About MadHive
MadHive is a Media & Entertainment company based in New York (United States) founded in 2015 by Adam Helfgott. Blockchain-based DSP solutions are delivered for advertising campaigns. MadHive has raised $307 million across 1 funding round from investors including Honeycomb, Digital Currency Group and Goldman Sachs Asset Management. The company has 463 employees. MadHive has completed 1 acquisition, including Frequence. MadHive was last valued at $1 billion in June 2023. Its chief executive, as recorded, is R Spencer Potts. Its website madhive.com draws about 16 thousand monthly visits. MadHive offers products and services including CTV Advertising Platform, Forecasting Tool, and Activation Controls. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its competitors include The Trade Desk, AppNexus and Beeswax; 3 of its 3 listed competitors have raised funding.
Company details
MadHive was founded in 2015 in New York, United States, focusing on the advertising sector. Blockchain technology is utilized to provide demand-side platform (DSP) solutions tailored for over-the-top (OTT) and TV environments. Audience-driven advertising and data management services are offered, enabling campaign tracking, storage, and reporting. Performance metrics are monitored, and key audiences are identified through first-party data analysis.
- Headquarters New York, United States
- Employees 463
- Founders Adam Helfgott
- Stage Unicorn
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website madhive.com
- Social LinkedIn X Facebook Instagram
Products & Services of MadHive
MadHive offers a comprehensive portfolio of products and services, including CTV Advertising Platform, Forecasting Tool, and Activation Controls.
Platform for precise CTV ad targeting and measurement
Tool for accurate ad campaign forecasting and decision making
Controls for intuitive ad activation and workflow automation
Funding Insights of MadHive
MadHive has successfully raised a total of $307M through 1 strategic funding round. The most recent funding activity was a Series D round of $300 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $307M
- Total Rounds 1
- Last Round Series D — $300M
- First Round $300M
(Jun 2023)
- Investors Count 5
All 1 funding rounds of MadHive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $300M | Series D | $1B | Goldman Sachs Asset Management | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2023 | $1B | •••••••• |
Last known valuation $1B (Jun 2023). 5 investors in total: 5 institutional.
Investors in MadHive
MadHive has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Honeycomb, Digital Currency Group and Goldman Sachs Asset Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed by Modus Capital toward high-growth potential companies. | modus.vc | New York, United States | ||
Early-stage venture capital firm investing in the US and UK | fenbushi.vc | Shanghai, China | ||
Global asset management and investment solutions are provided. | 1989 | gsam.com | London, United Kingdom | |
Sector-agnostic incubator focused on blockchain startups | 2015 | dcg.co | Stamford, United States | |
Honeycomb is recognized for providing observability solutions for distributed services. | 2016 | honeycomb.io | San Francisco, United States |
Investor details for MadHive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of MadHive
66 people are tracked at MadHive (11 in leadership, 55 in team); the tracked headcount is 463.
| Name | Role | Group |
|---|---|---|
Mike Kim | Chief Product Officer | Leadership |
R Spencer Potts | CEO | Leadership |
Adam Helfgott | Founder & Executive Chairman | Leadership |
Leyla Navi | Director, Operations | Leadership |
Elan Ashendorf | VP of Engineering | Leadership |
Spencer Potts | President | Leadership |
Corey Kaplan | Senior Director Of Software Engineering | Leadership |
Aria B. | Vp, Enterprise Success | Leadership |
Kevin Knight | Senior Director, Delivery Operations | Leadership |
Shawn Heneghan | Associate Director - Client Success | Leadership |
Jim Wilson | President / Board Member | Leadership |
Ian Redding | Senior Client Success Manager | Team |
Colleen Havens | Senior Manager, Client Success | Team |
Sandeep Swadia | Advisor | Team |
Dorit Cohen | Senior Client Success Manager | Team |
Ketti Barateli | Front End Engineer | Team |
Guanghao Ding | Engineering Manager, Ads Planning & Forecasting | Team |
Patrick Kim | Senior Software Engineer | Team |
Tyler Baldwin | Frontend Engineer | Team |
Ryan Jones | Senior Engineering Manager | Team |
46 more people are available in the full profile.
Complete people profiles for MadHive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Investments & Acquisitions by MadHive
MadHive has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Frequence.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Location-based advertising campaigns are managed via a programmatic platform. | frequence.com | Mountain View, United States | 2011 | Jun 2024 | •••• |
Complete acquisition details for MadHive
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of MadHive
4 dated milestones of MadHive across 9 years, from founding to its latest funding, stage changes and deals.
- Founded MadHive is founded.
- Funding First funding round of $300.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Frequence.
Competitors of MadHive
MadHive has 3 listed competitors in our database, 3 of them funded. They include The Trade Desk, AppNexus and Beeswax.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. |
Detailed competitors of MadHive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of MadHive
The website of MadHive (madhive.com) receives about 16.1K visits a month.
- Monthly visits16.1K
▼ 3.4% vs previous month
Websites whose visitors overlap most with MadHive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| advanced-television.com | 100% | #354,792 | View details | ||
| gtcr.com | 60% | #685,439 | View details | ||
experian.co.uk | experian.co.uk | 60% | #8,326 | – |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as MadHive (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Madhive
Complete news archive for MadHive
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Frequently Asked Questions about MadHive
MadHive was founded in 2015 and raised its 1st funding round 8 years after it was founded.
MadHive is headquartered in New York, United States. It is registered at New York, New York, United States.
R Spencer Potts is the CEO of MadHive, as recorded in our data.
MadHive is a funded company, having raised a total of $307M across 1 funding round to date. The company's 1st funding round was a Series D of $300M, raised on Jun 2023.
MadHive has 463 employees.
MadHive was founded in 2015 in New York, United States, focusing on the advertising sector. Blockchain technology is utilized to provide demand-side platform (DSP) solutions tailored for over-the-top (OTT) and TV environments. Audience-driven advertising and data management services are offered, enabling campaign tracking, storage, and reporting. Performance metrics are monitored, and key audiences are identified through first-party data analysis.
MadHive's top competitors include The Trade Desk, Beeswax and AppNexus.
MadHive offers CTV Advertising Platform, Forecasting Tool, and Activation Controls.
MadHive has made 1 acquisition, including Frequence.
MadHive has 5 investors. Key investors include Honeycomb, Digital Currency Group, Goldman Sachs Asset Management, Modus Capital, and Fenbushi Capital.
The valuation of MadHive is $1B as of Jun 2023.