About Frequence
Frequence is a Media & Entertainment company based in Mountain View (United States) founded in 2011 by Matthew Robles, and was acquired by MadHive in June 2024. Location-based advertising campaigns are managed via a programmatic platform. The company has 117 employees. Its chief executive, as recorded, is Tom Cheli. Frequence offers products and services including SmartProposal, AdCenter, TradeAI, CampaignHub, and Signals. Its focus areas include Enterprise Applications, AdTech, Analytics and Location. Its legal entity in India is Frequence Software Llp (AAN-1681). Its competitors include GroundTruth, PlaceIQ and Cinarra; 3 of its 3 listed competitors have raised funding.
Company details
Frequence was founded in 2011 and is headquartered in Mountain View, United States. A location-based advertising campaign management platform is provided for brands and agencies. Programmatic ad buying is enabled for audience targeting based on location and multi-segment strategies. Features such as reach and frequency planning, dynamic creative personalization, household data targeting, attribution, programmatic optimization, and mass local campaigns are included. Clientele encompasses companies like Carnival, Dodge, NBC, and Mercedes-Benz.
- Headquarters Mountain View, United States
- Employees 117
- Founders Matthew Robles
- Stage Acquired
- SectorsMedia & Entertainment
- Phone•••• ••••
- Website frequence.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by MadHive (Jun 2024)
- Legal Name Frequence Software Llp
- Date of Incorporation 21 Aug, 2018
- Jurisdiction Pune, Maharashtra, India
Associated legal entities of Frequence
Frequence operates through Frequence Software Llp (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Frequence Software Llp CIN AAN-1681 | Active | 21 Aug 2018 | Pune, Maharashtra | 117 | 2 | View details |
Products & Services of Frequence
Frequence offers a comprehensive portfolio of products and services, including SmartProposal, AdCenter, TradeAI, CampaignHub, and Signals.
Generates sales proposals for advertising based on data.
Manages advertising campaigns and operations efficiently.
Automates trading and data analysis for media sales.
Handles workflow automation for advertising campaigns.
Provides performance reports and insights for campaigns.
Investors in Frequence
Frequence has secured backing from 1 investor. Prominent investors backing the company include MadHive.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Blockchain-based DSP solutions are delivered for advertising campaigns. | 2015 | madhive.com | New York, United States |
Investor details for Frequence
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Verified entity values are shown only after access is granted.
Board of directors of Frequence Software Llp (Frequence)
Frequence Software Llp is the primary company behind Frequence. The board of Frequence Software Llp currently have 2 directors; the longest-serving is Haridev Thotungal Vengateri, appointed in 2018. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Haridev Thotungal Vengateri DIN 00015201 | Designated Partner | 21 Aug 2018 | 8 yrs 2 mo | Frequence Software Llp |
| Michael Joesph Kistler DIN 07228004 | Designated Partner | 15 Jul 2025 | 1 yr 3 mo | Frequence Software Llp |
People of Frequence
25 people are tracked at Frequence (6 in leadership, 19 in team); the tracked headcount is 117.
| Name | Role | Group |
|---|---|---|
Matthew Robles | Co-Founder | Leadership |
Tom Cheli | CEO | Leadership |
Dharmveer Jain | Director Of Engineering | Leadership |
Steve Nagayama | Sr. Director, Ad Operations | Leadership |
Alisha Criss | Director, Ad Operations | Leadership |
Dana Higley | Director Of Sales | Leadership |
Vinay Abnave | Engineering Manager | Team |
Yamini Upreti | Sr. Talent Acquisition Specialist - IT Hiring | Team |
Prabhash Choudhary | Engineering Manager | Team |
Eshita Motiani | Talent Acquisition And People Operations Manager | Team |
Brittany Stephens | Senior Manager, Client Success | Team |
Ganesh N R | Senior Software Engineer | Team |
Rajesh Gurjar | Sr. Technical Project Manager | Team |
Harshad Kalmegh | QA Lead | Team |
Claire Wroblewski | Client Success Manager - Marketing | Team |
Bre Desart | Client Success Manager | Team |
David Ho | Client Success Manager | Team |
Sagar Deshmukh | Delivery Manager | Team |
Bhushan Nalawade | Senior Manager- Automation | Team |
Abbey Jenkins | Client Success Manager | Team |
5 more people are available in the full profile.
Complete people profiles for Frequence
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Frequence
2 dated milestones of Frequence across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Frequence is founded.
- Exit Acquired by MadHive.
Competitors of Frequence
Frequence has 3 listed competitors in our database, 3 of them funded. They include GroundTruth, PlaceIQ and Cinarra.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| groundtruth.com | 2003 | New York, United States | $157.84M | 152 | A location analytics platform for marketing applications is provided. | |
| placeiq.com | 2010 | New York, United States | $52.75M | 67 | Location data is aggregated and analyzed for mobile advertising segmentation. | |
| cinarra.com | 2012 | Cupertino, United States | $24.5M | 15 | Mobile operator data is analyzed for advertising insights. |
Detailed competitors of Frequence
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Web traffic of Frequence
The website of Frequence (frequence.com) receives about 3.7K visits a month.
- Monthly visits3.7K
▼ 14.1% vs previous month
Websites whose visitors overlap most with Frequence. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theresumator.com | theresumator.com | 100% | #1,582,967 | – | |
sheetsresume.com | sheetsresume.com | 99% | #201,329 | – | |
frequense.com | frequense.com | 33% | #710,235 | – |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Frequence (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Frequence
Complete news archive for Frequence
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Frequently Asked Questions about Frequence
Frequence was founded in 2011.
Frequence is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.
Tom Cheli is the CEO of Frequence, as recorded in our data.
Frequence has 117 employees.
Frequence was founded in 2011 and is headquartered in Mountain View, United States. A location-based advertising campaign management platform is provided for brands and agencies. Programmatic ad buying is enabled for audience targeting based on location and multi-segment strategies. Features such as reach and frequency planning, dynamic creative personalization, household data targeting, attribution, programmatic optimization, and mass local campaigns are included. Clientele encompasses companies like Carnival, Dodge, NBC, and Mercedes-Benz.
Frequence's top competitors include GroundTruth, Cinarra and PlaceIQ.
Frequence offers SmartProposal, AdCenter, TradeAI, CampaignHub, and Signals.
Frequence has 1 investor. Key investors include MadHive.
Frequence operates through Frequence Software Llp.
Yes. Frequence was acquired by MadHive in June 2024.
The legal entities of Frequence currently have 2 directors, including Michael Joesph Kistler, Haridev Thotungal Vengateri.