About Observa
Observa is a company based in Seattle (United States) founded in 2015. It operates as a Data-as-a-Service and Professional Services. Observa has raised $1.78 million across 5 funding rounds from investors including Paul Mikesell, Bill Bryant and Drew Bradley. Observa offers products and services including Category Intelligence, Shelf Audit, and Promotional Audit. Observa operates in a competitive market with competitors including Trax, Wiser, Crisp, Daasity and ParallelDots, among others.
- Headquarter Seattle, United States
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Sectors
RetailTechnology
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Email
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Phone
Locked
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$1.78 M (USD)
in 5 rounds
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Latest Funding Round
Not available
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Investors
C.A. Fortune
& 3 more
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Employee Count
Not available
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Products & Services of Observa
Observa offers a comprehensive portfolio of products and services, including Category Intelligence, Shelf Audit, and Promotional Audit.
Real-time data is provided for in-store execution analysis.
Shelf conditions are monitored to ensure product availability.
Promotional displays are checked for compliance and effectiveness.
People of Observa
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Funding Insights of Observa
Observa has successfully raised a total of $1.78M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Observa
Observa has secured backing from 4 investors, including angel and institutional investors. Prominent investors backing the company include Paul Mikesell, Bill Bryant and Drew Bradley.
| Investor | Description | Founded Year | Domain | Location |
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C.A. Fortune is engaged in modern sales brokerage for consumer brands.
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PM
Paul Mikesell |
Angel investor, tech entrepreneur, co-founder of Carbonite, active in Indian startups
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Locked | Locked | Locked |
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BB
Bill Bryant |
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Investor details for Observa
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Investments & Acquisitions by Observa
Investment portfolio details for Observa
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Financial Statements - Observa
Detailed financials for Observa
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Observa Comparisons
Peer comparison for Observa
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Competitors of Observa
Observa operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trax, Wiser, Crisp, Daasity and ParallelDots, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Cloud-based analytics solutions for retail shelf management are delivered.
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Price intelligence and optimization software is provided for e-commerce retailers.
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Business analytics software is provided for CPG retailers and suppliers.
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eCommerce analytics platform is provided for online sellers.
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AI-powered image recognition solutions are provided for retail businesses.
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Peak is recognized for providing AI software solutions focused on inventory and pricing optimization.
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Detailed competitors of Observa
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Latest news on Observa
Complete news archive for Observa
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Frequently Asked Questions about Observa
Observa was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Observa is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Observa is a funded company, having raised a total of $1.78M across 5 funding rounds to date.
In-store execution solutions are offered by Observa for CPG brands and retailers across the nation. Visibility into shelf conditions, promotional compliance, and product availability is provided through real-time data and actionable insights. Issues such as missing products, broken displays, and market blind spots are addressed to improve sales and consistency. Services cater to national chains and independent stores, ensuring sharp pricing and effective retail strategies in competitive markets.
Observa's top competitors include Trax, ParallelDots and Peak.
Observa offers Category Intelligence, Shelf Audit, and Promotional Audit.
Observa has 4 investors. Key investors include Paul Mikesell, Bill Bryant, Drew Bradley, and C.A. Fortune.