Loyalize

San Francisco, United States Founded: 2010 • Age: 16 yrs Acquired By Viggle
A white-label API platform enables reward-based loyalty and cashback earnings.
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About Loyalize

Loyalize is a company based in San Francisco (United States) founded in 2010 by Evgenii Prussakov and Valentin Metzger was acquired by Viggle in February 2012.. Loyalize has raised $343.24 thousand across 1 funding round from investors including SFC Capital and Viggle. Loyalize offers products and services including Cashback API and User Tracking. Loyalize operates in a competitive market with competitors including Ibotta, Leal, Comment Sold, Pogo and Fondue, among others.

  • Headquarter San Francisco, United States
  • Founders Evgenii Prussakov, Valentin Metzger
  • Sectors
    Retail
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $343.24 K (USD)

    in 1 rounds

  • Latest Funding Round
    $343.24 K (USD), Seed

    Apr 13, 2021

  • Investors
    SFC Capital

    & 1 more

  • Employee Count
    Employee Count
  • Acquired by
    Viggle

    (Feb 16, 2012)

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Products & Services of Loyalize

Loyalize offers a comprehensive portfolio of products and services, including Cashback API and User Tracking. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables businesses to integrate cashback rewards for user loyalty enhancement.

Provides real-time tracking of user shopping activity and cashback details.

Funding Insights of Loyalize

Loyalize has successfully raised a total of $343.24K through 1 strategic funding round. The most recent funding activity was a Seed round of $343.24 thousand completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $343,237
  • First Round

    (13 Apr 2021)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2021 Amount Seed - Loyalize Valuation SFC Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Loyalize

Loyalize has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include SFC Capital and Viggle. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Introductions between investors and early-stage companies are facilitated for funding.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Loyalize

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Loyalize

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Loyalize Comparisons

Employees
+
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Competitors of Loyalize

Loyalize operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ibotta, Leal, Comment Sold, Pogo and Fondue, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cashback is provided on multi-category product purchases via mobile app.
domain founded_year HQ Location
Rewards are offered to customers for shopping at partner businesses.
domain founded_year HQ Location
Live streaming storefronts are enabled by an online SaaS platform.
domain founded_year HQ Location
Pogo is focused on helping users monetize personal data.
domain founded_year HQ Location
SaaS-based cashback management solutions are provided for online businesses.
domain founded_year HQ Location
Digital gifting and incentives are facilitated by CashStar for retailers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Loyalize

Retail tech startup Loyalize raises £250k in pre-seed round
Retailtechinnovationhub4 years ago

Frequently Asked Questions about Loyalize

When was Loyalize founded?

Loyalize was founded in 2010 and raised its 1st funding round 11 years after it was founded.

Where is Loyalize located?

Loyalize is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Loyalize?

Evgenii Prussakov is the current CEO of Loyalize. They have also founded this company.

Is Loyalize a funded company?

Loyalize is a funded company, having raised a total of $343.24K across 1 funding round to date. The company's 1st funding round was a Seed of $343.24K, raised on Apr 13, 2021.

What does Loyalize do?

Loyalize was founded in 2010 in San Francisco, United States, as an API-powered platform in the loyalty and rewards sector. A white-label solution is provided for businesses to sign up and promote to audiences, with users earning cashback from online stores. Real-time reports on shopping activity and rewards are generated to track user engagement and earnings.

Who are the top competitors of Loyalize?

Loyalize's top competitors include Ibotta, Pogo and Comment Sold.

What products or services does Loyalize offer?

Loyalize offers Cashback API and User Tracking.

Who are Loyalize's investors?

Loyalize has 2 investors. Key investors include SFC Capital, and Viggle.

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