About MISSION
MISSION is a Retail company based in New York (United States) founded in 2008 by Jim Van Eerden and Chris Valletta. Cooling apparel and gear are provided for active lifestyles. It operates on a Direct-to-Consumer (D2C) model in Retail and Media & Entertainment sectors. MISSION has raised $35 million across 3 funding rounds from investors including Siena Lending Group, Allstar Innovations and Topspin Consumer Partners. The company has 2 employees. Its website mission.com draws about 22 thousand monthly visits. MISSION offers products and services including Cooling Apparel, Cooling Towels, and Headwear. Its focus areas include Consumer Goods, Apparel and Performance Apparel. Its legal entity is MISSION PRODUCT HOLDINGS, INC. Its competitors include Vuori, Nobull and Fabletics; 2 of its 3 listed competitors have raised funding.
Company details
Cooling apparel and accessories are developed by MISSION for active individuals. Solutions are offered for various activities including running, sports, workwear, and outdoor adventures. Science-backed technology is utilized to enhance comfort and performance. Products such as shirts, towels, and headwear are designed with cooling fabrics and UPF sun protection. The focus is placed on supporting everyday adventures and specific sports like golf and pickleball.
- Headquarters New York, United States
- Employees 2
- Founders Jim Van Eerden, Chris Valletta
- SectorsRetailMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website mission.com
- Social LinkedIn X Facebook Instagram
- Legal Name Mission Product Holdings, Inc.
- Total Equity Funding$35M (USD)
in 3 rounds
- InvestorsSiena Lending Group
& 6 more
- Employee Count2
Products & Services of MISSION
MISSION offers a comprehensive portfolio of products and services, including Cooling Apparel, Cooling Towels, and Headwear.
Cooling technology is integrated into various apparel items.
Towels designed to cool for up to hours.
Cooling hats and visors are offered for protection.
Funding Insights of MISSION
MISSION has successfully raised a total of $35M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35M
- Total Rounds 3
- First Round $35M
(Feb 2015)
- Investors Count 7
All 3 funding rounds of MISSION with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | Series A | – | Topspin Consumer Partners, DCF Capital Partners | – | |
| Jan 2018 | $10M | Debt – Conventional | – | – | |
| Feb 2015 | $35M | Series A | – | VO2 Partners, Fremont Group |
7 investors in total: 7 institutional.
Investors in MISSION
MISSION has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Siena Lending Group, Allstar Innovations and Topspin Consumer Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Topspin Consumer Partners is engaged in private equity investments focused on consumer brands. | topspincp.com | Mamaroneck, USA | ||
Direct lending is provided to small and mid-market companies. | 2012 | sienalending.com | Stamford, United States | |
Investment optimization services are provided for VC and PE investors. | 2011 | vo2partners.com | New York, United States | |
Fremont Group is engaged in private investment management services. | 1980 | fremontgroup.com | San Francisco, United States | |
Venture capital investments are facilitated by Breakaway in Massachusetts. | breakaway.com | Boston, United States | ||
DCF Capital Partners is engaged in providing financial advisory services. | 2016 | dcfcapitalpartners.com | Toronto, Canada | |
Provider of innovative solutions and turnkey solutions for bringing new products to market | 1999 | allstarmg.com | Hawthorne, United States |
Investor details for MISSION
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of MISSION
13 people are tracked at MISSION (8 in leadership, 5 in team); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Jim Van Eerden | Co-Founder | Leadership |
Chris Valletta | Co-Founder | Leadership |
Mark French | Founder-Inventor, Court Grip™ / Founding Partner, MISSION™ | Leadership |
Thomas Lambert | Senior Director, Product Development | Leadership |
Lisa Lehan | COO | Leadership |
Brenden Sparnroft | Senior Director Of Operations | Leadership |
Caleigh Mucci | Senior Director, Sourcing | Leadership |
Alisa Bouthiller | Head Of Marketing | Leadership |
Paul Jansson, MBA | Controller | Team |
Amanda McTague | Merchandise Planning Manager | Team |
Julia Kinsey | Sourcing Coordinator | Team |
Rob Curran | Wholesale Sales | Team |
Carol Luscz, MBA | Corporate Controller | Team |
Complete people profiles for MISSION
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of MISSION
3 dated milestones of MISSION across 14 years, from founding to its latest funding, stage changes and deals.
- Founded MISSION is founded.
- Funding First funding round of $35.0M.
- Funding Latest funding round, Series A,.
Competitors of MISSION
MISSION has 3 listed competitors in our database, 2 of them funded. They include Vuori, Nobull and Fabletics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| fabletics.com | 2010 | Los Angeles, United States | 1,966 | Internet-first sportswear apparel is provided for men and women. |
Detailed competitors of MISSION
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of MISSION
The website of MISSION (mission.com) receives about 21.8K visits a month.
- Monthly visits21.8K
▲ 8.1% vs previous month
Websites whose visitors overlap most with MISSION. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
connerhats.com | connerhats.com | 100% | #418,170 | – | |
| fabletics.com | 95% | 10.2M | #3,615 | View details | |
| underarmour.com | 94% | 9.5M | #3,059 | View details | |
| missionworkshop.com | 94% | 99.6K | #319,213 | View details | |
koloa.com | koloa.com | 79% | #1,677,096 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for MISSION
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as MISSION (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Mission
Complete news archive for MISSION
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- Brand-specific news history
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Frequently Asked Questions about MISSION
MISSION was founded in 2008 and raised its 1st funding round 7 years after it was founded.
MISSION is headquartered in New York, United States. It is registered at New York, New York, United States.
MISSION is a funded company, having raised a total of $35M across 3 funding rounds to date. The company's 1st funding round was a Series A of $35M, raised on Feb 2015.
MISSION has 2 employees.
Cooling apparel and accessories are developed by MISSION for active individuals. Solutions are offered for various activities including running, sports, workwear, and outdoor adventures. Science-backed technology is utilized to enhance comfort and performance. Products such as shirts, towels, and headwear are designed with cooling fabrics and UPF sun protection. The focus is placed on supporting everyday adventures and specific sports like golf and pickleball.
MISSION offers Cooling Apparel, Cooling Towels, and Headwear.
MISSION has 7 investors. Key investors include Siena Lending Group, Allstar Innovations, Topspin Consumer Partners, DCF Capital Partners, and VO2 Partners.
MISSION operates through Mission Product Holdings, Inc..