About Perfect Diary
Perfect Diary is a company based in Kowloon (China) founded in 2017 by Jinfeng Huang. Perfect Diary has raised $240 million across 4 funding rounds from investors including The Carlyle Group, Warburg Pincus and Loayal Valley Capital. Perfect Diary has completed 1 acquisition, including LittleOndine. Perfect Diary operates in a competitive market with competitors including Lumilady, PBA cosmetics, Mistine China, Izhiguan and Shuiyang Group, among others.
- Headquarter Kowloon, China
- Founders Jinfeng Huang
- Stage Unicorn
- SectorsConsumerHealthcare
- Email••••••••
- Website perfectdiary.com
- Social X Facebook Instagram
- Total Equity Funding$240M (USD)
in 4 rounds
- Latest Funding Round$140M (USD), Series B
Sep 2020
- InvestorsThe Carlyle Group
& 8 more
- Investments & Acquisitions
Funding Insights of Perfect Diary
Perfect Diary has successfully raised a total of $240M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $140 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $240M
- Total Rounds 4
- Last Round Series B — $140M
- Investors Count 9
All 4 funding rounds of Perfect Diary with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $140M | Series B | $4B | Warburg Pincus, The Carlyle Group | – |
| Apr 2020 | $100M | Series B | – | Boyu Capital | |
| Sep 2019 | – | Series A | $1B | Hillhouse, Sequoia Capital | – |
| May 2018 | – | Series A | – | Gaorong Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2020 | $4B | •••••••• |
| Sep 2019 | $1B | •••••••• |
Last known valuation $4B (Sep 2020). 9 investors in total: 9 institutional.
Investors in Perfect Diary
Perfect Diary has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include The Carlyle Group, Warburg Pincus and Loayal Valley Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-stage private equity investments are pursued across diverse sectors. | 1966 | warburgpincus.com | New York, United States | |
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | - | |
Mid-market companies are targeted for investment by Loayal Valley Capital. | – | loyalvalleycapital.com | Shanghai, China | |
Boyu Capital is recognized as a leading alternative asset management firm. | – | boyucapital.com | Hong Kong, China | |
VC and PE investments are directed toward multiple sectors. | – | HOPU.tcc.mode | Beijing, China | |
Global private equity investments are managed with long-term focus. | – | hillhouseinvestment.com | New York, United States | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | - | |
Early and growth-stage TMT startups are funded in China. | – | gaorongvc.com | Beijing, China | |
- | – | chccg.com | - |
Investor details for Perfect Diary
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Perfect Diary
14 people are tracked at Perfect Diary (12 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Jinfeng Huang | Founder & CEO | Leadership |
David Huang | CEO | Leadership |
Christy Sun | CMO | Leadership |
William Liu | CTO | Leadership |
Henry Huang | VP | Leadership |
Rory Feng | Director of New Retail | Leadership |
Irene Lyu | Director of Strategic Investment | Leadership |
Alex Chen | Director of Product | Leadership |
Bingliang Liu | Vice President | Leadership |
Snow He | Supply Chain Director | Leadership |
Jim Che | Offline Channel BD Head | Leadership |
Yuchen Wu | Watosa Global - Brand Director | Leadership |
Yuying L. | Marketing Manager At Galenic | Team |
Regan Chu | Brand Supervisor - Perfect Diary | Team |
Complete people profiles for Perfect Diary
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Perfect Diary
Perfect Diary has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LittleOndine.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of makeup products | littleondine.cn | Shanghai, China | 2014 | Apr 2020 | •••• |
Complete acquisition details for Perfect Diary
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Perfect Diary
5 dated milestones of Perfect Diary across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Perfect Diary is founded.
- Funding First funding round.
- Milestone Reaches Unicorn status.
- Acquisition Acquires LittleOndine.
- Funding Latest funding round, Series B, of $140.0M.
Competitors of Perfect Diary
Perfect Diary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lumilady, PBA cosmetics, Mistine China, Izhiguan and Shuiyang Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lumilady.com | 2007 | Shanghai, China | $26M | – | Private label for Beauty Products | |
| pba.cn | 2010 | Xiamen, China | $7.93M | – | Private label cosmetics brand | |
| mistinechina.com | 2015 | China | $31.38M | – | Makeup care products are offered via an internet-first brand. | |
| izhiguan.com | 2014 | Guangzhou, China | $3M | – | Specializes in private label organic beauty products for brands and retailers. | |
| syounggroup.com | 2009 | Changsha, China | – | – | Operates a direct-to-consumer brand specializing in makeup products. | |
| winona.cn | 2010 | Kunming, China | – | – | Internet first brand of skin, makeup, and bath & body care products | |
| florasis.com | 2017 | Hangzhou, China | – | – | Offers cosmetics, makeup, skincare, and tools through online retail platform. |
Detailed competitors of Perfect Diary
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Perfect Diary
The website of Perfect Diary (perfectdiary.com) receives about 36.8K visits a month.
- Monthly visits36.8K
▲ 15.9% vs previous month
Websites whose visitors overlap most with Perfect Diary. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
perfect-cosme-picks.com | perfect-cosme-picks.com | 100% | – | #679,149 | – |
fujikobrand.com | fujikobrand.com | 92% | – | #912,914 | – |
| suqqu.com | 90% | 600.1K | #80,506 | View details | |
lips-shopping.com | lips-shopping.com | 90% | – | #345,328 | – |
narscosmetics.jp | narscosmetics.jp | 72% | – | #102,701 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Perfect Diary
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Perfect Diary
Complete news archive for Perfect Diary
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Perfect Diary
10 companies that operate in the same segment as Perfect Diary (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Perfect Diary
Perfect Diary was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Perfect Diary is headquartered in Kowloon, China. It is registered at Kowloon, Hong Kong, China.
Jinfeng Huang is the current CEO of Perfect Diary. They have also founded this company.
Perfect Diary is a funded company, having raised a total of $240M across 4 funding rounds to date.
Perfect Diary was founded in 2017 and is headquartered in Kowloon, China. Operations focus on the cosmetics sector through an internet-first model. A range of products is provided, including lip glaze, lip pencils, lipstick, eyeliner, eyebrow pencils, eye shadows, makeup brushes, and makeup removal liquids. Educational content on makeup techniques and tips is also available via the companys website.
Perfect Diary's top competitors include Lumilady, PBA cosmetics and Winona.
Perfect Diary has made 1 acquisition, including LittleOndine.
Perfect Diary has 9 investors. Key investors include The Carlyle Group, Warburg Pincus, Loayal Valley Capital, Boyu, and Hopu Investments.
The valuation of Perfect Diary is $4B as of Sep 2020.