About Lytics
Lytics is a company based in Portland (United States) founded in 2011 by James McDermott and Aaron Raddon was acquired by Contentstack in January 2025.. Lytics has raised $67.52 million across 9 funding rounds from investors including Contentstack, JMI Management and Comcast Ventures. The company has 68 employees as of December 31, 2018. Lytics operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
- Headquarter Portland, United States
- Employees 68 as on 31 Dec, 2018
- Founders James McDermott, Aaron Raddon
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Sectors
Technology
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$67.52 M (USD)
in 9 rounds
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Latest Funding Round
$35 M (USD), Series C
Feb 21, 2019
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Investors
Contentstack
& 7 more
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Employee Count
68
as on Dec 31, 2018
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Acquired by
Contentstack
(Jan 08, 2025)
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Funding Insights of Lytics
Lytics has successfully raised a total of $67.52M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $35 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series C — $35.0M
- First Round First Round
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2019 | Amount | Series C - Lytics | Valuation | JMI Management | |
| Apr, 2018 | Amount | Series B - Lytics | Valuation | Two Sigma Ventures | |
| Nov, 2014 | Amount | Series A - Lytics | Valuation | Comcast Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Lytics
Lytics has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Contentstack, JMI Management and Comcast Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity firm investing in software companies
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Founded Year | Domain | Location | |
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Comcast Ventures is focused on investing in technology startups.
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Founded Year | Domain | Location | |
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Early-stage investments in tech sectors are managed by the firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Lytics
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Lytics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lytics Comparisons
Competitors of Lytics
Lytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
AI powered digital experience and customer data management platform
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| domain | founded_year | HQ Location |
Customer data is integrated and collected via cloud-based API platform.
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| domain | founded_year | HQ Location |
Cloud based data integration and customer data platform
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| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Lytics
Frequently Asked Questions about Lytics
When was Lytics founded?
Lytics was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is Lytics located?
Lytics is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Who is the current CEO of Lytics?
James McDermott is the current CEO of Lytics. They have also founded this company.
Is Lytics a funded company?
Lytics is a funded company, having raised a total of $67.52M across 9 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Oct 05, 2012.
How many employees does Lytics have?
As of Dec 31, 2018, the latest employee count at Lytics is 68.
What does Lytics do?
Lytics provides customer data management platform for marketers. It enables clients to aggregate fragmented customer data in one place by using AI and machine learning algorithms and gain insights about the customers by customer segmentation and profiling and assigns a behavioral score. The clients can compare user behavior on the website with aggregated data from Google Analytics. It provides a web personalization tool to create content, send personalized messages to the audience, and track statistics on form submission, the number of clicks, or content promotion via a reporting dashboard. Also offers a content affinity engine content for sending relevant content to the users, improve email bounce rates. It could be integrated with other marketing platforms such as Blue Hornet, Adobe Campaigns, AdRoll, AWS, Shopify, Wordpress and others. Notable clients include Atlassian, Nestle, Comcast, and DirectTV.
Who are the top competitors of Lytics?
Lytics's top competitors include Twilio, Capillary Technologies and Segment.
Who are Lytics's investors?
Lytics has 8 investors. Key investors include Contentstack, JMI Management, Comcast Ventures, Two Sigma Ventures, and Rembrandt Partners.
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