About MaxPoint
MaxPoint is a company based in Morrisville (United States) founded in 2007 was acquired by Vericast in August 2017.. MaxPoint has raised $22 million across 4 funding rounds from investors including Vericast, Madrona and Trinity Ventures. The company has 375 employees as of December 31, 2016. MaxPoint offers products and services including Display Advertising, Contact Center, and Direct Mail. MaxPoint operates in a competitive market with competitors including Yodle, Zenput, Taboola, Bluecore and SVG Media, among others.
- Headquarter Morrisville, United States
- Employees 375 as on 31 Dec, 2016
- Stage Public
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Sectors
RetailTechnology Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Maxpoint Interactive Inc
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Products & Services of MaxPoint
MaxPoint offers a comprehensive portfolio of products and services, including Display Advertising, Contact Center, and Direct Mail. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Targets consumers with ads for higher return on ad spend.
Delivers inbound and outbound services for customer interactions.
Provides targeted mail inserts for consumer engagement campaigns.
Funding Insights of MaxPoint
MaxPoint has successfully raised a total of $22M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $8.0M
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First Round
First Round
(13 Sep 2010)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2011 | Amount | Series B - MaxPoint | Valuation |
investors |
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| Feb, 2011 | Amount | Series B - MaxPoint | Valuation |
investors |
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| Sep, 2010 | Amount | Series A - MaxPoint | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MaxPoint
MaxPoint has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Vericast, Madrona and Trinity Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond.
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Founded Year | Domain | Location | |
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Venture capital firm investing in early-stage technology and real estate companies.
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Founded Year | Domain | Location | |
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Digital and influencer marketing services are provided worldwide.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MaxPoint
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - MaxPoint
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Maxpoint Comparisons
Competitors of MaxPoint
MaxPoint operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yodle, Zenput, Taboola, Bluecore and SVG Media, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Online marketing service provider to local businesses
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| domain | founded_year | HQ Location |
Zenput is utilized as an operations execution platform for multi-unit operators.
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| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Automated personalized trigger-based emails are delivered for e-commerce behavior.
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| domain | founded_year | HQ Location |
Digital media network
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Maxpoint
Frequently Asked Questions about MaxPoint
When was MaxPoint founded?
MaxPoint was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Where is MaxPoint located?
MaxPoint is headquartered in Morrisville, United States.
Is MaxPoint a funded company?
MaxPoint is a funded company, having raised a total of $22M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Sep 13, 2010.
How many employees does MaxPoint have?
As of Dec 31, 2016, the latest employee count at MaxPoint is 375.
What does MaxPoint do?
MaxPoint was founded in 2007 and is headquartered in Morrisville, United States. Operations focus on the digital advertising sector, where proprietary Digital Zip technology is employed to map households into a grid and generate profiles. Customer intent is predicted through modeling to identify potential purchases, enabling cross-channel digital campaigns targeted at specific buyers.
Who are the top competitors of MaxPoint?
MaxPoint's top competitors include Taboola, Bluecore and Supersonic.
What products or services does MaxPoint offer?
MaxPoint offers Display Advertising, Contact Center, and Direct Mail.
Who are MaxPoint's investors?
MaxPoint has 3 investors. Key investors include Vericast, Madrona, and Trinity Ventures.
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