About Mulberry
Mulberry is a company based in New York (United States) founded in 2018 by Ali Chaudry, Lee Johnson, and Chinedu Eleanya. It operates as a Subscription Services, and API-as-a-Product. Mulberry has raised $38.88 million across 5 funding rounds from investors including Ally, CreditEase and Foundation Capital. The company has 72 employees as of December 31, 2022. Mulberry offers products and services including Mulberry Product Protection and Mulberry Unlimited. Mulberry operates in a competitive market with competitors including Extend and Clyde, among others.
- Headquarter New York, United States
- Employees 72 as on 31 Dec, 2022
- Founders Ali Chaudry, Lee Johnson, Chinedu Eleanya
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Sectors
RetailFinancial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Mulberry Technology Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$38.88 M (USD)
in 5 rounds
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Latest Funding Round
$4 M (USD), Series B
Jul 06, 2022
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Investors
Ally
& 8 more
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Employee Count
72
as on Dec 31, 2022
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Products & Services of Mulberry
Mulberry offers a comprehensive portfolio of products and services, including Mulberry Product Protection and Mulberry Unlimited. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Protection plans are offered for accidental damages coverage.
Subscription covers all purchases with monthly protection plans.
Unlock access to complete
Funding Insights of Mulberry
Mulberry has successfully raised a total of $38.88M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $4 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $4.0M
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First Round
First Round
(28 Jun 2018)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2022 | Amount | Series B - Mulberry | Valuation |
investors |
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| Oct, 2021 | Amount | Series B - Mulberry | Valuation | Commerce Ventures | |
| Mar, 2020 | Amount | Series A - Mulberry | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mulberry
Mulberry has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Ally, CreditEase and Foundation Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment in retail and financial services technologies.
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Founded Year | Domain | Location | |
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Investments are managed by Quiet Capital in New York.
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Founded Year | Domain | Location | |
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Venture capital firm focused on tech sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mulberry
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mulberry
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mulberry Comparisons
Competitors of Mulberry
Mulberry operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Extend and Clyde, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Extend is recognized for providing AI-driven post-purchase solutions.
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| domain | founded_year | HQ Location |
Warranty management solutions are provided for insurance businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mulberry
Frequently Asked Questions about Mulberry
When was Mulberry founded?
Mulberry was founded in 2018.
Where is Mulberry located?
Mulberry is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Mulberry?
Chinedu Eleanya is the current CEO of Mulberry. They have also founded this company.
Is Mulberry a funded company?
Mulberry is a funded company, having raised a total of $38.88M across 5 funding rounds to date. The company's 1st funding round was a Series A of $10.13M, raised on Jun 28, 2018.
How many employees does Mulberry have?
As of Dec 31, 2022, the latest employee count at Mulberry is 72.
What does Mulberry do?
Mulberry is focused on delivering product protection plans to safeguard customer purchases from accidental damages and losses. Solutions are integrated with major e-commerce platforms like Shopify and Salesforce Commerce Cloud. Customized protection programs are designed for businesses to enhance customer loyalty and drive conversions. Coverage is extended across various product categories with innovative AI-powered claims processing and full funnel advertising widgets. Services are offered through subscription models and post-purchase upsell options.
What products or services does Mulberry offer?
Mulberry offers Mulberry Product Protection and Mulberry Unlimited.
Who are Mulberry's investors?
Mulberry has 9 investors. Key investors include Ally, CreditEase, Foundation Capital, Commerce Ventures, and Hudson Structured Capital Management.
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