About Mulberry
Mulberry is a Retail company based in New York (United States) founded in 2018 by Ali Chaudry, Lee Johnson, and Chinedu Eleanya. Warranty management solutions and insurance are provided for e-commerce businesses. It operates on a Subscription Services and API-as-a-Product model in Retail and Financial Services sectors. Mulberry has raised $38.88 million across 5 funding rounds from investors including Ally, CreditEase and Foundation Capital. The company has 72 employees. Its chief executive, as recorded, is Chinedu Eleanya. Its website getmulberry.com draws about 58 thousand monthly visits. Mulberry offers products and services including Mulberry Product Protection and Mulberry Unlimited. Its focus areas include Technology, E-commerce Solutions and Product Protection Services. Its legal entity is MULBERRY TECHNOLOGY INC. Its competitors include Extend and Clyde; 2 of its 2 listed competitors have raised funding.
Company details
Mulberry is focused on delivering product protection plans to safeguard customer purchases from accidental damages and losses. Solutions are integrated with major e-commerce platforms like Shopify and Salesforce Commerce Cloud. Customized protection programs are designed for businesses to enhance customer loyalty and drive conversions. Coverage is extended across various product categories with innovative AI-powered claims processing and full funnel advertising widgets. Services are offered through subscription models and post-purchase upsell options.
- Headquarters New York, United States
- Employees 72
- Founders Ali Chaudry, Lee Johnson, Chinedu Eleanya
- SectorsRetailFinancial Services
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website getmulberry.com
- Social LinkedIn X Facebook Instagram
- Legal Name Mulberry Technology Inc.
- Total Equity Funding$38.88M (USD)
in 5 rounds
- Latest Funding Round$4M (USD), Series B
Jul 2022
- InvestorsAlly
& 8 more
- Employee Count72
Products & Services of Mulberry
Mulberry offers a comprehensive portfolio of products and services, including Mulberry Product Protection and Mulberry Unlimited.
Protection plans are offered for accidental damages coverage.
Subscription covers all purchases with monthly protection plans.
Funding Insights of Mulberry
Mulberry has successfully raised a total of $38.88M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $4 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $38.88M
- Total Rounds 5
- Last Round Series B — $4M
- First Round $2.75M
(Jun 2018)
- Investors Count 9
All 5 funding rounds of Mulberry with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $4M | Series B | – | – | – |
| Oct 2021 | $22M | Series B | – | Commerce Ventures | |
| Mar 2020 | $10.13M | Series A | – | – | – |
| Mar 2020 | Debt – Conventional | – | – | – | |
| Jun 2018 | $2.75M | Seed | – | Quiet Capital |
9 investors in total: 8 institutional and 1 angel.
Investors in Mulberry
Mulberry has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Ally, CreditEase and Foundation Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in retail and financial services technologies. | commerce.vc | |||
Investments are managed by Quiet Capital in New York. | quiet.com | New York, United States | ||
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors | 1995 | foundationcapital.com | Palo Alto, United States | |
Startups are accelerated in fintech, SaaS, climate, and various sectors. | eranyc.com | New York, United States | ||
Hudson Structured Capital Management is engaged in investment across insurance and transportation sectors. | 2009 | hudsonstructured.com | Stamford, United States | |
Banking, auto finance, investment, and insurance services are provided. | 1919 | ally.com | Detroit, United States | |
Financial services in wealth management and microcredit loans are offered. | 2006 | creditease.cn | Beijing, China | |
SH Sam Hinkie | unknown_6a249b0dd3174efcb |
Investor details for Mulberry
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Mulberry
8 people are tracked at Mulberry (6 in leadership, 2 in team); the tracked headcount is 72.
| Name | Role | Group |
|---|---|---|
Ali Chaudry | Co-Founder & CTO | Leadership |
Lee Johnson | Co-Founder | Leadership |
Chinedu Eleanya | Co-Founder & CEO | Leadership |
Ryan Hayes | Vice President of Partnerships | Leadership |
Thang Truong | Chief Product Officer | Leadership |
William Diones | CUO & Head, Assurance | Leadership |
Jack Kearney | Principal Software Engineer | Team |
Allison Restrepo | Accounting Consultant | Team |
Complete people profiles for Mulberry
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Mulberry
3 dated milestones of Mulberry across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Mulberry is founded.
- Funding First funding round of $2.8M.
- Funding Latest funding round, Series B, of $4.0M.
Competitors of Mulberry
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| extend.com | 2019 | San Francisco, United States | $386.28M | Extend is recognized for providing AI-driven post-purchase solutions. | ||
| joinclyde.com | 2017 | New York, United States | $58M | Warranty management solutions are provided for insurance businesses. |
Detailed competitors of Mulberry
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Mulberry
The website of Mulberry (getmulberry.com) receives about 57.8K visits a month and ranks #643,875 among all websites worldwide, #5,122 in Business Services.
- Monthly visits57.8K
▲ 39.7% vs previous month
- Unique visitors21.8K
per month
- Global rank#643,875
among all websites
- Category rank#5,122
Business and Consumer Services · Business Services
- Bounce rate41%
- Pages per visit3.0
- Average visit22 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Mulberry. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ecocart.io | 100% | 19.7K | #1,144,100 | View details | |
| newswire.com | 99% | 210.5K | #242,434 | View details | |
gaar.com | gaar.com | 59% | #1,166,870 | – | |
| hawkemedia.com | 59% | #1,070,649 | View details | ||
factmr.com | factmr.com | 59% | #504,413 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Mulberry
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as Mulberry (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
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Related news about Mulberry
Complete news archive for Mulberry
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Frequently Asked Questions about Mulberry
Mulberry was founded in 2018.
Mulberry is headquartered in New York, United States. It is registered at New York, New York, United States.
Chinedu Eleanya is the CEO of Mulberry, as recorded in our data. They have also founded this company.
Mulberry is a funded company, having raised a total of $38.88M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.75M, raised on Jun 2018.
Mulberry has 72 employees.
Mulberry is focused on delivering product protection plans to safeguard customer purchases from accidental damages and losses. Solutions are integrated with major e-commerce platforms like Shopify and Salesforce Commerce Cloud. Customized protection programs are designed for businesses to enhance customer loyalty and drive conversions. Coverage is extended across various product categories with innovative AI-powered claims processing and full funnel advertising widgets. Services are offered through subscription models and post-purchase upsell options.
Mulberry offers Mulberry Product Protection and Mulberry Unlimited.
Mulberry has 9 investors. Key investors include Ally, CreditEase, Foundation Capital, Commerce Ventures, and Hudson Structured Capital Management.
Mulberry operates through Mulberry Technology Inc..