About Observa
Observa is a company based in Seattle (United States) founded in 2015. It operates as a Data-as-a-Service, and Professional Services. Observa has raised $1.78 million across 5 funding rounds from investors including Paul Mikesell, Bill Bryant and Drew Bradley. Observa offers products and services including Category Intelligence, Shelf Audit, and Promotional Audit. Observa operates in a competitive market with competitors including Trax, Wiser, Crisp, Daasity and ParallelDots, among others.
- Headquarter Seattle, United States
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Sectors
RetailTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.78 M (USD)
in 5 rounds
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Latest Funding Round
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Investors
C.A. Fortune
& 3 more
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Employee Count
Employee Count
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Products & Services of Observa
Observa offers a comprehensive portfolio of products and services, including Category Intelligence, Shelf Audit, and Promotional Audit. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Real-time data is provided for in-store execution analysis.
Shelf conditions are monitored to ensure product availability.
Promotional displays are checked for compliance and effectiveness.
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Funding Insights of Observa
Observa has successfully raised a total of $1.78M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Last Round
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First Round
First Round
(29 Apr 2016)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2020 | Amount | Seed - Observa | Valuation | C.A. Fortune |
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| Jun, 2020 | Amount | Angel Round - Observa | Valuation | Paul Mikesell , Bill Bryant |
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| Feb, 2018 | Amount | Seed - Observa | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Observa
Observa has secured backing from 4 investors, including angel and institutional investors. Prominent investors backing the company include Paul Mikesell, Bill Bryant and Drew Bradley. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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C.A. Fortune is engaged in modern sales brokerage for consumer brands.
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Founded Year | Domain | Location | |
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PM
Paul Mikesell |
Angel investor, tech entrepreneur, co-founder of Carbonite, active in Indian startups
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Founded Year | Domain | Location |
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BB
Bill Bryant |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Observa
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Observa
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Observa Comparisons
Competitors of Observa
Observa operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trax, Wiser, Crisp, Daasity and ParallelDots, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based analytics solutions for retail shelf management are delivered.
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
Business analytics software is provided for CPG retailers and suppliers.
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| domain | founded_year | HQ Location |
eCommerce analytics platform is provided for online sellers.
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| domain | founded_year | HQ Location |
AI-powered image recognition solutions are provided for retail businesses.
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| domain | founded_year | HQ Location |
Peak is recognized for providing AI software solutions focused on inventory and pricing optimization.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Observa
Frequently Asked Questions about Observa
When was Observa founded?
Observa was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Where is Observa located?
Observa is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Is Observa a funded company?
Observa is a funded company, having raised a total of $1.78M across 5 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Apr 29, 2016.
What does Observa do?
In-store execution solutions are offered by Observa for CPG brands and retailers across the nation. Visibility into shelf conditions, promotional compliance, and product availability is provided through real-time data and actionable insights. Issues such as missing products, broken displays, and market blind spots are addressed to improve sales and consistency. Services cater to national chains and independent stores, ensuring sharp pricing and effective retail strategies in competitive markets.
Who are the top competitors of Observa?
Observa's top competitors include Trax, ParallelDots and Peak.
What products or services does Observa offer?
Observa offers Category Intelligence, Shelf Audit, and Promotional Audit.
Who are Observa's investors?
Observa has 4 investors. Key investors include Paul Mikesell, Bill Bryant, Drew Bradley, and C.A. Fortune.