About Percolate
Percolate is a Technology company based in New York (United States) founded in 2011 by Noah Brier, James Gross, and Doug Winter, and was acquired by Seismic in November 2019. Content marketing platform is provided for creation and social sharing. Percolate has raised $106.5 million across 5 funding rounds from investors including Seismic, Lightspeed Venture Partners and Lerer Hippeau. The company has 39 employees. Its chief executive, as recorded, is Doug Winter. Percolate offers products and services including Percolate Platform. Its focus areas include Enterprise Applications, MarketingTech and Content Marketing. Its legal entity is PERCOLATE INDUSTRIES, INC. Its competitors include Skyword, NewsCred and Pepper Content; 3 of its 3 listed competitors have raised funding.
Company details
Percolate was founded in 2011 in New York, United States, within the content marketing sector. A platform is offered to assist marketers in content creation, team collaboration, and distribution across social networks. Operations include tools for content calendars, photo libraries with licensing, image and form editors, approval workflows, legal permissions for user-generated assets, and analytics to track performance metrics.
- Headquarters New York, United States
- Employees 39
- Founders Noah Brier, James Gross, Doug Winter
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website percolate.com
- Social LinkedIn X
- Acquired by Seismic (Nov 2019)
- Legal Name Percolate Industries, Inc.
Products & Services of Percolate
Percolate offers a comprehensive portfolio of products and services, including Percolate Platform.
Platform for content marketing and distribution tools
Funding Insights of Percolate
Percolate has successfully raised a total of $106.5M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $32 million completed in March 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $106.5M
- Total Rounds 5
- Last Round Series C — $32M
- First Round $1.5M
(Dec 2011)
- Investors Count 20
All 5 funding rounds of Percolate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2019 | $32M | Series C | – | Capital IP | |
| May 2015 | $40M | Series C | – | Lightspeed Venture Partners | |
| Apr 2014 | $24M | Series B | – | Sequoia Capital | |
| Nov 2012 | $9M | Series A | – | GGV Capital | |
| Dec 2011 | $1.5M | Seed | – | First Round Capital |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Percolate
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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20 investors in total: 17 institutional and 3 angel.
Investors in Percolate
Percolate has secured backing from 20 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Seismic, Lightspeed Venture Partners and Lerer Hippeau.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt investment firm focused on life science & technology sectors | capitalip.com | San Francisco, United States | ||
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Early-stage tech investments are made primarily in US companies. | slow.co | New York, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Tech focused VC firm investing in early-stage startups in the US | advancitcapital.com | New York, United States | ||
VC firm making investment in early stage companies in the US | transmediacapital.com | San Francisco, United States |
Investor details for Percolate
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Percolate
428 people are tracked at Percolate (207 in leadership, 6 in board & advisors, 215 in team); the tracked headcount is 39.
| Name | Role | Group |
|---|---|---|
Noah Brier | Founder | Leadership |
James Gross | Founder | Leadership |
Doug Winter | Co-Founder & CEO | Leadership |
David Richardson | Customer Success Director | Leadership |
Andrew Cohen | Customer Success Director - Global Strategic Accounts | Leadership |
Darryl Rowley | Customer Success Director | Leadership |
Timothy O'Leary | Director, Customer Success | Leadership |
David Wilcox | Customer Success Director | Leadership |
Ryan Dileonardi | Customer Success Director | Leadership |
Lucila Suarez | Customer Success Director | Leadership |
Justin Hudson | Director, Global Strategic Accounts | Leadership |
Lauren Maddock | Digital Customer Success Director | Leadership |
Tim Driscoll | Customer Success Director | Leadership |
Brendan Boyson | Senior Director, Global Sales | Financial Services | Leadership |
Zach Kovner | Senior Director, Enterprise Sales | Leadership |
Denise Doxey | Director, Project Management Office | Leadership |
Krish Mantripragada | Chief Product Officer | Leadership |
Jenna McGleam | Customer Success Director | Leadership |
Amal Halouach Kharbichi | Head Of South EMEA Sales | Leadership |
Natasha Khatami | Associate Talent Acquisition Partner | Leadership |
408 more people are available in the full profile.
Complete people profiles for Percolate
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Percolate
5 dated milestones of Percolate across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Percolate is founded.
- Funding First funding round of $1.5M.
- Milestone Reaches Soonicorn status.
- Funding Latest funding round, Series C, of $32.0M.
- Exit Acquired by Seismic.
Competitors of Percolate
Percolate has 3 listed competitors in our database, 3 of them funded. They include Skyword, NewsCred and Pepper Content.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| skyword.com | 2010 | Boston, United States | $59.39M | 101 | Keywords and social posts are managed by content marketing software. | |
| newscred.com | 2008 | New York, United States | $108.54M | 69 | Platform offering software for marketing management | |
| peppercontent.io | 2017 | Wilmington, United States | $18.92M | 153 | AI-powered platform connects businesses with freelance content creators. |
Detailed competitors of Percolate
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Percolate
The website of Percolate (percolate.com) receives about 8.2K visits a month and ranks #2,423,677 among all websites worldwide, #10,656 in Marketing and Advertising.
- Monthly visits8.2K
▼ 7.7% vs previous month
- Unique visitors3.6K
per month
- Global rank#2,423,677
among all websites
- Category rank#10,656
Business and Consumer Services · Marketing and Advertising
- Bounce rate39%
- Pages per visit1.9
- Average visit20 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Percolate. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| newscred.com | 100% | View details | |||
| contently.com | 100% | 116.2K | #411,855 | View details | |
| kapost.com | 85% | 1.1K | #14,945,425 | View details | |
edelmandigital.com | edelmandigital.com | 83% | – | ||
clients.newsmax.com | clients.newsmax.com | 75% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Percolate
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Percolate (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Percolate
Complete news archive for Percolate
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Frequently Asked Questions about Percolate
Percolate was founded in 2011.
Percolate is headquartered in New York, United States. It is registered at New York, New York, United States.
Doug Winter is the CEO of Percolate, as recorded in our data. They have also founded this company.
Percolate is a funded company, having raised a total of $106.5M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Dec 2011.
Percolate has 39 employees.
Percolate was founded in 2011 in New York, United States, within the content marketing sector. A platform is offered to assist marketers in content creation, team collaboration, and distribution across social networks. Operations include tools for content calendars, photo libraries with licensing, image and form editors, approval workflows, legal permissions for user-generated assets, and analytics to track performance metrics.
Percolate's top competitors include Pepper Content, Skyword and NewsCred.
Percolate offers Percolate Platform.
Percolate has 20 investors. Key investors include Seismic, Lightspeed Venture Partners, Lerer Hippeau, WPP, and Capital IP.
Percolate operates through Percolate Industries, Inc..
Yes. Percolate was acquired by Seismic in November 2019.