About Obility
Obility is a company based in Portland (United States) founded in 2011 was acquired by Haatzama Marketing in March 2019. Obility offers products and services including B2B Paid Search, B2B Paid Social, B2B SEO, and Revenue Operations. Obility operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, Demandware and Bango, among others.
- Headquarter Portland, United States
- SectorsTechnologyRetail
- Website obilityb2b.com
- Social LinkedIn X
- Acquired by Haatzama Marketing (Mar 2019)
- Investors
- Acquired byHaatzama Marketing
(Mar 2019)
Products & Services of Obility
Obility offers a comprehensive portfolio of products and services, including B2B Paid Search, B2B Paid Social, B2B SEO, and Revenue Operations.
Service for targeted paid search campaigns in B2B environments
Platform for paid social ads targeting B2B prospects
Strategy to drive organic traffic for B2B tech companies
Tools for tracking and attributing revenue from marketing efforts
Investors in Obility
Obility has secured backing from 1 investor. Prominent investors backing the company include Haatzama Marketing.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Delivers comprehensive digital marketing and demand generation services to drive business growth. | 2016 | haatzamamarketing.com | Portland, United States |
Investor details for Obility
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Obility
19 people are tracked at Obility (7 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Mike Nierengarten | Founder | Leadership |
Aleisa Miller | Customer Success Strategy Director (marketing & Operations) | Leadership |
MacKenzie Preziosi | Strategy And Execution Director, Digital Marketing | Leadership |
John O'Toole | Director Of Data & Optimization | Leadership |
Noah Brimhall | Director Of People Success | Leadership |
Emily Paxton | Director Of Operations | Leadership |
Thuy Tran | Paid Social Strategy And Execution Director | Leadership |
Kevin Brown | Paid Search & Display Manager | Team |
Jeff Ashby | Senior SEM Manager | Team |
Yvonne Tran | Senior SEO Manager | Team |
Sarah Morris | Senior Customer Success Manager | Team |
Ellie Hayes | Senior Paid Social Manager | Team |
Cody Biggar | Senior Digital Marketing Manager | Team |
Brenda Mulder | People Success Manager | Team |
Roslyn Stapleton | Senior Data Analyst | Team |
Robby Davis | Paid Social Supervisor | Team |
Briana Booth | Customer Success Supervisor | Team |
Roslyn Polen | Senior Data Analyst | Team |
Michael David | Senior Paid Social Manager | Team |
Complete people profiles for Obility
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Obility
2 dated milestones of Obility across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Obility is founded.
- Exit Acquired by Haatzama Marketing.
Competitors of Obility
Obility operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, Demandware and Bango, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| yotpo.com | 2011 | New York, United States | $176M | – | Cloud-based marketing platform for e-tailers | |
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yottaa.com | 2009 | Waltham, United States | $63.76M | 80 | Cloud-based landing page optimization is provided for brands and retailers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. |
Detailed competitors of Obility
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Obility
The website of Obility (obilityb2b.com) receives about 8.8K visits a month.
- Monthly visits8.8K
▲ 11.4% vs previous month
Websites whose visitors overlap most with Obility. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| baderrutter.com | 100% | 7.1K | #2,777,170 | View details | |
onboardly.com | onboardly.com | 94% | – | – | – |
| noblestudios.com | 93% | – | #2,404,420 | View details | |
veloxmedia.com | veloxmedia.com | 93% | – | #1,660,986 | – |
| sweetfishmedia.com | 93% | 680.7K | #1,861,704 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Obility
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Obility
10 companies that operate in the same segment as Obility (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Obility
Obility was founded in 2011.
Obility is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Obility was founded in 2011 and is based in Portland, United States. Operations are centered in the B2B marketing sector, where demand generation and inbound marketing services are delivered to companies. Emphasis is placed on SEO initiatives, lead generation strategies, pay-per-click management, and overall site conversion rate optimization. Collaborations with traditional agencies are established to integrate digital marketing components for client projects.
Obility's top competitors include Klaviyo, CommerceIQ and Yotpo.
Obility offers B2B Paid Search, B2B Paid Social, B2B SEO, and Revenue Operations.
Obility has 1 investor. Key investors include Haatzama Marketing.
Yes. Obility was acquired by Haatzama Marketing in March 2019.