About Nogin
Nogin is a company based in Tustin (United States) founded in 2010 by Jan- Christopher Nugent.. Nogin has raised $11.46 million across 6 funding rounds from investors including Horizon Tech Finance and Iron Gate Capital. The company has 213 employees as of December 31, 2022. Nogin has completed 1 acquisition, including ModCloth. Nogin offers products and services including Intelligent Commerce, B2B Commerce, and Nogin Edge Delivery. Nogin operates in a competitive market with competitors including Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yotpo, among others.
- Headquarter Tustin, United States
- Employees 213 as on 31 Dec, 2022
- Founders Jan- Christopher Nugent
- Stage Public
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Sectors
TechnologyRetail
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Email
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Phone
*********
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Website
*********
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Social
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Annual Revenue
$94.47 M-7as on Dec 31, 2022
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Net Profit
$-52.73 M-81017as on Dec 31, 2022
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EBITDA
$-39.28 M-582as on Dec 31, 2022
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Total Equity Funding
$11.46 M (USD)
in 6 rounds
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Latest Funding Round
$15 M (USD), Debt – Venture
Aug 22, 2021
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Investors
Horizon Tech Finance
& 1 more
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Employee Count
213
as on Dec 31, 2022
- Investments & Acquisitions
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Products & Services of Nogin
Nogin offers a comprehensive portfolio of products and services, including Intelligent Commerce, B2B Commerce, and Nogin Edge Delivery. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Extends Shopify Plus for enhanced growth and personalization
Brings D2C efficiency to B2B systems and integrations
Improves ecommerce speed and conversion through advanced technology
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Funding Insights of Nogin
Nogin has successfully raised a total of $11.46M across 6 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $15 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Debt – Venture — $15.0M
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First Round
First Round
(20 Jan 2010)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2021 | Amount | Debt – Venture - Nogin | Valuation |
investors |
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| May, 2021 | Amount | Debt – Conventional - Nogin | Valuation |
investors |
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| Jun, 2017 | Amount | Series A - Nogin | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Nogin
Nogin has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Horizon Tech Finance and Iron Gate Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Structured debt is provided to life sciences and technology firms.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Nogin
Nogin has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ModCloth. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Women's vintage-inspired apparel and accessories are retailed online.
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2002 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Nogin
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Nogin Comparisons
Competitors of Nogin
Nogin operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yotpo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Cloud-based landing page optimization is provided for brands and retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Nogin
Frequently Asked Questions about Nogin
When was Nogin founded?
Nogin was founded in 2010.
Where is Nogin located?
Nogin is headquartered in Tustin, United States. It is registered at Tustin, California, United States.
Who is the current CEO of Nogin?
Jan- Christopher Nugent is the current CEO of Nogin. They have also founded this company.
Is Nogin a funded company?
Nogin is a funded company, having raised a total of $11.46M across 6 funding rounds to date. The company's 1st funding round was a Series A of $4.33M, raised on Jan 20, 2010.
How many employees does Nogin have?
As of Dec 31, 2022, the latest employee count at Nogin is 213.
What is the annual revenue of Nogin?
Annual revenue of Nogin is $94.47M as on Dec 31, 2022.
What does Nogin do?
Nogin was founded in 2010 and is headquartered in Tustin, United States. Operations focus on the e-commerce sector, where a cloud-based platform is provided for predictive analytics, customer acquisition, and retention strategies. Consumer insights are offered to analyze and optimize customer journeys, including tracking and situational assessments. Artificial intelligence technology is integrated to support these marketing functions.
Who are the top competitors of Nogin?
Nogin's top competitors include Klaviyo, CommerceIQ and Yotpo.
What products or services does Nogin offer?
Nogin offers Intelligent Commerce, B2B Commerce, and Nogin Edge Delivery.
How many acquisitions has Nogin made?
Nogin has made 1 acquisition, including ModCloth.
Who are Nogin's investors?
Nogin has 2 investors. Key investors include Horizon Tech Finance, and Iron Gate Capital.
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