PictureWealth

Perth, Australia Founded: 2017 • Age: 9 yrs
Online personal finance management platform for individuals

About PictureWealth

PictureWealth is a company based in Perth (Australia) founded in 2017 by David Pettit.. PictureWealth has raised $23.26 million across 4 funding rounds from investors including Gallagher Benefits and Neal Cross. PictureWealth has completed 1 acquisition, including Neo FS. PictureWealth operates in a competitive market with competitors including Personal Capital, Perfios, Gorila, Micruity and Finary, among others.

  • Headquarter Perth, Australia
  • Founders David Pettit
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $23.26 M (USD)

    in 4 rounds

  • Latest Funding Round
    $14 M (USD), Series A

    Feb 23, 2022

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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People of PictureWealth
Headcount 10-50
Employee Profiles 15
Employee Profiles
People
Leila Craig
Associate Adviser
People
Allan Maitland
CEO
People
Kelly Aldridge
Operations Manager
People
Pia Dollas-Welsh
Head of Advice Capability & Client Experience

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Funding Insights of PictureWealth

PictureWealth has successfully raised a total of $23.26M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $14 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $14.0M
  • First Round

    (04 Sep 2017)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2022 Amount Series A - PictureWealth Valuation

investors

Jun, 2020 Amount Seed - PictureWealth Valuation

investors

Jun, 2020 Amount Debt – Conventional - PictureWealth Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in PictureWealth

PictureWealth has secured backing from 2 investors, including institutional and angel investors. Prominent investors backing the company include Gallagher Benefits and Neal Cross. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Angel
Investor Description Founded Year Domain Location
Provides HR consulting services in policy design, compliance, and talent management.
Founded Year Domain Location

Neal Cross

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by PictureWealth

PictureWealth has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Neo FS. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Financial planning services are offered to clients by NEO.
2010
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - PictureWealth

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Picturewealth Comparisons

Employees
+
Add Comparison
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Competitors of PictureWealth

PictureWealth operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Personal Capital, Perfios, Gorila, Micruity and Finary, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Wealth data for individuals is aggregated and monitored.
domain founded_year HQ Location
Provides financial technology solutions for data analysis and verification globally.
domain founded_year HQ Location
Investment consolidation technology is provided for financial professionals.
domain founded_year HQ Location
Pension management solutions are provided for deferred annuities and plans.
domain founded_year HQ Location
Social trading platform for on stock market assets
domain founded_year HQ Location
Wealth management software solutions
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Picturewealth

Frequently Asked Questions about PictureWealth

When was PictureWealth founded?

PictureWealth was founded in 2017.

Where is PictureWealth located?

PictureWealth is headquartered in Perth, Australia. It is registered at Perth, Western Australia, Australia.

Is PictureWealth a funded company?

PictureWealth is a funded company, having raised a total of $23.26M across 4 funding rounds to date. The company's 1st funding round was a Seed of $8.3M, raised on Sep 04, 2017.

What does PictureWealth do?

Founded in 2017 in Perth, Australia, PictureWealth operates as an online platform in the personal finance sector. Users finances are organized into a unified dashboard, where current status is represented through formats covering net worth, income, cash flow, insurance, estate planning, and goals. Personalized actions and insights are generated based on the resulting financial profile. The service targets individual users seeking structured financial oversight.

Who are the top competitors of PictureWealth?

PictureWealth's top competitors include Perfios, Personal Capital and Micruity.

How many acquisitions has PictureWealth made?

PictureWealth has made 1 acquisition, including Neo FS.

Who are PictureWealth's investors?

PictureWealth has 2 investors. Key investors include Gallagher Benefits, and Neal Cross.

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