About Mixpo
Mixpo is a company based in Seattle (United States) founded in 2006 was acquired by Netsertive in August 2017.. Mixpo has raised $14.94 million across 4 funding rounds from investors including Netsertive, Madrona and Yaletown. Mixpo has completed 1 acquisition, including ShopIgniter. Mixpo offers products and services including Paid Search, Display Advertising, MLX Platform, SEO Services, and Organic Social. Mixpo operates in a competitive market with competitors including Criteo, NextRoll, Unified, RhythmOne and Mediaocean, among others.
- Headquarter Seattle, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$14.94 M (USD)
in 4 rounds
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Latest Funding Round
$2.03 M (USD), Series B
Jun 30, 2016
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Investors
Netsertive
& 4 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Netsertive
(Aug 15, 2017)
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Products & Services of Mixpo
Mixpo offers a comprehensive portfolio of products and services, including Paid Search, Display Advertising, MLX Platform, SEO Services, and Organic Social. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages targeted search campaigns for business growth.
Handles visual ads across digital platforms.
Automates localized campaigns for multi-location brands.
Improves organic search visibility for businesses.
Manages social media strategies for engagement.
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Funding Insights of Mixpo
Mixpo has successfully raised a total of $14.94M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $2.03 million completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $2.0M
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First Round
First Round
(16 May 2006)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2016 | Amount | Series B - Mixpo | Valuation |
investors |
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| Jun, 2009 | Amount | Series B - Mixpo | Valuation |
investors |
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| Feb, 2009 | Amount | Series B - Mixpo | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mixpo
Mixpo has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Netsertive, Madrona and Yaletown. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond.
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Founded Year | Domain | Location | |
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Technology investments are made to drive transformative industry growth.
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Founded Year | Domain | Location | |
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Stage-agnostic sector-agnostic VC firm investing in Canada and the US
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mixpo
Mixpo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ShopIgniter. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Social performance marketing platform is utilized for consumer conversion.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Mixpo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mixpo Comparisons
Competitors of Mixpo
Mixpo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, NextRoll, Unified, RhythmOne and Mediaocean, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-driven ad campaigns are managed for personalization and optimization.
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| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
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| domain | founded_year | HQ Location |
Social media advertising services are delivered across digital platforms.
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| domain | founded_year | HQ Location |
Audiences are connected to brands via cross-screen video advertising.
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| domain | founded_year | HQ Location |
Advertising software and integration services are provided for enterprises.
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| domain | founded_year | HQ Location |
Targeted ad placements are provided via an advertising network.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Mixpo
When was Mixpo founded?
Mixpo was founded in 2006.
Where is Mixpo located?
Mixpo is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Is Mixpo a funded company?
Mixpo is a funded company, having raised a total of $14.94M across 4 funding rounds to date. The company's 1st funding round was a Series B of $4M, raised on May 16, 2006.
What does Mixpo do?
Mixpo was established in 2006 in Seattle, United States, as an advertising technology company. A platform is provided for media companies and agencies to construct, distribute, and evaluate social, display, and video ad campaigns. Cross-screen functions and big data analytics are included, covering ad verification and performance metrics by DMA, audience, and mobile device. TV advertisements are converted into mStream video formats through the system.
Who are the top competitors of Mixpo?
Mixpo's top competitors include Criteo, NextRoll and Mediaocean.
What products or services does Mixpo offer?
Mixpo offers Paid Search, Display Advertising, MLX Platform, SEO Services, and Organic Social.
How many acquisitions has Mixpo made?
Mixpo has made 1 acquisition, including ShopIgniter.
Who are Mixpo's investors?
Mixpo has 5 investors. Key investors include Netsertive, Madrona, Yaletown, GrowthWorks Capital, and SB Tech Ventures.
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