About Now Better Pay
Now Better Pay is a company based in Bengaluru (India) founded in 2018. Now Better Pay has raised $2.11 million across 1 funding round from investors including Accel. The company has 48 employees. Now Better Pay operates in a competitive market with competitors including Bigbasket, Otipy, Wellversed, MangoPoint and The State Plate, among others.
- Headquarter Bengaluru, India
- Employees 48
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Website nowbetterpay.com
- Legal Name Lmih Technologies Private Limited
- Date of Incorporation 20 Nov, 2017
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹237 Cr
FY 2021 · +848% YoY
- Net Loss-₹70.13 Cr
FY 2021 · -30% margin
- EBITDA-₹69.91 Cr
FY 2021 · -30% margin
- Total Equity Funding$2.11 M (USD)
in 1 rounds
- Latest Funding Round$2.11 M (USD), Seed
Jan 19, 2018
- Investors
- Employee Count48
Associated legal entities of Now Better Pay
Now Better Pay operates through Lmih Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2021) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Lmih Technologies Private Limited CIN U72900KA2017PTC108000 | Active | 20 Nov 2017 | Bangalore, Karnataka | ₹237 Cr | 48 | 2 | View details |
Funding Insights of Now Better Pay
Now Better Pay has successfully raised a total of $2.11M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.11 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.1M
- Total Rounds 1
- Last Round Seed — $2.1M
- First Round $2.1M
(19 Jan 2018)
- Investors Count 1
All 1 funding rounds of Now Better Pay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| 19 Jan 2018 | $2.1M | Seed | $6.4M | Accel | – |
| Date | Valuation | Stage |
|---|---|---|
| 19 Jan 2018 | $6.4M | •••••••• |
Last known valuation $6.4M (Jan 2018). 1 investors in total: 1 institutional.
Investors in Now Better Pay
Now Better Pay has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States |
Investor details for Now Better Pay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Lmih Technologies Private Limited (Now Better Pay)
Lmih Technologies Private Limited is the primary company behind Now Better Pay. The board of Lmih Technologies Private Limited currently have 2 directors; the longest-serving is Venkatesh Upadhyay, appointed in 2017. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Venkatesh Upadhyay DIN 07966883 | Director | 20 Nov 2017 | 8 yrs 10 mo | Lmih Technologies Private Limited |
| Yash Trivedi DIN 08281928 | Director | 19 Nov 2018 | 7 yrs 10 mo | Lmih Technologies Private Limited |
Financials of Now Better Pay
Figures of Lmih Technologies Private Limited, the primary company behind Now Better Pay, for FY 2021. Revenue was ₹237 Cr (+848% year on year). Net loss was -₹70.13 Cr (-30% margin). EBITDA was -₹69.91 Cr (-30% margin).
- ₹237 CrRevenue · FY 2021 · +848% YoY
- -₹70.13 CrNet loss · -30% margin
- -₹69.91 CrEBITDA · -30% margin
- ₹0.07 CrPaid-up capital
- 48Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Lmih Technologies Private Limited are on its company page.
Detailed financial statements for Now Better Pay
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Now Better Pay
3 dated milestones of Now Better Pay, from founding to its latest funding, stage changes and deals.
- Founded Now Better Pay is founded.
- Funding First funding round of $2.1M.
- Milestone Reaches Minicorn status.
Competitors of Now Better Pay
Now Better Pay operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bigbasket, Otipy, Wellversed, MangoPoint and The State Plate, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bigbasket.com | 2011 | Bengaluru, India | $943.1M | 22,095 | Personal and household products are delivered via an e-commerce platform. | |
| otipy.com | 2020 | Gurugram, India | $44.2M | 87 | Grocery products are provided via an online digital storefront. | |
| wellversed.in | 2018 | Gurugram, India | $1.8M | 263 | Online retailer offering multi-category nutritional products | |
| mangopoint.in | 2018 | Chennai, India | $1.8M | 31 | Multi-category grocery supplies are provided by an internet-first brand. | |
| thestateplate.com | 2020 | Bengaluru, India | $253,956 | – | Platform offering multi-category grocery supplies | |
| suprdaily.com | 2015 | Bengaluru, India | $1.9M | 108 | Multi-category grocery products are delivered via subscription model. | |
| dusminute.com | 2017 | Bengaluru, India | $4.0M | 27 | Concierge services for residential community management are provided by Dusminute. | |
| ekstop.com | 2011 | Mumbai, India | – | – | Groceries and household essentials are retailed online by EkStop. | |
| frugivore.in | 2015 | Delhi, India | – | – | Fresh produce and grocery items are retailed through various channels. |
Detailed competitors of Now Better Pay
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Now Better Pay
10 companies that operate in the same segment as Now Better Pay (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Now Better Pay
Now Better Pay was founded in 2018.
Now Better Pay is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Now Better Pay is a funded company, having raised a total of $2.11M across 1 funding round to date. The company's 1st funding round was a Seed of $2.11M, raised on Jan 19, 2018.
Now Better Pay has 48 employees.
The primary company behind Now Better Pay, Lmih Technologies Private Limited, reported revenue of ₹237 Cr for FY 2021, up 848% year on year.
BetterPay was established in 2018 in Bengaluru, India, within the e-commerce sector focused on grocery retail. An online platform is maintained for users to acquire grocery items in bulk quantities. Product catalogues are browsed, and orders are placed using web and mobile applications. Deliveries are handled at designated pickup points across the region.
Now Better Pay's top competitors include Bigbasket, Otipy and Wellversed.
Now Better Pay has 1 investor. Key investors include Accel.
The valuation of Now Better Pay is $6.38M as of Jan 2018.
Now Better Pay operates through Lmih Technologies Private Limited.
The legal entities of Now Better Pay currently have 2 directors, including Yash Trivedi, Venkatesh Upadhyay.