About Mixpo
Mixpo is a Media & Entertainment company based in Seattle (United States) founded in 2006, and was acquired by Netsertive in August 2017. Social, display, and video advertising platform. Mixpo has raised $14.94 million across 4 funding rounds from investors including Netsertive, Madrona and Yaletown. Mixpo has completed 1 acquisition, including ShopIgniter. The company was acqui-hired. Mixpo offers products and services including Paid Search, Display Advertising, MLX Platform, SEO Services, and Organic Social. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel. Its competitors include NextRoll, Unified and RhythmOne; 3 of its 3 listed competitors have raised funding.
Company details
Mixpo was established in 2006 in Seattle, United States, as an advertising technology company. A platform is provided for media companies and agencies to construct, distribute, and evaluate social, display, and video ad campaigns. Cross-screen functions and big data analytics are included, covering ad verification and performance metrics by DMA, audience, and mobile device. TV advertisements are converted into mStream video formats through the system.
- Total Equity Funding$14.94M (USD)
in 4 rounds
- Latest Funding Round$2.03M (USD), Series B
Jun 2016
- InvestorsNetsertive
& 4 more
- Investments & Acquisitions
- Acquired byNetsertive
(Aug 2017)
Products & Services of Mixpo
Mixpo offers a comprehensive portfolio of products and services, including Paid Search, Display Advertising, MLX Platform, SEO Services, and Organic Social.
Manages targeted search campaigns for business growth.
Handles visual ads across digital platforms.
Automates localized campaigns for multi-location brands.
Improves organic search visibility for businesses.
Manages social media strategies for engagement.
Apps and channels of Mixpo
its YouTube channel Netsertive has 411 subscribers and 30 videos.
Videos from Mixpo
The most watched videos on Mixpo's YouTube channel, Netsertive (411 subscribers). Click a video to play it here.
More on Netsertive.
Funding Insights of Mixpo
Mixpo has successfully raised a total of $14.94M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $2.03 million completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.94M
- Total Rounds 4
- Last Round Series B — $2.03M
- First Round $6.5M
(May 2006)
- Investors Count 4
All 4 funding rounds of Mixpo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2016 | $2.03M | Series B | – | – | – |
| Jun 2009 | $2.42M | Series B | – | – | – |
| Feb 2009 | $4M | Series B | – | – | |
| May 2006 | $6.5M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in Mixpo
Mixpo has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Netsertive, Madrona and Yaletown.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | madrona.com | |||
Technology investments are made to drive transformative industry growth. | yaletown.com | Vancouver, Canada | ||
Stage-agnostic sector-agnostic VC firm investing in Canada and the US | growthworks.ca | Vancouver, Canada | ||
| sbtechventures.com | ||||
A cloud-based digital marketing platform for SMBs is offered. | 2009 | netsertive.com | Morrisville, United States |
Investor details for Mixpo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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- Co-investor network
Verified entity values are shown only after access is granted.
People of Mixpo
37 people are tracked at Mixpo (10 in leadership, 27 in team).
| Name | Role | Group |
|---|---|---|
Bryanna Kluetz | Director, Strategic Partnerships | Leadership |
Michelle Aulizia | Sr. Director of Sales | Leadership |
Carter Davis | Sr. Director, Automotive | Leadership |
Meaghann Nilsen | VP of Customer Experience | Leadership |
Brendan Morrissey | CEO & Co-founder | Leadership |
Herb Brittner | VP Of Engineering | Leadership |
Erin Martin | VP Of Sales And Marketing | Leadership |
Lenny Lackey | Sr. Director, Client Performance | Leadership |
Katie R. | Sr. Director, Creative Studio | Leadership |
Nick Sharpe | Director Of Brand Partnerships | Leadership |
Wilkes Strain | Inside Sales Representative | Team |
Kristine Radtke | Project Manager | Team |
Garrett S. | Digital Marketing Specialist | Team |
Jordan Hale | Senior Performance Success Specialist | Team |
Hannah Janezich | Manager, Visual Design | Team |
Laura Matson | Enterprise Customer Experience Manager | Team |
Kelly Mattice | Regional Sales Manager ★ Client Management ★ Business Development ★ Digital Marketing ★ Google | Team |
John Lewis | Graphic Design Manager | Team |
Travis Whitley | Principal Software Engineer | Team |
Thor Silva | Associate Program Strategist | Team |
17 more people are available in the full profile.
Complete people profiles for Mixpo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Investments & Acquisitions by Mixpo
Mixpo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ShopIgniter.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social performance marketing platform is utilized for consumer conversion. | shopigniter.com | Portland, United States | 2009 | Sep 2014 | •••• |
Complete acquisition details for Mixpo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
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Timeline of Mixpo
5 dated milestones of Mixpo across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Mixpo is founded.
- Funding First funding round of $6.5M.
- Acquisition Acquires ShopIgniter.
- Funding Latest funding round, Series B, of $2.0M.
- Exit Acquired by Netsertive.
Competitors of Mixpo
Mixpo has 3 listed competitors in our database, 3 of them funded. They include NextRoll, Unified and RhythmOne.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses | |
| unified.com | 2011 | New York, United States | $55.6M | 115 | Social media advertising services are delivered across digital platforms. | |
| rhythmone.com | 2004 | San Francisco, United States | $41.93M | 517 | Audiences are connected to brands via cross-screen video advertising. |
Detailed competitors of Mixpo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Mixpo
Websites that share an audience with Mixpo (mixpo.com).
Websites whose visitors overlap most with Mixpo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jivox.com | 100% | 35.8K | #497,334 | View details | |
| spotrunner.com | 93% | View details | |||
| yume.com | 91% | View details | |||
| innovid.com | 83% | 7.9M | #8,685 | View details | |
reversoweb.com | reversoweb.com | 45% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Mixpo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Mixpo (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Mixpo
Complete news archive for Mixpo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about Mixpo
Mixpo was founded in 2006.
Mixpo is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Mixpo is a funded company, having raised a total of $14.94M across 4 funding rounds to date. The company's 1st funding round was a Series A of $6.5M, raised on May 2006.
Mixpo was established in 2006 in Seattle, United States, as an advertising technology company. A platform is provided for media companies and agencies to construct, distribute, and evaluate social, display, and video ad campaigns. Cross-screen functions and big data analytics are included, covering ad verification and performance metrics by DMA, audience, and mobile device. TV advertisements are converted into mStream video formats through the system.
Mixpo offers Paid Search, Display Advertising, MLX Platform, SEO Services, and Organic Social.
Mixpo has made 1 acquisition, including ShopIgniter.
Mixpo has 5 investors. Key investors include Netsertive, Madrona, Yaletown, GrowthWorks Capital, and SB Tech Ventures.
Yes. Mixpo was acquired by Netsertive in August 2017.