About Nogin
Nogin is a publicly listed company based in Tustin (United States) founded in 2010 by Jan- Christopher Nugent. Cloud based marketing solutions for the e commerce industry. It operates in the Technology and Retail sectors. Nogin has raised $11.46 million across 6 funding rounds from investors including Horizon Tech Finance and Iron Gate Capital. The company has 213 employees. Nogin has completed 1 acquisition, including ModCloth. Its chief executive, as recorded, is Jan- Christopher Nugent. Nogin offers products and services including Intelligent Commerce, B2B Commerce, and Nogin Edge Delivery. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its competitors include Klaviyo, CommerceIQ and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
Nogin was founded in 2010 and is headquartered in Tustin, United States. Operations focus on the e-commerce sector, where a cloud-based platform is provided for predictive analytics, customer acquisition, and retention strategies. Consumer insights are offered to analyze and optimize customer journeys, including tracking and situational assessments. Artificial intelligence technology is integrated to support these marketing functions.
- Annual Revenue$94.47 M (USD)-7as on Dec 31, 2022
- Net Profit-$52.73 M (USD)-81017as on Dec 31, 2022
- EBITDA-$39.28 M (USD)-582as on Dec 31, 2022
- Total Equity Funding$11.46M (USD)
in 6 rounds
- Latest Funding Round$15M (USD), Debt – Venture
Aug 2021
- InvestorsHorizon Tech Finance
& 1 more
- Employee Count213
- Investments & Acquisitions
Products & Services of Nogin
Nogin offers a comprehensive portfolio of products and services, including Intelligent Commerce, B2B Commerce, and Nogin Edge Delivery.
Extends Shopify Plus for enhanced growth and personalization
Brings D2C efficiency to B2B systems and integrations
Improves ecommerce speed and conversion through advanced technology
Funding Insights of Nogin
Nogin has successfully raised a total of $11.46M across 6 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $15 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.46M
- Total Rounds 6
- Last Round Debt – Venture — $15M
- First Round $4M
(Jan 2010)
- Investors Count 2
All 6 funding rounds of Nogin with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $15M | Debt – Venture | – | – | |
| May 2021 | $6M | Debt – Conventional | – | – | – |
| Jun 2017 | $4.33M | Series A | – | – | – |
| May 2014 | $3.12M | Series A | – | – | – |
| Apr 2014 | $380,000 | Debt – Conventional | – | – | – |
| Jan 2010 | $4M | Series A | – | Iron Gate Capital | – |
2 investors in total: 2 institutional.
Investors in Nogin
Nogin has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Horizon Tech Finance and Iron Gate Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Structured debt is provided to life sciences and technology firms. | 2004 | horizontechfinance.com | Farmington, United States | |
| irongatecapital.com |
Investor details for Nogin
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People of Nogin
4 people are tracked at Nogin (2 in leadership, 2 in team); the tracked headcount is 213.
| Name | Role | Group |
|---|---|---|
Jan- Christopher Nugent | Co-Founder & CEO | Leadership |
Samara Hani | Vice President | Leadership |
Abigail Schwartz | GM Of Ecommerce | Team |
Roger Kuo | Marketing Consultant | Team |
Complete people profiles for Nogin
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Investments & Acquisitions by Nogin
Nogin has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ModCloth.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Women's vintage-inspired apparel and accessories are retailed online. | modcloth.com | San Francisco, United States | 2002 | Apr 2021 | •••• |
Complete acquisition details for Nogin
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Timeline of Nogin
5 dated milestones of Nogin across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Nogin is founded.
- Funding First funding round of $4.0M.
- Acquisition Acquires ModCloth.
- Funding Latest funding round, Debt – Venture, of $15.0M.
- IPO Lists on the stock exchange (IPO).
Competitors of Nogin
Nogin has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, CommerceIQ and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of Nogin
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Web traffic of Nogin
The website of Nogin (nogin.com) receives about 5.8K visits a month.
- Monthly visits5.8K
▲ 11.3% vs previous month
Websites whose visitors overlap most with Nogin. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| okendo.io | 100% | 344.6K | #137,442 | View details | |
| ecommerceboost.io | 55% | 2K | #10,387,865 | View details | |
| glinfotech.net | 48% | #7,629,343 | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Nogin (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Nogin
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Frequently Asked Questions about Nogin
Nogin was founded in 2010.
Nogin is headquartered in Tustin, United States. It is registered at Tustin, California, United States.
Jan- Christopher Nugent is the CEO of Nogin, as recorded in our data. They have also founded this company.
Nogin is a funded company, having raised a total of $11.46M across 6 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Jan 2010.
Nogin has 213 employees.
Annual revenue of Nogin is $94.47M as on Dec 31, 2022.
Nogin was founded in 2010 and is headquartered in Tustin, United States. Operations focus on the e-commerce sector, where a cloud-based platform is provided for predictive analytics, customer acquisition, and retention strategies. Consumer insights are offered to analyze and optimize customer journeys, including tracking and situational assessments. Artificial intelligence technology is integrated to support these marketing functions.
Nogin's top competitors include Klaviyo, CommerceIQ and Yotpo.
Nogin offers Intelligent Commerce, B2B Commerce, and Nogin Edge Delivery.
Nogin has made 1 acquisition, including ModCloth.
Nogin has 2 investors. Key investors include Horizon Tech Finance, and Iron Gate Capital.