Percolate

New York, United States Founded: 2011 • Age: 15 yrs Acquired By Seismic
Content marketing platform is provided for creation and social sharing.
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About Percolate

Percolate is a company based in New York (United States) founded in 2011 was acquired by Seismic in November 2019.. Percolate has raised $106.5 million across 5 funding rounds from investors including Seismic, Lightspeed Venture Partners and Lerer Hippeau. Percolate offers products and services including Percolate Platform. Percolate operates in a competitive market with competitors including Skyword, NewsCred, Pepper Content, Contently and DivvyHQ, among others.

  • Headquarter New York, United States
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Percolate Industries, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $106.5 M (USD)

    in 5 rounds

  • Latest Funding Round
    $32 M (USD), Series C

    Mar 14, 2019

  • Investors
    Seismic

    & 15 more

  • Employee Count
    Employee Count
  • Acquired by
    Seismic

    (Nov 05, 2019)

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Products & Services of Percolate

Percolate offers a comprehensive portfolio of products and services, including Percolate Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for content marketing and distribution tools

People of Percolate
Headcount 1000-5000
Employee Profiles 423
Board Members and Advisors 7
Employee Profiles
People
Will Bowman
Rvp, Customer Success
People
Sean Leblanc
Team Lead, GTM Systems
People
Elizabeth Gibbons
Rvp, Professional Services
People
David Richardson
Customer Success Director

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Board Members and Advisors
people
Pete Solvik
Board Member, Series A Lead Investor
people
Peter Arrowsmith
Board Member
people
John Thompson
Board Member
people
Ryan Lanpher
Board Member

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Funding Insights of Percolate

Percolate has successfully raised a total of $106.5M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $32 million completed in March 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series C — $32.0M
  • First Round

    (15 Dec 2011)

  • Investors Count 15
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2019 Amount Series C - Percolate Valuation Capital IP
May, 2015 Amount Series C - Percolate Valuation Lightspeed Venture Partners
Apr, 2014 Amount Series B - Percolate Valuation Sequoia Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Percolate

Percolate has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Seismic, Lightspeed Venture Partners and Lerer Hippeau. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Private debt investment firm focused on life science & technology sectors
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location
Sequoia Capital is engaged in venture capital investments.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Percolate

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Percolate

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Percolate Comparisons

Employees
+
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Competitors of Percolate

Percolate operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Skyword, NewsCred, Pepper Content, Contently and DivvyHQ, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Keywords and social posts are managed by content marketing software.
domain founded_year HQ Location
Platform offering software for marketing management
domain founded_year HQ Location
AI-powered platform connects businesses with freelance content creators.
domain founded_year HQ Location
Content marketing workflows are managed from creation to distribution.
domain founded_year HQ Location
Content planning and production are enabled by a cloud-based tool.
domain founded_year HQ Location
Content management platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Percolate

Frequently Asked Questions about Percolate

When was Percolate founded?

Percolate was founded in 2011.

Where is Percolate located?

Percolate is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Percolate a funded company?

Percolate is a funded company, having raised a total of $106.5M across 5 funding rounds to date. The company's 1st funding round was a Series B of $24M, raised on Dec 15, 2011.

What does Percolate do?

Percolate was founded in 2011 in New York, United States, within the content marketing sector. A platform is offered to assist marketers in content creation, team collaboration, and distribution across social networks. Operations include tools for content calendars, photo libraries with licensing, image and form editors, approval workflows, legal permissions for user-generated assets, and analytics to track performance metrics.

Who are the top competitors of Percolate?

Percolate's top competitors include Pepper Content, StoryStream and DivvyHQ.

What products or services does Percolate offer?

Percolate offers Percolate Platform.

Who are Percolate's investors?

Percolate has 16 investors. Key investors include Seismic, Lightspeed Venture Partners, Lerer Hippeau, WPP, and Capital IP.

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