Technologies and Segment.

What products or services does Umbel offer?

Umbel offers Data Solutions, Data Visualization, and Data Management.

How many acquisitions has Umbel made?

Umbel has made 1 acquisition, including Lodestone Social.

Who are Umbel's investors?

Umbel has 3 investors. Key investors include Knight Foundation, Cielo Private Equity, and Austin Ventures.

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