About Leal
Leal is a Technology company based in Bogota (Colombia) founded in 2016 by Florence French and Camilo Martinez. It operates as a rewards are offered to customers for shopping at partner businesses. It operates on a SaaS (Software-as-a-Service) model. Leal has raised $18 million across 3 funding rounds from investors including Rakuten, Leap Global Partners and Morro Ventures. Its chief executive is Camilo Martinez. Its website leal.co draws about 112 thousand monthly visits. Leal offers products and services including Leal 360. Its focus areas include Software and Marketing Software. Its legal entity is Leal Colombia. Its competitors include Ibotta, Comment Sold, Pogo, CashStar and Surkus and 3 more; 5 of its 8 listed competitors have raised funding.
Company details
Leal is established as a customer lifecycle marketing platform tailored for retail businesses. It is designed to optimize customer engagement through advanced AI-driven solutions. Key functionalities include centralizing customer data, automating personalized campaigns, enhancing loyalty programs, and measuring customer feedback via NPS. The platform supports retail sectors in Latin America by increasing repurchase rates, average ticket sizes, and overall customer lifetime value. Integration with POS systems and multiple data sources is facilitated to provide actionable insights and improve marketing efficiency.
- Total Equity Funding$18M (USD)
in 3 rounds
- Latest Funding Round$5M (USD), Series B
Jan 2024
- InvestorsRakuten
& 6 more
Products & Services of Leal
Leal offers a comprehensive portfolio of products and services, including Leal 360.
Platform for retail to optimize customer lifecycle management.
Funding Insights of Leal
Leal has successfully raised a total of $18M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18M
- Total Rounds 3
- Last Round Series B — $5M
- First Round $3M
(Jun 2019)
- Investors Count 7
All 3 funding rounds of Leal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | $5M | Series B | – | Leap Global Partners, Rakuten | |
| Mar 2022 | $10M | Series A | – | Rakuten Capital, IDC Ventures | – |
| Jun 2019 | $3M | Seed | – | – |
7 investors in total: 7 institutional.
Investors in Leal
Leal has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Rakuten, Leap Global Partners and Morro Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech and offline focused VC firm investing in geographies such as Latin American | – | leapglobalpartners.com | Palo Alto, United States | |
Venture capital investments are provided by Morro Ventures. | – | morroventures.com | San Juan, Puerto Rico | |
Early-stage venture capital fund is focused on Latin American startups. | 2022 | salkantay.vc | Latin America | |
Venture capital firm focused on technology, fintech, e-commerce, mobility platforms, and multiple sectors | – | capital.rakuten.com | Setagaya City, Japan | |
Tech startups are funded by IDC Ventures venture capital firm. | – | idcventures.com | Copenhagen, Denmark | |
Private capital is managed by FCP Innovación for growth ventures. | – | fcp-innovacion.com | Medellín, Colombia | |
Cashback is provided on multi-category products through an app-based platform. | 1997 | rakuten.com | San Francisco, United States |
Investor details for Leal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of Leal
18 people are tracked at Leal (10 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Florence French | Co-Founder | Leadership |
Camilo Martinez | Co Founder & CEO | Leadership |
Diego A. Ávila Rincón | VP Of Sales | Leadership |
Florence Frech | Co-Founder & COO | Leadership |
Camilo Martinez F. | Co-Founder & CEO | Leadership |
Nicolas Perez Reyna | VP, Product | Leadership |
Silvia Parra | Chief Marketing Officer | Leadership |
Cristian Daniel Cruz Muñoz | Director Of Engineering | Leadership |
Duvan Steven Lopez Palacios | Head Of Cloud | Leadership |
Ana Lucía Urrutia | Director Of Customer Success | Leadership |
Yvonne Jiang | Investor | Team |
Juan Camilo Camacho | Senior Project Manager | Team |
María Fernanda Narváez Eraso | Senior Financial Planning | Team |
Yovanny Lopez | Senior Backend Developer | Node.js | Golang | Team |
Blaimir Ospina Cardona | Data Engineer | Team |
Manuela Montoya Marín | Product Manager | Team |
Luis Antonio Pacheco Silva | Analista OPS | Team |
Laura Geraldine Florez Hernández | Customer Success Manager | Team |
Complete people profiles for Leal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Leal
3 dated milestones of Leal across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Leal is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series B, of $5.0M.
Competitors of Leal
Leal has 8 listed competitors in our database, 5 of them funded. They include Ibotta, Comment Sold, Pogo, CashStar and Surkus, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ibotta.com | 2012 | Denver, United States | $97.58M | 988 | Cashback is provided on multi-category product purchases via mobile app. | |
| commentsold.com | 2017 | Huntsville, United States | – | 207 | Live streaming storefronts are enabled by an online SaaS platform. | |
| joinpogo.com | 2020 | New York, United States | $14.8M | – | Pogo is focused on helping users monetize personal data. | |
| cashstar.com | 2007 | Portland, United States | $41M | 159 | Digital gifting and incentives are facilitated by CashStar for retailers. | |
| surkus.com | 2015 | Los Angeles, United States | $18.5M | – | Mobile app platform for event promotion | |
| wafii.co | 2019 | Dubai, United Arab Emirates | – | – | Cashback is offered to customers for purchases at merchant partners. | |
| zap.com.ph | 2012 | Manila, Philippines | $1.4M | – | Cashback loyalty program is operated for partner merchants' customers. | |
| shping.com | 2017 | Melbourne, Australia | – | – | Universal rewards program app for earning coins via receipts and barcode scans. |
Detailed competitors of Leal
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- Full competitor set
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Web traffic of Leal
The website of Leal (leal.co) receives about 111.6K visits a month.
- Monthly visits111.6K
▲ 22.1% vs previous month
Top companies in Loyalty & Engagement Platforms
10 companies that operate in the same segment as Leal (Loyalty & Engagement Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 | |
Cloud-based marketing platform for e-tailers | 2011 | New York, New York, United States | USD 436 M | – | 756 | |
Cloud-based loyalty solutions for restaurants and stores are provided. | 2001 | Newton, Massachusetts, United States | USD 75 M | – | 234 | |
Promotion management and cashback solutions are provided to retailers. | 2016 | Washington, District Of Columbia, United States | USD 250 M | – | 428 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
Online platform to create, run and manage promotional campaigns | 2015 | Berlin, Berlin, Germany | USD 138.4 M | – | 58 |
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Related news about Leal
Complete news archive for Leal
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Frequently Asked Questions about Leal
Leal was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Leal is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.
Camilo Martinez is the current CEO of Leal. They have also founded this company.
Leal is a funded company, having raised a total of $18M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Jun 2019.
Leal is established as a customer lifecycle marketing platform tailored for retail businesses. It is designed to optimize customer engagement through advanced AI-driven solutions. Key functionalities include centralizing customer data, automating personalized campaigns, enhancing loyalty programs, and measuring customer feedback via NPS. The platform supports retail sectors in Latin America by increasing repurchase rates, average ticket sizes, and overall customer lifetime value. Integration with POS systems and multiple data sources is facilitated to provide actionable insights and improve marketing efficiency.
Leal's top competitors include Ibotta, Pogo and Comment Sold.
Leal offers Leal 360.
Leal has 7 investors. Key investors include Rakuten, Leap Global Partners, Morro Ventures, Salkantay, and Rakuten Capital.
Leal operates through Leal Colombia.
The website of Leal receives about 112 thousand visits a month.