About Matchco
Matchco is a Healthcare company based in Santa Monica (United States) founded in 2013, and was acquired by Shiseido in January 2017. It operates as a custom makeup formulations are created via skin tone analysis technology. The company was acqui-hired. Its focus areas include Retail, Beauty Tech, Ecommerce and Color Cosmetics. Its competitors include Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Matchco was founded in 2013 in Santa Monica, United States, within the beauty sector. Patented technology is utilized for complete skin tone analysis, enabling unique color formulations for individual customers. Products are blended and shipped within 24 hours. Recognition has been received through awards such as the 2016 Total Beauty Award for Breakthrough Makeup Product and the Good Housekeeping Beauty Breakthrough Award.
- Headquarters Santa Monica, United States
- Stage Acquired
- SectorsHealthcare
- Website getmatch.co
- Social LinkedIn X Facebook
- Acquired by Shiseido (Jan 2017)
Funding Insights of Matchco
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Matchco with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | – | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Matchco
Matchco has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Shiseido and Flint Capital Solution.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in multiple sectors | – | flintcapitalsolutions.com | Istanbul, Turkey | |
Skincare, makeup, and suncare products are offered by Shiseido. | 1872 | shiseido.com | Tokyo, Japan |
Investor details for Matchco
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Matchco
3 dated milestones of Matchco across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Matchco is founded.
- Funding First funding round.
- Exit Acquired by Shiseido.
Competitors of Matchco
Matchco has 9 listed competitors in our database, 7 of them funded. They include Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| elfcosmetics.com | 2004 | Oakland, United States | – | 339 | Multi-category color cosmetics are provided by an internet-first brand. | |
| ilmakiage.com | 1972 | New York, United States | $130M | 51 | Makeup products are recommended online based on personal quizzes. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| patmcgrath.com | 2016 | New York, United States | $88M | 1,800 | Manufacturer of beauty care products for women | |
| toofaced.com | 1998 | Orange, United States | $71.38M | 233 | A variety of makeup products is offered by Too Faced. | |
| morphe.com | 2008 | San Francisco, United States | – | 598 | Brand of beauty & personal care products | |
| wanderbeauty.com | 2014 | New York, United States | $8.28M | 16 | Cruelty-free travel makeup and accessories are offered by Wander Beauty. |
Detailed competitors of Matchco
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
10 companies that operate in the same segment as Matchco (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 88.91 M | USD 1.07 B | 3,735 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.92 M | USD 166.71 M | 973 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 969 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Matchco
Matchco was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Matchco is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Matchco was founded in 2013 in Santa Monica, United States, within the beauty sector. Patented technology is utilized for complete skin tone analysis, enabling unique color formulations for individual customers. Products are blended and shipped within 24 hours. Recognition has been received through awards such as the 2016 Total Beauty Award for Breakthrough Makeup Product and the Good Housekeeping Beauty Breakthrough Award.
Matchco's top competitors include Glossier, E.L.F Cosmetics and PAT McGRATH LABS.
Matchco has 2 investors. Key investors include Shiseido, and Flint Capital Solution.
Yes. Matchco was acquired by Shiseido in January 2017.