About Ovation
Ovation is a company based in Provo (United States) founded in 2016 by Zack Oates. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Ovation has raised $21.05 million across 7 funding rounds from investors including Branded Strategic Hospitality, York IE and Peak Sustainability Ventures. The company has 26 employees as of December 31, 2024. Ovation offers products and services including Frictionless Feedback, Operational Insights, Real-time Guest Recovery, and Text Marketing. Ovation operates in a competitive market with competitors including Paytronix, Bridg, SevenRooms, Incentivio and Momos, among others.
- Headquarter Provo, United States
- Employees 26 as on 31 Dec, 2024
- Founders Zack Oates
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Ovation Up, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$21.05 M (USD)
in 7 rounds
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Latest Funding Round
$3 M (USD), Series A
Feb 11, 2026
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Investors
Branded Strategic Hospitality
& 15 more
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Employee Count
26
as on Dec 31, 2024
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Products & Services of Ovation
Ovation offers a comprehensive portfolio of products and services, including Frictionless Feedback, Operational Insights, Real-time Guest Recovery, and Text Marketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Feedback is collected through SMS-based guest surveys.
Insights are provided to improve restaurant operational efficiency.
Guest concerns are resolved instantly with AI responses.
Revenue is driven through targeted SMS marketing campaigns.
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Funding Insights of Ovation
Ovation has successfully raised a total of $21.05M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series A — $3.0M
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First Round
First Round
(31 Oct 2018)
- Investors Count 16
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2026 | Amount | Series A - Ovation | Valuation |
investors |
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| Jun, 2024 | Amount | Series A - Ovation | Valuation | TIA Ventures , Summit Capital | |
| Jun, 2023 | Amount | Series A - Ovation | Valuation | York IE , TIA Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ovation
Ovation has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Branded Strategic Hospitality, York IE and Peak Sustainability Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are directed by TIA Ventures toward early-stage tech startups.
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Founded Year | Domain | Location | |
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Early-stage venture capital fund focused on multiple sectors
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ovation
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ovation
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ovation Comparisons
Competitors of Ovation
Ovation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Paytronix, Bridg, SevenRooms, Incentivio and Momos, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based loyalty solutions for restaurants and stores are provided.
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| domain | founded_year | HQ Location |
Bridg is focused on in-store identity resolution for retailers.
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| domain | founded_year | HQ Location |
Software suite solutions for restaurant management and engagement are provided.
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| domain | founded_year | HQ Location |
Customer engagement and loyalty solutions for restaurants and food businesses
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| domain | founded_year | HQ Location |
Software suite solutions for restaurant management are provided.
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| domain | founded_year | HQ Location |
One-to-one guest marketing tools are provided for restaurants.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ovation
Frequently Asked Questions about Ovation
When was Ovation founded?
Ovation was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Where is Ovation located?
Ovation is headquartered in Provo, United States. It is registered at Provo, Utah, United States.
Who is the current CEO of Ovation?
Zack Oates is the current CEO of Ovation. They have also founded this company.
Is Ovation a funded company?
Ovation is a funded company, having raised a total of $21.05M across 7 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Oct 31, 2018.
How many employees does Ovation have?
As of Dec 31, 2024, the latest employee count at Ovation is 26.
What does Ovation do?
Guest experience management solutions are offered by Ovation, specifically tailored for the restaurant industry. Feedback is collected through frictionless SMS-based surveys, operational insights are provided to identify and address issues, and real-time guest recovery is enabled with AI-driven responses. Text marketing tools are also included to drive revenue and improve customer retention. The platform is designed to support multi-unit and enterprise-level restaurants, focusing on enhancing guest satisfaction and operational efficiency across various locations.
Who are the top competitors of Ovation?
Ovation's top competitors include Paytronix, SevenRooms and Momos.
What products or services does Ovation offer?
Ovation offers Frictionless Feedback, Operational Insights, Real-time Guest Recovery, and Text Marketing.
Who are Ovation's investors?
Ovation has 16 investors. Key investors include Branded Strategic Hospitality, York IE, Peak Sustainability Ventures, OneValley, and Summit Capital.