About MyAlerts
MyAlerts is a Technology company based in Minneapolis (United States) founded in 2012, and was acquired by Think3 in June 2018. Customer intent is identified to personalize e-commerce user experiences. It operates in the Technology and Retail sectors. MyAlerts has raised $10 million across 6 funding rounds from investors including Think3, Chicago Ventures and Origin Ventures. The company was acqui-hired. Its focus areas include E-Commerce Enablers, Marketing, Personalized and Enterprise Applications. Its competitors include Klaviyo, Bluecore and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
MyAlerts was founded in 2012 in Minneapolis, United States, within the e-commerce sector. A platform is provided for generating customer intelligence and personalizing web experiences for users. Intent data from a Chrome extension is utilized by sites to detect triggers and adjust engagement elements, including product displays, offers, email marketing, and price changes. Supported platforms encompass BigCommerce, Shopify, Magento, and others, with clients such as Macys and Crocs.
- Headquarters Minneapolis, United States
- Stage Acquired
- SectorsTechnologyRetail
- Website myalerts.com
- Social LinkedIn X
- Acquired by Think3 (Jun 2018)
Funding Insights of MyAlerts
MyAlerts has successfully raised a total of $10M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $1 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 6
- Last Round Series A — $1M
- First Round $1M
(Jun 2013)
- Investors Count 8
All 6 funding rounds of MyAlerts with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $1M | Series A | – | – | – |
| Aug 2015 | $5M | Series A | – | Origin Ventures, Grotech Ventures | |
| Apr 2014 | $3M | Seed | – | – | |
| Jan 2014 | $1.19M | Debt – Conventional | – | – | – |
| Jan 2014 | $3M | Debt – Conventional | – | – | |
| Jun 2013 | $1M | Seed | – | – | – |
9 investors in total: 9 institutional.
Investors in MyAlerts
MyAlerts has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Think3, Chicago Ventures and Origin Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in seed stage tech companies in the US | chicagoventures.com | Chicago, United States | ||
VC firm investing in the US | originventures.com | Chicago, United States | ||
Early-stage US tech startups are invested in by Grotech Ventures. | grotech.com | Arlington, United States | ||
Angel investment and business incubation services are provided. | wisinvpartners.com | Madison, United States | ||
| newcapitalfund.com | ||||
Investment in lower middle market businesses is facilitated. | confluencecp.com | Denver, United States | ||
Tech Focused Micro VC firm investing in the US | matchstickventures.com | Minneapolis, United States | ||
| newcapitalfunds.com | ||||
Private equity fund focused on SaaS startups | 1979 | think3.com | Austin, United States |
Investor details for MyAlerts
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of MyAlerts
4 dated milestones of MyAlerts across 6 years, from founding to its latest funding, stage changes and deals.
- Founded MyAlerts is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $1.0M.
- Exit Acquired by Think3.
Competitors of MyAlerts
MyAlerts has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Bluecore and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| bluecore.com | 2013 | New York, United States | $263.22M | 284 | Automated personalized trigger-based emails are delivered for e-commerce behavior. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of MyAlerts
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as MyAlerts (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Myalerts
Complete news archive for MyAlerts
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Frequently Asked Questions about MyAlerts
MyAlerts was founded in 2012 and raised its 1st funding round 1 year after it was founded.
MyAlerts is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
MyAlerts is a funded company, having raised a total of $10M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jun 2013.
MyAlerts was founded in 2012 in Minneapolis, United States, within the e-commerce sector. A platform is provided for generating customer intelligence and personalizing web experiences for users. Intent data from a Chrome extension is utilized by sites to detect triggers and adjust engagement elements, including product displays, offers, email marketing, and price changes. Supported platforms encompass BigCommerce, Shopify, Magento, and others, with clients such as Macys and Crocs.
MyAlerts has 9 investors. Key investors include Think3, Chicago Ventures, Origin Ventures, Grotech Ventures, and Wisconsin Investment Partners.
Yes. MyAlerts was acquired by Think3 in June 2018.