About Picnic
Picnic is a Business Services company based in London (United Kingdom) founded in 2017 by Matthew Goldhill. Picnic is focused on building a user-friendly ad-funded web. It operates on a API-as-a-Product and Two-Sided Marketplace model in Business Services and Media & Entertainment sectors. Picnic has raised $3.89 million across 2 funding rounds from investors including Guinness Global Investors, First Party Capital and Gurman Hundal. The company has 14 employees. Its chief executive is Matthew Goldhill. Picnic offers products and services including PIQ Data Platform, Creative Formats, and PIQ Packages. Its focus areas include Technology, Advertising Technology and Programmatic Advertising. Its legal entity is PICNIC MEDIA LIMITED. Its competitors include MoPub, Yieldmo, Cadent, Digital Domain and Primedia Group and 5 more; 5 of its 10 listed competitors have raised funding.
Company details
Picnic is dedicated to creating a more user-friendly ad-funded web by prioritizing quality media and creative formats. Solutions are provided to advertisers and publishers to improve campaign outcomes through quality-guaranteed inventory and user-friendly ad formats. The platform addresses issues like poor ad experiences that harm brand trust and perception, as highlighted by surveys conducted with YouGov. Services are offered to boost brand awareness, acquire customers, and reduce ad waste in the programmatic advertising sector.
- Net Profit-$164.84 K (USD)-189as on Dec 31, 2021
- Total Equity Funding$3.89M (USD)
in 2 rounds
- Latest Funding Round$1.25M (USD), Series A
Sep 2023
- InvestorsGuinness Global Investors
& 4 more
- Employee Count14
Products & Services of Picnic
Picnic offers a comprehensive portfolio of products and services, including PIQ Data Platform, Creative Formats, and PIQ Packages.
Quality inventory is curated for improved campaign outcomes.
User-friendly ad formats are designed for genuine engagement.
Scalable quality and performance are offered through packages.
Funding Insights of Picnic
Picnic has successfully raised a total of $3.89M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.25 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.89M
- Total Rounds 2
- Last Round Series A — $1.25M
- First Round $2.65M
(Dec 2021)
- Investors Count 5
All 2 funding rounds of Picnic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $1.25M | Series A | – | First Party Capital | |
| Dec 2021 | $2.65M | Series A | – | Guinness Global Investors | – |
5 investors in total: 3 institutional and 2 angel.
Investors in Picnic
Picnic has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Guinness Global Investors, First Party Capital and Gurman Hundal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | firstpartycapital.com | - | |
Aperiam Ventures is focused on adtech and martech investments. | – | aperiam.vc | - | |
Private equity and equity funds are managed across multiple sectors. | 2003 | guinnessgi.com | London, United Kingdom | |
GH Gurman Hundal | Co-founder of 8i Ventures, active angel investor in Indian startups | – | unknown_d736b01ec3d742129 | - |
BO Brian O'Kelley | Angel investor, adtech pioneer, co-founder of AppNexus, active in tech startups | – | unknown_2391b2d8bdf6455f9 | - |
Investor details for Picnic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Picnic
2 people are tracked at Picnic (2 in leadership); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
Matthew Goldhill | Founder & CEO | Leadership |
Thomas French | Account Director | Leadership |
Complete people profiles for Picnic
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Picnic
3 dated milestones of Picnic across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Picnic is founded.
- Funding First funding round of $2.6M.
- Funding Latest funding round, Series A, of $1.2M.
Competitors of Picnic
Picnic has 10 listed competitors in our database, 5 of them funded. They include MoPub, Yieldmo, Cadent, Digital Domain and Primedia Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mopub.com | 2010 | San Francisco, United States | $18.74M | 55 | Mobile ad serving and management platform for publishers | |
| yieldmo.com | 2012 | New York, United States | $22.1M | 109 | Online ad exchange platform | |
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| digitaldomain.com | 1992 | Los Angeles, United States | $18.22M | 191 | Visual effects studio for feature film and advertising production | |
| primedia.co.za | 1994 | Sandton, South Africa | – | – | Advertising and media services are provided across Africa. | |
| omnicomgroup.com | 1944 | New York, United States | – | 74,900 | Marketing & communications company | |
| themeetgroup.com | 2005 | New Hope, United States | – | 231 | Provider of advertising services | |
| mcsaatchi.com | 1995 | London, United Kingdom | – | 2,706 | Creative solutions are provided for brand building and business challenges. | |
| cumulusmedia.com | 1997 | Atlanta, United States | – | – | Audio-first media and entertainment company | |
| intersection.com | 2001 | New York, United States | $150M | 433 | Intersection is engaged in out-of-home advertising and public space communications. |
Detailed competitors of Picnic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Picnic
The website of Picnic (picnic.io) receives about 4.1K visits a month.
- Monthly visits4.1K
▲ 3.8% vs previous month
Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as Picnic (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Picnic
Complete news archive for Picnic
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Picnic
Picnic was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Picnic is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Matthew Goldhill is the current CEO of Picnic. They have also founded this company.
Picnic is a funded company, having raised a total of $3.89M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.65M, raised on Dec 2021.
Picnic has 14 employees.
Picnic is dedicated to creating a more user-friendly ad-funded web by prioritizing quality media and creative formats. Solutions are provided to advertisers and publishers to improve campaign outcomes through quality-guaranteed inventory and user-friendly ad formats. The platform addresses issues like poor ad experiences that harm brand trust and perception, as highlighted by surveys conducted with YouGov. Services are offered to boost brand awareness, acquire customers, and reduce ad waste in the programmatic advertising sector.
Picnic offers PIQ Data Platform, Creative Formats, and PIQ Packages.
Picnic has 5 investors. Key investors include Guinness Global Investors, First Party Capital, Gurman Hundal, Brian O'Kelley, and Aperiam Ventures.
Picnic operates through Picnic Media Limited.