Pasabi

Edinburgh, United Kingdom Founded: 2016 • Age: 10 yrs Acquired By Themis
Personalized fashion recommendations are generated from Pinterest data.
Annual revenue - Latest available
Total funding - 1 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Pasabi

Pasabi is a company based in Edinburgh (United Kingdom) founded in 2016 was acquired by Themis in October 2025. Pasabi offers products and services including Fake Account Detection, Fake Review Detection, and Counterfeit Goods Detection. Pasabi operates in a competitive market with competitors including Reputation, BirdEye, PowerReviews, TrustYou and ReviewTrackers, among others.

  • Headquarter Edinburgh, United Kingdom
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Cunning Blade Ltd
  • Date of Incorporation 27 Nov, 2013
  • Jurisdiction EDINBURGH
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
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  • EBITDA
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  • Latest Funding Round
    Not available
  • Investors
    Themis

    & 1 more

  • Employee Count
    Not available
  • Acquired by
    Themis

    (Oct 02, 2025)

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Products & Services of Pasabi

Pasabi offers a comprehensive portfolio of products and services, including Fake Account Detection, Fake Review Detection, and Counterfeit Goods Detection.

Product name locked
Category locked
Primary

Service to identify and prevent fake accounts on platforms

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Tool to eliminate fake reviews and protect business reputation

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System to detect and remove illegal counterfeit items online

People of Pasabi

Headcount 10-50
Employee Profiles 1
Employee Profiles
People
Conor Kelly
Product Manager

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Teams

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Funding Insights of Pasabi

Investors in Pasabi

Pasabi has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Themis and VeUP.

All
Institutional
Investor Description Founded Year Domain Location
Provides cloud consulting, data analytics, AI services, and business acceleration strategies.
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Themis is engaged in financial crime prevention and risk management.
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Investor details for Pasabi

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  • Participation history

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Investments & Acquisitions by Pasabi

Investments
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Investment portfolio details for Pasabi

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Pasabi

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Detailed financials for Pasabi

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  • Profit trends
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Pasabi Comparisons

Pasabi Primary company
Description
Personalized fashion recommendations are generated from Pint...
Location
Edinburgh, United Kingdom
Founded Year
2016
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Pasabi

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Competitors of Pasabi

Pasabi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reputation, BirdEye, PowerReviews, TrustYou and ReviewTrackers, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based reputation management is offered for businesses via online channels.
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Cloud based platform offering software for reputation management and customer experience solutions
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Insights from customer reviews are generated via cloud-based platform.
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Cloud-based reputation management solutions are offered for hospitality industries.
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Customer reviews are monitored, analyzed, and managed across review sites.
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Brand management platform used by businesses for online oversight.
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Detailed competitors of Pasabi

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Latest news on Pasabi

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Complete news archive for Pasabi

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about Pasabi

Pasabi was founded in 2016 and raised its 1st funding round 7 years after it was founded.

Pasabi is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.

Pasabi was founded in 2016 in Edinburgh, United Kingdom. The platform operates in the fashion sector as an online service for personalized product recommendations. User data is extracted from Pinterest accounts, after which similar items are sourced from various retail platforms. As of April 2017, the service remains pre-launch.

Pasabi's top competitors include Reputation, BirdEye and PowerReviews.

Pasabi offers Fake Account Detection, Fake Review Detection, and Counterfeit Goods Detection.

Pasabi has 2 investors. Key investors include Themis, and VeUP.

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