MaxPoint

Morrisville, United States Founded: 2007 • Age: 19 yrs Acquired By Vericast
Hyperlocal advertising is delivered via Digital Zip household profiling.
Annual revenue - Latest available
Total funding $22.0M 4 rounds
Employees 375 Tracked headcount
Investors 3 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About MaxPoint

MaxPoint is a company based in Morrisville (United States) founded in 2007 was acquired by Vericast in August 2017. MaxPoint has raised $22 million across 4 funding rounds from investors including Vericast, Madrona and Trinity Ventures. The company has 375 employees as of December 31, 2016. MaxPoint offers products and services including Display Advertising, Contact Center, and Direct Mail. MaxPoint operates in a competitive market with competitors including Yodle, Zenput, Taboola, Bluecore and SVG Media, among others.

  • Headquarter Morrisville, United States
  • Employees 375 as on 31 Dec, 2016
  • Stage Public
  • Sectors
    Retail
    Technology Media & Entertainment
  • Phone
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  • Website
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  • Social
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  • Legal Name Maxpoint Interactive Inc
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $22 M (USD)

    in 4 rounds

  • Latest Funding Round
    $8 M (USD), Series B

    Mar 01, 2011

  • Investors
    Vericast

    & 2 more

  • Employee Count
    375

    as on Dec 31, 2016

  • Acquired by
    Vericast

    (Aug 28, 2017)

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Products & Services of MaxPoint

MaxPoint offers a comprehensive portfolio of products and services, including Display Advertising, Contact Center, and Direct Mail.

Product name locked
Category locked
Primary

Targets consumers with ads for higher return on ad spend.

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Delivers inbound and outbound services for customer interactions.

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Provides targeted mail inserts for consumer engagement campaigns.

Funding Insights of MaxPoint

MaxPoint has successfully raised a total of $22M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in MaxPoint

MaxPoint has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Vericast, Madrona and Trinity Ventures.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond.
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Venture capital firm investing in early-stage technology and real estate companies.
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Digital and influencer marketing services are provided worldwide.
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Investments & Acquisitions by MaxPoint

Investments
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Investment portfolio details for MaxPoint

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Financial Statements - MaxPoint

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Detailed financials for MaxPoint

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Maxpoint Comparisons

MaxPoint Primary company
Description
Hyperlocal advertising is delivered via Digital Zip househol...
Location
Morrisville, United States
Founded Year
2007
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
375
As of 2016
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Peer comparison for MaxPoint

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Competitors of MaxPoint

MaxPoint operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yodle, Zenput, Taboola, Bluecore and SVG Media, among others.

Company Name Domain Founded year HQ Location Description
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Online marketing service provider to local businesses
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Zenput is utilized as an operations execution platform for multi-unit operators.
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Ad network platform is utilized for content recommendations and monetization.
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Automated personalized trigger-based emails are delivered for e-commerce behavior.
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Digital media network
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Game publishing solutions are provided by Supersonic for developers.
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Detailed competitors of MaxPoint

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Latest news on Maxpoint

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Frequently Asked Questions about MaxPoint

MaxPoint was founded in 2007 and raised its 1st funding round 3 years after it was founded.

MaxPoint is headquartered in Morrisville, United States.

MaxPoint is a funded company, having raised a total of $22M across 4 funding rounds to date.

As of Dec 31, 2016, the latest employee count at MaxPoint is 375.

MaxPoint was founded in 2007 and is headquartered in Morrisville, United States. Operations focus on the digital advertising sector, where proprietary Digital Zip technology is employed to map households into a grid and generate profiles. Customer intent is predicted through modeling to identify potential purchases, enabling cross-channel digital campaigns targeted at specific buyers.

MaxPoint's top competitors include Taboola, Bluecore and Supersonic.

MaxPoint offers Display Advertising, Contact Center, and Direct Mail.

MaxPoint has 3 investors. Key investors include Vericast, Madrona, and Trinity Ventures.

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