About Ovation
Ovation is a company based in Provo (United States) founded in 2016 by Zack Oates. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Ovation has raised $21.05 million across 7 funding rounds from investors including Branded Strategic Hospitality, York IE and Peak Sustainability Ventures. The company has 26 employees. Ovation offers products and services including Frictionless Feedback, Operational Insights, Real-time Guest Recovery, and Text Marketing. Ovation operates in a competitive market with competitors including Paytronix, Bridg, SevenRooms, Incentivio and Momos, among others.
- Headquarter Provo, United States
- Employees 26
- Founders Zack Oates
- SectorsConsumer
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website ovationup.com
- Social LinkedIn
- Legal Name Ovation Up, Inc.
- Total Equity Funding$21.05M (USD)
in 7 rounds
- Latest Funding Round$3M (USD), Series A
Feb 2026
- InvestorsBranded Strategic Hospitality
& 15 more
- Employee Count26
Products & Services of Ovation
Ovation offers a comprehensive portfolio of products and services, including Frictionless Feedback, Operational Insights, Real-time Guest Recovery, and Text Marketing.
Feedback is collected through SMS-based guest surveys.
Insights are provided to improve restaurant operational efficiency.
Guest concerns are resolved instantly with AI responses.
Revenue is driven through targeted SMS marketing campaigns.
Funding Insights of Ovation
Ovation has successfully raised a total of $21.05M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.05M
- Total Rounds 7
- Last Round Series A — $3M
- First Round $150,000
(Oct 2018)
- Investors Count 16
All 7 funding rounds of Ovation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $3M | Series A | – | – | – |
| Jun 2024 | $9M | Series A | – | TIA Ventures, Summit Capital | |
| Jun 2023 | $4M | Series A | – | York IE, TIA Ventures | |
| Sep 2022 | $2M | Series A | – | York IE | |
| Nov 2021 | $1.9M | Seed | – | Branded Strategic Hospitality | – |
| Aug 2019 | $1M | Seed | – | Monta Vista Capital | |
| Oct 2018 | $150,000 | Seed | – | 500 Global | – |
16 investors in total: 13 institutional and 3 angel.
Investors in Ovation
Ovation has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Branded Strategic Hospitality, York IE and Peak Sustainability Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed by TIA Ventures toward early-stage tech startups. | – | tiaventures.com | New York, United States | |
Early-stage venture capital fund focused on multiple sectors | 2019 | peakventures.in | Mumbai, India | |
- | – | tenzing.vc | - | |
Advisory and investment services for technology companies, focusing on B2B SaaS growth. | 2019 | york.ie | Manchester, United States | |
Early-stage tech investments in Europe are targeted by Peak. | – | peak.capital | Amsterdam, Netherlands | |
Angel investments are directed toward tech and hospitality sectors. | 1995 | brandedstrategic.com | New York, United States | |
Early-stage tech-focused VC firm investing in geographies such as the US | – | montavc.com | Mountain View, United States | |
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
Diversified investment management is handled across multiple asset classes. | 1996 | summitcapital.com | Seattle, United States | |
Alternative investment platform for startups | 2010 | theonevalley.com | San Mateo, United States |
Investor details for Ovation
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
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People of Ovation
12 people are tracked at Ovation (6 in leadership, 3 in board & advisors, 3 in team); the tracked headcount is 26.
| Name | Role | Group |
|---|---|---|
Zack Oates | Founder & CEO | Leadership |
Wade Allen | SVP, Chief Digital Officer & Head, Off-Premise | Leadership |
Kyle Vorkink | Head Of Marketing | Leadership |
Patrik Drean | VP Of Engineering | Leadership |
Derek Morgan | Co-Founder | Leadership |
Jake L. | Vp, Partnerships | Leadership |
Steve Young | Advisor | Board & advisors |
Glen Anderson | Advisor | Board & advisors |
Kelly Macpherson | Advisor | Board & advisors |
Rebecca R. Gilmore | Marketing And Events Manager | Team |
Justin Roundy | Strategic Account Executive | Team |
Derek Larson | Strategic Account Executive | Team |
Complete people profiles for Ovation
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Ovation
3 dated milestones of Ovation across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Ovation is founded.
- Funding First funding round of $150K.
- Funding Latest funding round, Series A, of $3.0M.
Competitors of Ovation
Ovation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Paytronix, Bridg, SevenRooms, Incentivio and Momos, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| paytronix.com | 2001 | Newton, United States | $75M | 234 | Cloud-based loyalty solutions for restaurants and stores are provided. | |
| bridg.com | 2011 | Los Angeles, United States | $12.96M | – | Bridg is focused on in-store identity resolution for retailers. | |
| sevenrooms.com | 2011 | New York, United States | $74.4M | 10 | Software suite solutions for restaurant management and engagement are provided. | |
| incentivio.com | 2014 | Bedford, United States | $19.17M | 28 | Customer engagement and loyalty solutions for restaurants and food businesses | |
| momos.com | 2020 | Singapore | $16.5M | – | Software suite solutions for restaurant management are provided. | |
| fishbowl.com | 2000 | Alexandria, United States | $23.3M | 131 | One-to-one guest marketing tools are provided for restaurants. | |
| hashtagloyalty.com | 2015 | Mumbai, India | $16.46M | 39 | Consumer loyalty platforms are enabled for digital rewards and analytics. | |
| bikky.com | 2017 | New York, United States | $9.25M | 15 | Data-driven customer engagement solutions for restaurants are provided. |
Detailed competitors of Ovation
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Ovation
The website of Ovation (ovationup.com) receives about 477.9K visits a month and ranks #124,046 among all websites worldwide, #3,242 in Business Services.
- Monthly visits477.9K
▲ 16.2% vs previous month
- Unique visitors221.9K
per month
- Global rank#124,046
among all websites
- Category rank#3,242
Business and Consumer Services · Business Services
- Bounce rate43%
- Pages per visit2.4
- Average visit1 min 13 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with Ovation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
smarty.com | smarty.com | 100% | – | #103,032 | – |
ovationseattle.com | ovationseattle.com | 73% | – | #1,657,570 | – |
| sawtoothsoftware.com | 62% | 1M | #20,084 | View details | |
| sentral.com | 60% | 102.7K | #307,420 | View details | |
ovationco.com | ovationco.com | 60% | – | #457,555 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Ovation
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Ovation
Complete news archive for Ovation
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Ovation
10 companies that operate in the same segment as Ovation (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 7,780 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 590.8 M | – | – | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 1.15 B | USD 6.15 B | 5,700 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – | |
Food delivery services are offered in major Indian cities. | 2012 | Mumbai, Maharashtra, India | USD 97.72 M | USD 39.01 M | 3,150 |
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Frequently Asked Questions about Ovation
Ovation was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Ovation is headquartered in Provo, United States. It is registered at Provo, Utah, United States.
Zack Oates is the current CEO of Ovation. They have also founded this company.
Ovation is a funded company, having raised a total of $21.05M across 7 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Oct 2018.
Ovation has 26 employees.
Guest experience management solutions are offered by Ovation, specifically tailored for the restaurant industry. Feedback is collected through frictionless SMS-based surveys, operational insights are provided to identify and address issues, and real-time guest recovery is enabled with AI-driven responses. Text marketing tools are also included to drive revenue and improve customer retention. The platform is designed to support multi-unit and enterprise-level restaurants, focusing on enhancing guest satisfaction and operational efficiency across various locations.
Ovation's top competitors include Paytronix, SevenRooms and Momos.
Ovation offers Frictionless Feedback, Operational Insights, Real-time Guest Recovery, and Text Marketing.
Ovation has 16 investors. Key investors include Branded Strategic Hospitality, York IE, Peak Sustainability Ventures, OneValley, and Summit Capital.
Ovation operates through Ovation Up, Inc..
The website of Ovation receives about 478 thousand visits a month and ranks #124,046 among all websites worldwide.