About Panache Tech
Panache Tech is a Media & Entertainment company based in Los Angeles (United States) founded in 2006, and was acquired by AppNexus in December 2011. Digital video ad serving solutions are provided for premium publishers. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Video. Its competitors include RhythmOne, NextRoll and Unified; 3 of its 3 listed competitors have raised funding.
Company details
Panache was founded in 2006 in Los Angeles, United States, within the digital video advertising sector. Software and services for ad fulfillment were developed to support premium publishers in ad planning, innovative formats, workflow processes, and performance metrics. The platform was utilized by companies including Fox News, CBS, and MTV Networks for video promotion. Acquisition by 247 Media occurred in December 2011 for an undisclosed amount.
- Headquarters Los Angeles, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website panachetech.com
- Social LinkedIn X
- Acquired by AppNexus (Dec 2011)
Investors in Panache Tech
Panache Tech has secured backing from 1 investor. Prominent investors backing the company include AppNexus.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Programmatic advertising technology platform is provided for online trading. | 2007 | appnexus.com | New York, United States |
Investor details for Panache Tech
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Timeline of Panache Tech
2 dated milestones of Panache Tech across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Panache Tech is founded.
- Exit Acquired by AppNexus.
Competitors of Panache Tech
Panache Tech has 3 listed competitors in our database, 3 of them funded. They include RhythmOne, NextRoll and Unified.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rhythmone.com | 2004 | San Francisco, United States | $41.93M | 517 | Audiences are connected to brands via cross-screen video advertising. | |
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses | |
| unified.com | 2011 | New York, United States | $55.6M | 115 | Social media advertising services are delivered across digital platforms. |
Detailed competitors of Panache Tech
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Panache Tech (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Panache Tech
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Frequently Asked Questions about Panache Tech
Panache Tech was founded in 2006.
Panache Tech is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Panache was founded in 2006 in Los Angeles, United States, within the digital video advertising sector. Software and services for ad fulfillment were developed to support premium publishers in ad planning, innovative formats, workflow processes, and performance metrics. The platform was utilized by companies including Fox News, CBS, and MTV Networks for video promotion. Acquisition by 247 Media occurred in December 2011 for an undisclosed amount.
Panache Tech has 1 investor. Key investors include AppNexus.
Yes. Panache Tech was acquired by AppNexus in December 2011.