About Picnic
Picnic is a company based in London (United Kingdom) founded in 2017 by Matthew Goldhill. It operates as a API-as-a-Product and Two-Sided Marketplace. Picnic has raised $3.89 million across 2 funding rounds from investors including Guinness Global Investors, First Party Capital and Gurman Hundal. The company has 14 employees as of December 31, 2021. Picnic offers products and services including PIQ Data Platform, Creative Formats, and PIQ Packages. Picnic operates in a competitive market with competitors including MoPub, Yieldmo, Cadent, Digital Domain and Primedia Group, among others.
- Headquarter London, United Kingdom
- Employees 14 as on 31 Dec, 2021
- Founders Matthew Goldhill
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Sectors
Business ServicesMedia & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Picnic Media Limited
- Date of Incorporation 01 Dec, 2016
- Jurisdiction MAIDSTONE, KENT, UNITED KINGDOM
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Annual Revenue
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Net Profit
-$164.84 K (USD)-189as on Dec 31, 2021
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EBITDA
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Total Equity Funding
$3.89 M (USD)
in 2 rounds
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Latest Funding Round
$1.25 M (USD), Series A
Sep 15, 2023
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Investors
Guinness Global Investors
& 4 more
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Employee Count
14
as on Dec 31, 2021
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Products & Services of Picnic
Picnic offers a comprehensive portfolio of products and services, including PIQ Data Platform, Creative Formats, and PIQ Packages.
Quality inventory is curated for improved campaign outcomes.
User-friendly ad formats are designed for genuine engagement.
Scalable quality and performance are offered through packages.
Funding Insights of Picnic
Picnic has successfully raised a total of $3.89M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.25 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $1.2M
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First Round
First Round
(07 Dec 2021)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2023 | Amount | Series A - Picnic | Valuation | First Party Capital | |
| Dec, 2021 | Amount | Series A - Picnic | Valuation | Guinness Global Investors |
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Investors in Picnic
Picnic has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Guinness Global Investors, First Party Capital and Gurman Hundal.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Aperiam Ventures is focused on adtech and martech investments.
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Founded Year | Domain | Location | |
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Private equity and equity funds are managed across multiple sectors.
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Founded Year | Domain | Location |
Investments & Acquisitions by Picnic
Financial Statements - Picnic
Picnic Comparisons
Competitors of Picnic
Picnic operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MoPub, Yieldmo, Cadent, Digital Domain and Primedia Group, among others.
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Frequently Asked Questions about Picnic
Picnic was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Picnic is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Matthew Goldhill is the current CEO of Picnic. They have also founded this company.
Picnic is a funded company, having raised a total of $3.89M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.65M, raised on Dec 07, 2021.
As of Dec 31, 2021, the latest employee count at Picnic is 14.
Picnic is dedicated to creating a more user-friendly ad-funded web by prioritizing quality media and creative formats. Solutions are provided to advertisers and publishers to improve campaign outcomes through quality-guaranteed inventory and user-friendly ad formats. The platform addresses issues like poor ad experiences that harm brand trust and perception, as highlighted by surveys conducted with YouGov. Services are offered to boost brand awareness, acquire customers, and reduce ad waste in the programmatic advertising sector.
Picnic offers PIQ Data Platform, Creative Formats, and PIQ Packages.
Picnic has 5 investors. Key investors include Guinness Global Investors, First Party Capital, Gurman Hundal, Brian O'Kelley, and Aperiam Ventures.