About Open Influence
Open Influence is a Media & Entertainment company based in Los Angeles (United States) founded in 2013 by Joey Chowaiki, Eric Dahan, and Alex Dahan. Influencer marketing platform connecting brands with social media endorsers. It operates in the Media & Entertainment and Technology sectors. Open Influence has raised $6 million across 4 funding rounds from investors including TIC Projects Management. Its chief executive, as recorded, is Eric Dahan. Its website openinfluence.com draws about 16 thousand monthly visits. Open Influence offers products and services including Managed Services, Creative Strategy, Paid Social Studio, and OI Campaign Innovation. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Marketplace. Its legal entity is Instabrand, Inc. Its competitors include Influential, Mavely and Adly; 3 of its 3 listed competitors have raised funding.
Company details
Open Influence, initially known as InstaBrand, is an influencer marketing platform. Allows brands to search for influencers on Facebook, YouTube, Instagram, Weibo and other social media platforms and select them to endorse their products or services. Allows brands to negotiate the rate of endorsement, track and measure the campaign performance, preview the content via dashboard before launching campaign and provide feedback. Also allows influencers to join the network. Clientele includes Toyota, Honda, Calvin Klein, Coca-Cola, Tinder, Pepsi, Corona, Hyundai, Unilever, Samsung, McDonalds, Universal Studios, and Verizon.
- Headquarters Los Angeles, United States
- Founders Joey Chowaiki, Eric Dahan, Alex Dahan
- SectorsMedia & EntertainmentTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website openinfluence.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Instabrand, Inc.
- Total Equity Funding$6M (USD)
in 4 rounds
- Latest Funding Round$2.5M (USD), Series A
Mar 2015
- Investors
Products & Services of Open Influence
Open Influence offers a comprehensive portfolio of products and services, including Managed Services, Creative Strategy, Paid Social Studio, and OI Campaign Innovation.
End-to-end execution of creator marketing campaigns for brands.
Crafting attention-grabbing campaign concepts for brand experiences.
Strategic paid media to maximize creator content reach and impact.
Developing innovative, multi-channel marketing strategies for brands.
Apps and channels of Open Influence
its YouTube channel Open Influence has 387 subscribers and 30 videos.
Videos from Open Influence
The most watched videos on Open Influence's YouTube channel, Open Influence (387 subscribers). Click a video to play it here.
More on Open Influence.
Funding Insights of Open Influence
Open Influence has successfully raised a total of $6M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.5 million completed in March 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 4
- Last Round Series A — $2.5M
- First Round $500,000
(Mar 2014)
- Investors Count 1
All 4 funding rounds of Open Influence with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $2.5M | Series A | – | – | – |
| Feb 2015 | $2.5M | Series A | – | Ticpm | – |
| Dec 2014 | $500,000 | Seed | – | – | – |
| Mar 2014 | $500,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Open Influence
Open Influence has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include TIC Projects Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Project management services are offered by TIC Projects Management. | 2016 | ticpm.com |
Investor details for Open Influence
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Open Influence
36 people are tracked at Open Influence (20 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Joey Chowaiki | Co-Founder | Leadership |
Eric Dahan | Co-Founder & CEO | Leadership |
Alex Dahan | Founder | Leadership |
Maria A. Rodriguez | Comm. & Marketing Director | Leadership |
Micky Dionisio | CTO | Leadership |
Alexandra Mathieu | Head of Strategy | Leadership |
Marco Marranini | COO, Europe | Leadership |
Jason Weber | VP, Strategic Accounts & Head of Sales U.K. | Leadership |
Sierra Moore | Creative Director | Leadership |
Maggie Reznikoff | VP, Account Management | Leadership |
Connor Mulcahy | Director Of Partnerships | Leadership |
Gem Garcin | Associate Creative Director | Leadership |
Mikaela Arce-Ignacio | Associate Account Director | Leadership |
Jen Thorsheim | Associate Account Director | Leadership |
Danielle Michaelson | Vice President Of Partnerships | Leadership |
Elizabeth Ollis | Director Of Sales | Leadership |
Crystal L. | Senior Director, Account Management | Leadership |
Daniella Corredor | Associate Account Director | Leadership |
Thomas L. Johnson III | Director, Partnerships | Leadership |
Makenna Peach | Associate Director | Leadership |
16 more people are available in the full profile.
Complete people profiles for Open Influence
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Open Influence
3 dated milestones of Open Influence across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Open Influence is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series A, of $2.5M.
Competitors of Open Influence
Open Influence has 3 listed competitors in our database, 3 of them funded. They include Influential, Mavely and Adly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| joinmavely.com | 2018 | Chicago, United States | $1M | Influencer marketing platform for enterprises | ||
| adly.com | 2009 | Los Angeles, United States | $13.51M | 13 | Brands are matched with influencers for targeted marketing campaigns. |
Detailed competitors of Open Influence
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Open Influence
The website of Open Influence (openinfluence.com) receives about 16.4K visits a month and ranks #1,496,052 among all websites worldwide, #6,695 in Marketing and Advertising.
- Monthly visits16.4K
▲ 9.7% vs previous month
- Unique visitors6.4K
per month
- Global rank#1,496,052
among all websites
- Category rank#6,695
Business and Consumer Services · Marketing and Advertising
- Bounce rate47%
- Pages per visit2.5
- Average visit24 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Open Influence. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| valueyournetwork.com | 100% | 8.4K | #1,995,790 | View details | |
| influur.com | 94% | 16.6K | #1,776,045 | View details | |
| hireinfluence.com | 92% | 24.1K | #1,434,252 | View details | |
| adfluencehub.com | 89% | 5.2K | #1,356,732 | View details | |
| deloittedigital.com | 85% | 130.2K | #319,925 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Open Influence
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Open Influence (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Open Influence
Complete news archive for Open Influence
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Open Influence
Open Influence was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Open Influence is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Eric Dahan is the CEO of Open Influence, as recorded in our data. They have also founded this company.
Open Influence is a funded company, having raised a total of $6M across 4 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Mar 2014.
Open Influence, initially known as InstaBrand, is an influencer marketing platform. Allows brands to search for influencers on Facebook, YouTube, Instagram, Weibo and other social media platforms and select them to endorse their products or services. Allows brands to negotiate the rate of endorsement, track and measure the campaign performance, preview the content via dashboard before launching campaign and provide feedback. Also allows influencers to join the network. Clientele includes Toyota, Honda, Calvin Klein, Coca-Cola, Tinder, Pepsi, Corona, Hyundai, Unilever, Samsung, McDonalds, Universal Studios, and Verizon.
Open Influence's top competitors include Adly, Mavely and Influential.
Open Influence offers Managed Services, Creative Strategy, Paid Social Studio, and OI Campaign Innovation.
Open Influence has 1 investor. Key investors include TIC Projects Management.
Open Influence operates through Instabrand, Inc..