About Leal
Leal is a company based in Bogota (Colombia) founded in 2016 by Florence French and Camilo Martinez. It operates as a SaaS (Software-as-a-Service). Leal has raised $18 million across 3 funding rounds from investors including Rakuten, Leap Global Partners and Morro Ventures. Leal offers products and services including Leal 360. Leal operates in a competitive market with competitors including Ibotta, Comment Sold, Pogo, CashStar and Surkus, among others.
- Headquarter Bogota, Colombia
- Founders Florence French, Camilo Martinez
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Leal Colombia
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$18 M (USD)
in 3 rounds
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Latest Funding Round
$5 M (USD), Series B
Jan 30, 2024
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Investors
Rakuten
& 6 more
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Employee Count
Employee Count
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Products & Services of Leal
Leal offers a comprehensive portfolio of products and services, including Leal 360. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for retail to optimize customer lifecycle management.
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Funding Insights of Leal
Leal has successfully raised a total of $18M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $5.0M
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First Round
First Round
(07 Jun 2019)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2024 | Amount | Series B - Leal | Valuation | Leap Global Partners , Rakuten | |
| Mar, 2022 | Amount | Series A - Leal | Valuation | Rakuten Capital , IDC Ventures |
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| Jun, 2019 | Amount | Seed - Leal | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Leal
Leal has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Rakuten, Leap Global Partners and Morro Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech and offline focused VC firm investing in geographies such as Latin American
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Founded Year | Domain | Location | |
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Venture capital investments are provided by Morro Ventures.
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Founded Year | Domain | Location | |
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Early-stage venture capital fund is focused on Latin American startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Leal
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Leal
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Leal Comparisons
Competitors of Leal
Leal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ibotta, Comment Sold, Pogo, CashStar and Surkus, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cashback is provided on multi-category product purchases via mobile app.
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| domain | founded_year | HQ Location |
Live streaming storefronts are enabled by an online SaaS platform.
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| domain | founded_year | HQ Location |
Pogo is focused on helping users monetize personal data.
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| domain | founded_year | HQ Location |
Digital gifting and incentives are facilitated by CashStar for retailers.
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| domain | founded_year | HQ Location |
Mobile app platform for event promotion
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Leal
Frequently Asked Questions about Leal
When was Leal founded?
Leal was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Where is Leal located?
Leal is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.
Who is the current CEO of Leal?
Camilo Martinez is the current CEO of Leal. They have also founded this company.
Is Leal a funded company?
Leal is a funded company, having raised a total of $18M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Jun 07, 2019.
What does Leal do?
Leal is established as a customer lifecycle marketing platform tailored for retail businesses. It is designed to optimize customer engagement through advanced AI-driven solutions. Key functionalities include centralizing customer data, automating personalized campaigns, enhancing loyalty programs, and measuring customer feedback via NPS. The platform supports retail sectors in Latin America by increasing repurchase rates, average ticket sizes, and overall customer lifetime value. Integration with POS systems and multiple data sources is facilitated to provide actionable insights and improve marketing efficiency.
Who are the top competitors of Leal?
Leal's top competitors include Ibotta, Pogo and Comment Sold.
What products or services does Leal offer?
Leal offers Leal 360.
Who are Leal's investors?
Leal has 7 investors. Key investors include Rakuten, Leap Global Partners, Morro Ventures, Salkantay, and Rakuten Capital.