About Lytics
Lytics is a company based in Portland (United States) founded in 2011 by James McDermott and Aaron Raddon was acquired by Contentstack in January 2025. Lytics has raised $67.52 million across 9 funding rounds from investors including Contentstack, JMI Management and Comcast Ventures. The company has 68 employees. Lytics operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
- Headquarter Portland, United States
- Employees 68
- Founders James McDermott, Aaron Raddon
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Phone•••• ••••
- Website lytics.com
- Social LinkedIn X Facebook
- Acquired by Contentstack (Jan 2025)
- Total Equity Funding$67.52M (USD)
in 9 rounds
- Latest Funding Round$35M (USD), Series C
Feb 2019
- InvestorsContentstack
& 7 more
- Employee Count68
- Acquired byContentstack
(Jan 2025)
Funding Insights of Lytics
Lytics has successfully raised a total of $67.52M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $35 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $67.52M
- Total Rounds 9
- Last Round Series C — $35M
- Investors Count 7
All 9 funding rounds of Lytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $35M | Series C | – | JMI Management | |
| Apr 2018 | $14M | Series B | – | Two Sigma Ventures | |
| Nov 2014 | $7M | Series A | – | Comcast Ventures | |
| Oct 2014 | $7M | Series A | – | – | |
| Dec 2013 | $2.22M | Seed | – | Rembrandt Partners, Voyager Capital | – |
| Aug 2013 | $2.2M | Seed | – | – | |
| Jul 2013 | $100,000 | Seed | – | – | – |
| Apr 2013 | $100,000 | Debt – Conventional | – | – | – |
| Oct 2012 | – | Seed | – | – |
8 investors in total: 8 institutional.
Investors in Lytics
Lytics has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Contentstack, JMI Management and Comcast Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in software companies | – | jmi.com | Baltimore, United States | |
Comcast Ventures is focused on investing in technology startups. | – | comcastventures.com | San Francisco, United States | |
Early-stage investments in tech sectors are managed by the firm. | – | twosigmaventures.com | New York, United States | |
US focused venture capital firm | – | rembrandtvc.com | Menlo Park, United States | |
Early-stage US tech investments are managed by Voyager Capital. | – | voyagercapital.com | Seattle, United States | |
Early-stage technology companies are funded by this venture capital firm. | – | epicvc.com | Salt Lake City, United States | |
Startup accelerator programs are operated for diverse technologies and sectors. | – | piepdx.com | Portland, United States | |
Digital experience platform offering headless CMS | 2018 | contentstack.com | San Francisco, United States |
Investor details for Lytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lytics
14 people are tracked at Lytics (7 in leadership, 4 in board & advisors, 3 in team); the tracked headcount is 68.
| Name | Role | Group |
|---|---|---|
James McDermott | Co-Founder & CEO | Leadership |
Aaron Raddon | Co-Founder & CTO | Leadership |
Iain Murphy | Managing Director, EMEA | Leadership |
Carol Ward | VP, People | Leadership |
Drew Lanenga | CTO | Leadership |
Eric Sniff | VP, Engineering | Leadership |
Mary Kheedo | VP, Sales | Leadership |
Suken Vakil | Board Member | Board & advisors |
Andrew Cleland | Comcast Ventures | Board & advisors |
Erik Benson | Board Member | Board & advisors |
Brett Queener | Independent | Board & advisors |
Junichi Furukawa | Senior Engineering Manager | Team |
Andrew Roetker | Principal Software Engineer | Team |
Malik Waliyyuddin | Partnership Manager - Google Cloud | Team |
Complete people profiles for Lytics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Lytics
4 dated milestones of Lytics across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Lytics is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $35.0M.
- Exit Acquired by Contentstack.
Competitors of Lytics
Lytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| capillarytech.com | 2008 | Bengaluru, India | $239.1M | – | AI-powered loyalty management software is offered for enterprises. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $283.6M | 450 | Customer data is integrated and collected via cloud-based API platform. | |
| hightouch.com | 2019 | San Francisco, United States | $172.2M | 79 | Cloud based data integration and customer data platform | |
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| treasuredata.com | 2011 | Mountain View, United States | $300.74M | 116 | Cloud-based customer data platform is used for personalized experiences. | |
| getcensus.com | 2018 | San Francisco, United States | $80.3M | – | Cloud based customer data management platform | |
| sitecore.com | 1999 | Sausalito, United States | $1.23B | – | Cloud-based platform enables digital experience management for marketers. | |
| tealium.com | 2008 | San Diego, United States | $277.45M | 353 | Customer data is managed and orchestrated via a specialized platform. |
Detailed competitors of Lytics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lytics
The website of Lytics (lytics.com) receives about 19.9K visits a month and ranks #1,383,805 among all websites worldwide, #3,064 in Online Marketing.
- Monthly visits19.9K
▲ 1.4% vs previous month
- Unique visitors8.1K
per month
- Global rank#1,383,805
among all websites
- Category rank#3,064
Business and Consumer Services · Online Marketing
- Bounce rate37%
- Pages per visit1.7
- Average visit13 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Lytics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cannibals.digital | 100% | 2.8K | #2,338,386 | View details | |
| custify.com | 98% | 70K | #572,054 | View details | |
| tealium.com | 98% | 121.5K | #332,407 | View details | |
| bluewinston.com | 98% | – | #734,125 | View details | |
| abmatic.ai | 98% | – | #2,616,976 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Lytics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Lytics
Complete news archive for Lytics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Lytics
10 companies that operate in the same segment as Lytics (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Lytics
Lytics was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Lytics is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
James McDermott is the current CEO of Lytics. They have also founded this company.
Lytics is a funded company, having raised a total of $67.52M across 9 funding rounds to date.
Lytics has 68 employees.
Lytics provides customer data management platform for marketers. It enables clients to aggregate fragmented customer data in one place by using AI and machine learning algorithms and gain insights about the customers by customer segmentation and profiling and assigns a behavioral score. The clients can compare user behavior on the website with aggregated data from Google Analytics. It provides a web personalization tool to create content, send personalized messages to the audience, and track statistics on form submission, the number of clicks, or content promotion via a reporting dashboard. Also offers a content affinity engine content for sending relevant content to the users, improve email bounce rates. It could be integrated with other marketing platforms such as Blue Hornet, Adobe Campaigns, AdRoll, AWS, Shopify, Wordpress and others. Notable clients include Atlassian, Nestle, Comcast, and DirectTV.
Lytics's top competitors include Twilio, Capillary Technologies and Segment.
Lytics has 8 investors. Key investors include Contentstack, JMI Management, Comcast Ventures, Two Sigma Ventures, and Rembrandt Partners.
Yes. Lytics was acquired by Contentstack in January 2025.