About Oritain
Oritain is a Healthcare company based in Dunedin (New Zealand) founded in 2008. It operates as a food safety testing services are provided to verify product origins. It operates on a Data-as-a-Service and Professional Services model in Healthcare and Retail sectors. Oritain has raised $115.33 million across 3 funding rounds from investors including Chanel, Agronomics and Highland Europe. Its chief executive is Mike Raiole. Its website oritain.com draws about 10 thousand monthly visits. Oritain offers products and services including Origin Verification, Cotton Traceability, Coffee Traceability, and Red Meat Verification. Its focus areas include Technology, Supply Chain Technology, Traceability Solutions and Agriculture. Its competitors include TrusTrace, Retraced, Kezzler, Haelixa and Renoon and 2 more; 5 of its 7 listed competitors have raised funding.
Company details
Oritain is established as a global leader in verifying the origin of products and raw materials through forensic science and data analysis. Services are provided across various industries including cotton, coffee, red meat, dairy, horticulture, and pharmaceuticals. Solutions are designed to enhance supply chain transparency, support regulatory compliance, and meet ESG commitments. By testing the products themselves, authenticity is ensured, fraud is identified, and brand reputations are protected. Partnerships with leading organizations worldwide are maintained to build trust and deliver consistent consumer confidence.
- Total Equity Funding$115.33M (USD)
in 3 rounds
- Latest Funding Round$57M (USD), Series C
Jul 2023
- InvestorsChanel
& 3 more
Products & Services of Oritain
Oritain offers a comprehensive portfolio of products and services, including Origin Verification, Cotton Traceability, Coffee Traceability, and Red Meat Verification.
Origin of products is verified using forensic science.
Cotton origin is traced from field to store.
Coffee supply chain transparency is ensured through science.
Red meat origin is verified using scientific methods.
Apps and channels of Oritain
its YouTube channel Oritain Global has 202 subscribers and 30 videos.
Videos from Oritain
The most watched videos on Oritain's YouTube channel, Oritain Global (202 subscribers). Click a video to play it here.
More on Oritain Global.
Funding Insights of Oritain
Oritain has successfully raised a total of $115.33M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $57 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $115.33M
- Total Rounds 3
- Last Round Series C — $57M
- First Round $327,440
(Dec 2019)
- Investors Count 4
All 3 funding rounds of Oritain with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $57M | Series C | – | Highland Europe | |
| Oct 2022 | $58M | Series A | – | – | – |
| Dec 2019 | $327,440 | Seed | – | Agronomics | – |
4 investors in total: 4 institutional.
Investors in Oritain
Oritain has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Chanel, Agronomics and Highland Europe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage consumer and enterprise technology companies are funded. | – | highlandeurope.com | London, United Kingdom | |
- | – | long-ridge.com | - | |
Investments are directed toward cellular agriculture and biomanufacturing firms. | 2018 | agronomics.im | - | |
Luxury fashion, perfumes, and accessories are offered worldwide. | 1909 | chanel.com | - |
Investor details for Oritain
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Oritain
28 people are tracked at Oritain (15 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Mike Raiole | Co-CEO | Leadership |
Grant Cochrane | Co-CEO | Leadership |
Olya Shatova | Head Of Product Development | Leadership |
Paul Bentham | Chief Product And Technology Officer | Leadership |
Peter Cullinane | Chief Marketing Officer | Leadership |
Rupert Hodges | Chief Commercial Officer | Leadership |
Sarah Scott Bca | Chief Marketing Officer | Leadership |
Ben Tomkins | Regional Vice President - Americas | Leadership |
Natalie Longhurst | Chief People & Culture Officer | Leadership |
Jules Pancholi | Chief Commercial Officer | Leadership |
Stephen Power | Vice President Government Sales | Leadership |
Russell Frew | Chief Scientist | Leadership |
Heidi Gentleman Cullen | Chief Operating Officer | Leadership |
Tracy Martin Mba | Head Of People Operations | Leadership |
Alyn Franklin | Chief Executive Officer | Leadership |
Michela Mossali | Business Development Lead | Team |
Ricardo Douglas | IT Service And Operations Manager | Team |
Tessa McCaffrey | Employee Experience | Team |
Cadel Thomas | Account Executive | Team |
Mandy Herbst-Johnstone | R&d Manager | Team |
8 more people are available in the full profile.
Complete people profiles for Oritain
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Oritain
3 dated milestones of Oritain across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Oritain is founded.
- Funding First funding round of $327K.
- Funding Latest funding round, Series C, of $57.0M.
Competitors of Oritain
Oritain has 7 listed competitors in our database, 5 of them funded. They include TrusTrace, Retraced, Kezzler, Haelixa and Renoon, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| trustrace.com | 2016 | Coimbatore, India | $30M | 133 | Blockchain-based traceability and sustainability solutions for the fashion industry | |
| retraced.com | 2019 | Dusseldorf, Germany | $26.79M | – | Product traceability solutions are offered to fashion and textile companies. | |
| kezzler.com | 2001 | Oslo, Norway | $6.73M | – | Mass serialization solutions for a wide range of industries | |
| haelixa.com | 2015 | Zurich, Switzerland | $127,513 | – | DNA-based tracers are developed for energy sector monitoring. | |
| renoon.com | 2018 | Amsterdam, Netherlands | $1M | – | Sustainable multi-category fashion products are aggregated online by Renoon. | |
| textilegenesis.com | 2018 | Hong Kong, China | – | – | Blockchain based platform catering to fashion apparel industry | |
| temera.it | 2009 | – | – | – | Cloud-based RFID solutions are provided for anti-counterfeiting in fashion retail. |
Detailed competitors of Oritain
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Oritain
The website of Oritain (oritain.com) receives about 10.1K visits a month.
- Monthly visits10.1K
▲ 26.3% vs previous month
Websites whose visitors overlap most with Oritain. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| prewave.com | 100% | 13.8K | #1,873,842 | View details |
Top companies in Wellness & Preventive Health
10 companies that operate in the same segment as Oritain (Wellness & Preventive Health), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 716.99 M | – | 1,832 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | – | 969 | |
Operates and franchises fitness clubs | 2002 | – | USD 4.49 M | – | 340 | |
Investment and holding company | 1970 | London, England, United Kingdom | USD 118.2 M | – | – | |
Operator of fitness chain | 1992 | Newington, United States | – | USD 1.32 B | 3,810 | |
Chain of fitness centers | 2003 | West Jordan, Utah, United States | USD 200 M | USD 61.52 K | – | |
Provider of group fitness classes and interval training programs. These programs combine strength and cardio training to improve metabolism and bui... | 2010 | Boca Raton, Florida, United States | USD 250 M | – | – | |
Chain of fitness centers | 1992 | Chanhassen, Minnesota, United States | – | USD 3 B | 42,000 | |
Health and wellness services are provided through multiple therapies. | 2015 | Austin, Texas, United States | USD 176.53 M | – | – | |
Equinox is recognized as a premium fitness and wellness provider. | 1991 | New York, New York, United States | – | – | – |
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Related news about Oritain
Complete news archive for Oritain
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Frequently Asked Questions about Oritain
Oritain was founded in 2008 and raised its 1st funding round 11 years after it was founded.
Oritain is headquartered in Dunedin, New Zealand. It is registered at Dunedin, Otago, New Zealand.
Mike Raiole is the current CEO of Oritain.
Oritain is a funded company, having raised a total of $115.33M across 3 funding rounds to date. The company's 1st funding round was a Seed of $327.44K, raised on Dec 2019.
Oritain is established as a global leader in verifying the origin of products and raw materials through forensic science and data analysis. Services are provided across various industries including cotton, coffee, red meat, dairy, horticulture, and pharmaceuticals. Solutions are designed to enhance supply chain transparency, support regulatory compliance, and meet ESG commitments. By testing the products themselves, authenticity is ensured, fraud is identified, and brand reputations are protected. Partnerships with leading organizations worldwide are maintained to build trust and deliver consistent consumer confidence.
Oritain offers Origin Verification, Cotton Traceability, Coffee Traceability, and Red Meat Verification.
Oritain has 4 investors. Key investors include Chanel, Agronomics, Highland Europe, and Long Ridge.
Oritain operates through Oritain.