About Leal
Leal is a company based in Bogota (Colombia) founded in 2016 by Florence French and Camilo Martinez. It operates as a SaaS (Software-as-a-Service). Leal has raised $18 million across 3 funding rounds from investors including Rakuten, Leap Global Partners and Morro Ventures. Leal offers products and services including Leal 360. Leal operates in a competitive market with competitors including Ibotta, Comment Sold, Pogo, CashStar and Surkus, among others.
- Headquarter Bogota, Colombia
- Founders Florence French, Camilo Martinez
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Sectors
Technology
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Email
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Phone
Locked
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Website
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Social
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- Legal Name Leal Colombia
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$18 M (USD)
in 3 rounds
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Latest Funding Round
$5 M (USD), Series B
Jan 30, 2024
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Investors
Rakuten
& 6 more
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Employee Count
Not available
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Products & Services of Leal
Leal offers a comprehensive portfolio of products and services, including Leal 360.
Platform for retail to optimize customer lifecycle management.
People of Leal
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Funding Insights of Leal
Leal has successfully raised a total of $18M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Leal
Leal has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Rakuten, Leap Global Partners and Morro Ventures.
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Tech and offline focused VC firm investing in geographies such as Latin American
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Venture capital investments are provided by Morro Ventures.
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Early-stage venture capital fund is focused on Latin American startups.
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Investor details for Leal
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Investments & Acquisitions by Leal
Investment portfolio details for Leal
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Financial Statements - Leal
Detailed financials for Leal
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Leal Comparisons
Peer comparison for Leal
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Competitors of Leal
Leal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ibotta, Comment Sold, Pogo, CashStar and Surkus, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Cashback is provided on multi-category product purchases via mobile app.
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Live streaming storefronts are enabled by an online SaaS platform.
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Pogo is focused on helping users monetize personal data.
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Digital gifting and incentives are facilitated by CashStar for retailers.
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Mobile app platform for event promotion
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Detailed competitors of Leal
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Latest news on Leal
Complete news archive for Leal
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Frequently Asked Questions about Leal
Leal was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Leal is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.
Camilo Martinez is the current CEO of Leal. They have also founded this company.
Leal is a funded company, having raised a total of $18M across 3 funding rounds to date.
Leal is established as a customer lifecycle marketing platform tailored for retail businesses. It is designed to optimize customer engagement through advanced AI-driven solutions. Key functionalities include centralizing customer data, automating personalized campaigns, enhancing loyalty programs, and measuring customer feedback via NPS. The platform supports retail sectors in Latin America by increasing repurchase rates, average ticket sizes, and overall customer lifetime value. Integration with POS systems and multiple data sources is facilitated to provide actionable insights and improve marketing efficiency.
Leal's top competitors include Ibotta, Pogo and Comment Sold.
Leal offers Leal 360.
Leal has 7 investors. Key investors include Rakuten, Leap Global Partners, Morro Ventures, Salkantay, and Rakuten Capital.