About OrderMotion
OrderMotion is a Retail company based in Redwood City (United States) founded in 1994, and was acquired by NetSuite in May 2013. It operates as a web-based OMS for order, inventory, and payment management is provided. OrderMotion has raised $9.9 million across 3 funding rounds from investors including NetSuite, Updata Partners and Capital Resource Partners. The company has 21 employees. The company was acqui-hired. Its focus areas include E-Commerce Enablers, Operations Management and Inventory Management. Its legal entity is OrderMotion, Inc. Its competitors include Unleashed Software, Onebeat, Skubana, SkuVault and Flieber and 2 more; 6 of its 7 listed competitors have raised funding.
Company details
OrderMotion is a Web-based solution that enables one to take orders, manage your inventory and process payments. The software snaps into ones existing shopping cart technology and automates the process.With OrderMotion you can make the sale, fill the order and ship it out on-time with one easy-to-use system. The company serves the Direct Response TV (DRTV) and eCommerce industries. Because OrderMotion integrates with eCommerce Websites, fulfillment warehouses, call centers, customer service centers, payment processors and media agencies, it acts as a neutral hub for real-time data consolidation. Marketers can accurately track, measure and analyze consumer purchases from acquisition through retention and then implement timely and effective revenue-generating strategies. OrderMotion is a Certified PCI Level One Service Provider and suited for complex multi-pay and continuity order processing.
- Headquarters Redwood City, United States
- Employees 21
- SectorsRetail
- Website ordermotion.com
- Social LinkedIn X
- Acquired by NetSuite (May 2013)
- Legal Name Ordermotion, Inc
Funding Insights of OrderMotion
OrderMotion has successfully raised a total of $9.9M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $1.4 million completed in July 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.9M
- Total Rounds 3
- Last Round Series B β $1.4M
- First Round $8.5M
(Sep 2006)
- Investors Count 3
All 3 funding rounds of OrderMotion with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2008 | $1.4M | Series B | β | Capital Resource Partners, Updata Partners | β |
| Jul 2007 | $2.5M | Debt – Venture | β | β | |
| Sep 2006 | $8.5M | Series B | β | Updata Partners |
4 investors in total: 4 institutional.
Investors in OrderMotion
OrderMotion has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include NetSuite, Updata Partners and Capital Resource Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Capital Resource Partners is focused on lower middle market investments. | 1993 | crp.com | Wellesley, United States | |
Private equity investments are directed toward multiple sectors. | 1998 | updata.com | - | |
Tech & Life-Sciences focused Growth stage Venture Debt Firm investing in North America | – | mmvf.com | Toronto, Canada | |
Cloud-based ERP software is delivered for multiple industries. | 1998 | netsuite.com | Redwood City, United States |
Investor details for OrderMotion
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of OrderMotion
4 dated milestones of OrderMotion across 19 years, from founding to its latest funding, stage changes and deals.
- Founded OrderMotion is founded.
- Funding First funding round of $8.5M.
- Funding Latest funding round, Series B, of $1.4M.
- Exit Acquired by NetSuite.
Competitors of OrderMotion
OrderMotion has 7 listed competitors in our database, 6 of them funded. They include Unleashed Software, Onebeat, Skubana, SkuVault and Flieber, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| unleashedsoftware.com | 2009 | Auckland, New Zealand | $17.5M | – | Inventory management platform is provided for small to enterprise businesses. | |
| 1beat.com | 2018 | Petah Tikva, Israel | $15M | – | AI based automated inventory optimization for offline businesses | |
| skubana.com | 2013 | New York, United States | $5.4M | – | Multi-channel inventory and order management is handled for e-commerce sellers. | |
| skuvault.com | 2011 | Louisville, United States | $8M | 61 | Cloud-based inventory and warehouse management is provided for e-commerce retailers. | |
| flieber.com | 2019 | San Jose, United States | $12M | – | Provider of multichannel inventory optimization management for online retailers | |
| shopatron.com | 2001 | San Luis Obispo, United States | $6M | – | Cloud-based eCommerce order management solutions are provided for online fulfillment. | |
| fuseinventory.com | 2016 | New York, United States | – | – | Cloud-based inventory planning and forecasting are provided for brands. |
Detailed competitors of OrderMotion
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of OrderMotion
Websites that share an audience with OrderMotion (ordermotion.com).
Websites whose visitors overlap most with OrderMotion. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| stoneedge.com | 100% | 680.7K | #3,541,656 | View details | |
dydacomp.com | dydacomp.com | 100% | – | #11,050,876 | β |
colinear.com | colinear.com | 99% | – | #12,297,287 | β |
| ordersplus.com | 99% | – | – | View details | |
| netsuite.com | 69% | 19.7M | #1,542 | View details |
Top companies in E-Commerce Enablers & Infrastructure
10 companies that operate in the same segment as OrderMotion (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 8,100 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Ordermotion
Complete news archive for OrderMotion
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about OrderMotion
OrderMotion was founded in 1994 and raised its 1st funding round 12 years after it was founded.
OrderMotion is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
OrderMotion is a funded company, having raised a total of $9.9M across 3 funding rounds to date. The company's 1st funding round was a Series B of $8.5M, raised on Sep 2006.
OrderMotion has 21 employees.
OrderMotion is a Web-based solution that enables one to take orders, manage your inventory and process payments. The software snaps into ones existing shopping cart technology and automates the process.With OrderMotion you can make the sale, fill the order and ship it out on-time with one easy-to-use system. The company serves the Direct Response TV (DRTV) and eCommerce industries. Because OrderMotion integrates with eCommerce Websites, fulfillment warehouses, call centers, customer service centers, payment processors and media agencies, it acts as a neutral hub for real-time data consolidation. Marketers can accurately track, measure and analyze consumer purchases from acquisition through retention and then implement timely and effective revenue-generating strategies. OrderMotion is a Certified PCI Level One Service Provider and suited for complex multi-pay and continuity order processing.
OrderMotion's top competitors include Onebeat, Unleashed Software and Skubana.
OrderMotion has 4 investors. Key investors include NetSuite, Updata Partners, Capital Resource Partners, and MMV Financial.
OrderMotion operates through Ordermotion, Inc.
Yes. OrderMotion was acquired by NetSuite in May 2013.

