About Loyalize
Loyalize is a company based in San Francisco (United States) founded in 2010 by Evgenii Prussakov and Valentin Metzger was acquired by Viggle in February 2012. Loyalize has raised $343.24 thousand across 1 funding round from investors including SFC Capital and Viggle. Loyalize offers products and services including Cashback API and User Tracking. Loyalize operates in a competitive market with competitors including Ibotta, Leal, Comment Sold, Pogo and Fondue, among others.
- Headquarter San Francisco, United States
- Founders Evgenii Prussakov, Valentin Metzger
- SectorsRetailTechnology
- Website loyalize.com
- Social LinkedIn X Facebook
- Acquired by Viggle (Feb 2012)
- Total Equity Funding$343.24K (USD)
in 1 rounds
- Latest Funding Round$343.24K (USD), Seed
Apr 2021
- InvestorsSFC Capital
& 1 more
- Acquired byViggle
(Feb 2012)
Products & Services of Loyalize
Loyalize offers a comprehensive portfolio of products and services, including Cashback API and User Tracking.
Enables businesses to integrate cashback rewards for user loyalty enhancement.
Provides real-time tracking of user shopping activity and cashback details.
Funding Insights of Loyalize
Loyalize has successfully raised a total of $343.24K through 1 strategic funding round. The most recent funding activity was a Seed round of $343.24 thousand completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $343,237
- Total Rounds 1
- Last Round Seed — $343,237
- First Round $343,237
(Apr 2021)
- Investors Count 1
All 1 funding rounds of Loyalize with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $343,237 | Seed | – | SFC Capital | – |
2 investors in total: 2 institutional.
Investors in Loyalize
Loyalize has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include SFC Capital and Viggle.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Introductions between investors and early-stage companies are facilitated for funding. | – | sfccapital.com | Northwich, United Kingdom | |
- | – | viggle.com | - |
Investor details for Loyalize
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People of Loyalize
2 people are tracked at Loyalize (2 in leadership).
| Name | Role | Group |
|---|---|---|
Evgenii Prussakov | Co-Founder & CEO | Leadership |
Valentin Metzger | Co-Founder & COO | Leadership |
Complete people profiles for Loyalize
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Timeline of Loyalize
3 dated milestones of Loyalize across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Loyalize is founded.
- Exit Acquired by Viggle.
- Funding First funding round of $343K.
Competitors of Loyalize
Loyalize operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ibotta, Leal, Comment Sold, Pogo and Fondue, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ibotta.com | 2012 | Denver, United States | $97.58M | 988 | Cashback is provided on multi-category product purchases via mobile app. | |
| leal.co | 2016 | Bogota, Colombia | $18M | – | Rewards are offered to customers for shopping at partner businesses. | |
| commentsold.com | 2017 | Huntsville, United States | – | 207 | Live streaming storefronts are enabled by an online SaaS platform. | |
| joinpogo.com | 2020 | New York, United States | $14.8M | – | Pogo is focused on helping users monetize personal data. | |
| getfondue.com | 2021 | New York, United States | $10.5M | – | SaaS-based cashback management solutions are provided for online businesses. | |
| cashstar.com | 2007 | Portland, United States | $41M | 159 | Digital gifting and incentives are facilitated by CashStar for retailers. | |
| surkus.com | 2015 | Los Angeles, United States | $18.5M | – | Mobile app platform for event promotion | |
| wafii.co | 2019 | Dubai, United Arab Emirates | – | – | Cashback is offered to customers for purchases at merchant partners. | |
| shoppinggives.com | 2015 | Chicago, United States | $23.64M | – | Provider of cashback management solutions for businesses | |
| zap.com.ph | 2012 | Manila, Philippines | $1.4M | – | Cashback loyalty program is operated for partner merchants' customers. |
Detailed competitors of Loyalize
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- Full competitor set
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Web traffic of Loyalize
The website of Loyalize (loyalize.com) receives about 47.8K visits a month.
- Monthly visits47.8K
▼ 65.2% vs previous month
Latest news on Loyalize
Complete news archive for Loyalize
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- Full article archive
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Similar companies to Loyalize
10 companies that operate in the same segment as Loyalize (Deals, Rewards & Comparison Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Online group-buying platform offering coupons for multi-category products and services | 2010 | Beijing, China | USD 9.86 B | USD 47.13 B | – | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | – | – | |
Promotion-based circulars are digitized for retailers via an app-based solution. | 2006 | Toronto, Ontario, Canada | USD 78 M | – | 358 | |
Cashback is provided on multi-category products through an app-based platform. | 1997 | San Francisco, California, United States | – | USD 15.96 B | 29,330 | |
Cashback and coupon offers are provided for e-commerce shopping. | – | Gurugram, Haryana, India | USD 32.61 M | – | – | |
Honey is recognized for providing automatic coupons and deals online. | 2012 | Pasadena, California, United States | USD 9.8 M | – | – | |
Cashback is provided automatically through app on diverse purchases. | 2016 | Austin, Texas, United States | USD 87.36 M | – | 78 | |
Online platform offering rewards and cashback for multi-category products | 2014 | Singapore, Singapore | USD 331.7 M | – | – |
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Frequently Asked Questions about Loyalize
Loyalize was founded in 2010 and raised its 1st funding round 11 years after it was founded.
Loyalize is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Evgenii Prussakov is the current CEO of Loyalize. They have also founded this company.
Loyalize is a funded company, having raised a total of $343.24K across 1 funding round to date. The company's 1st funding round was a Seed of $343.24K, raised on Apr 2021.
Loyalize was founded in 2010 in San Francisco, United States, as an API-powered platform in the loyalty and rewards sector. A white-label solution is provided for businesses to sign up and promote to audiences, with users earning cashback from online stores. Real-time reports on shopping activity and rewards are generated to track user engagement and earnings.
Loyalize's top competitors include Ibotta, Pogo and Comment Sold.
Loyalize offers Cashback API and User Tracking.
Loyalize has 2 investors. Key investors include SFC Capital, and Viggle.
Yes. Loyalize was acquired by Viggle in February 2012.