About Nutrology
Nutrology is a company based in West Berlin (United States) founded in 2012 was acquired by FitLife Brands in April 2021.. Nutrology offers products and services including Tripact Protein, Tripact Vegan Protein, Grass-Fed Whey Protein, Beet Natural O₂, and BCAA Natural. Nutrology operates in a competitive market with competitors including Ritual, Vitacost.com, IHerb, STYR Labs and Optimum Nutrition, among others.
- Headquarter West Berlin, United States
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
FitLife Brands
(Apr 13, 2021)
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Products & Services of Nutrology
Nutrology offers a comprehensive portfolio of products and services, including Tripact Protein, Tripact Vegan Protein, Grass-Fed Whey Protein, Beet Natural O₂, and BCAA Natural. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Nutrition shake with protein for muscle building and recovery.
Vegan shake providing plant-based protein for health support.
Non-GMO whey protein sourced from grass-fed cows for fitness.
Vegan pre-workout supplement for energy and performance.
Vegan amino acids to aid muscle recovery and growth.
Vegan powder with greens for daily nutritional support.
Supplement for promoting rest and relaxation naturally.
Bottle for mixing and consuming protein shakes easily.
Hydration bottle designed for active lifestyles.
Funding Insights of Nutrology
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Nutrology
Nutrology has secured backing from 1 investor. Prominent investors backing the company include FitLife Brands. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Nutritional and fitness enhancement products are provided and distributed.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Nutrology
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Nutrology
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Nutrology Comparisons
Competitors of Nutrology
Nutrology operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ritual, Vitacost.com, IHerb, STYR Labs and Optimum Nutrition, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Ritual is focused on providing traceable health supplements.
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| domain | founded_year | HQ Location |
Online retailer for health and wellness products
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| domain | founded_year | HQ Location |
Branded multi-category consumer products are retailed online by iHerb.
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| domain | founded_year | HQ Location |
Provides personalized nutrition recommendations and delivery services.
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| domain | founded_year | HQ Location |
Sports nutrition products are manufactured and marketed globally.
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| domain | founded_year | HQ Location |
Nutritional supplements for muscle building and workout performance are manufactured.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Nutrology
When was Nutrology founded?
Nutrology was founded in 2012.
Where is Nutrology located?
Nutrology is headquartered in West Berlin, United States. It is registered at West Berlin, New Jersey, United States.
What does Nutrology do?
Nutrology was established in 2012 in West Berlin, United States, as an e-commerce platform focused on nutritional supplements. Products such as whey protein, pre- and post-workout drinks, protein shakes, and related items are made available for online purchase. Operations center on facilitating direct consumer access to these health and fitness products through the domain nutrologyonline.com, serving customers primarily in the United States.
Who are the top competitors of Nutrology?
Nutrology's top competitors include Ritual, IHerb and Optimum Nutrition.
What products or services does Nutrology offer?
Nutrology offers Tripact Protein, Tripact Vegan Protein, Grass-Fed Whey Protein, Beet Natural O₂, and 5 more products and services.
Who are Nutrology's investors?
Nutrology has 1 investor. Key investors include FitLife Brands.