Pillar

San Francisco, United States Founded: 2019 • Age: 7 yrs
Influencer marketing software is provided via an online platform.

About Pillar

Pillar is a company based in San Francisco (United States) founded in 2019 by Faisal Younus. It operates as a SaaS (Software-as-a-Service) and Freemium. Pillar has raised $3.45 million across 3 funding rounds from investors including Y Combinator, Seabed VC and Romulus Capital. Pillar offers products and services including Link-in-Bio Store, Media Kit, Landing Pages & Funnels, Email Marketing, and Customer Analytics & CRM. Pillar operates in a competitive market with competitors including Influential, SuperAwesome, BitStar, Adly and GRIN, among others.

  • Headquarter San Francisco, United States
  • Founders Faisal Younus
  • Sectors
    Media & Entertainment
    Technology
  • Website category Games · Video Games Consoles and Accessories
  • Website pillar.io
  • Social LinkedIn X Facebook Instagram
Key Metrics
  • Total Equity Funding
    $3.45M (USD)

    in 3 rounds

  • Investors

Products & Services of Pillar

Pillar offers a comprehensive portfolio of products and services, including Link-in-Bio Store, Media Kit, Landing Pages & Funnels, Email Marketing, and Customer Analytics & CRM.

Link-in-Bio Store
Digital Marketing Tool

A tool for creators to sell products online easily.

Media Kit
Branding Tool

Real-time digital resume for securing brand deals effectively.

Landing Pages & Funnels
Marketing Tool

Customizable pages and funnels for high conversion rates.

Email Marketing
Communication Tool

Targeted email campaigns to engage and retain customers.

Customer Analytics & CRM
Data Tool

Tools to track engagement and improve marketing strategies.

Funding Insights of Pillar

Pillar has successfully raised a total of $3.45M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $3.45M
  • Total Rounds 3
  • First Round $150,000

    (Aug 2019)

  • Investors Count 8

All 3 funding rounds of Pillar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2022–Seed––
Jul 2020$3.3MSeed–Seabed VC, Romulus Capital
Aug 2019$150,000Seed––
Valuation history

8 investors in total: 5 institutional and 3 angel.

Investors in Pillar

Pillar has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Y Combinator, Seabed VC and Romulus Capital.

All
Venture Fund
Angel
InvestorDescriptionFounded YearDomainLocation
Early-stage startups are accelerated via funding and educational programs.
–ycombinator.comMountain View, United States
Seed-stage US tech companies are invested in by Seabed VC.
–seabed.vcSaratoga, United States
Early-stage VC firm investing in the US
–romuluscap.comBoston, United States
Venture capital firm focused on early-stage startups
–globalfounderscapital.comBerlin, Germany
-
–j-ventures.com-

Jonathan Kraft

-
–unknown_6886b5fb7a804808a-

Michael Gordon

Angel investor in Indian startups, ex-Google executive, focused on tech
–unknown_22940daf67e04d51b-

Ashkan Mizani

-
–unknown_e930782b141045b09-
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Investor details for Pillar

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Pillar

5 people are tracked at Pillar (1 in leadership, 4 in team).

NameRoleGroup
Faisal Younus
Co-FounderLeadership
Andrew Nikiforof
Full Stack DeveloperTeam
J Johnson Jr
PartnershipsTeam
Paul Karpenko
Founding EngineerTeam
️ Kiran Sai Subramanyam K
Senior Software EngineerTeam
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Complete people profiles for Pillar

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Pillar

3 dated milestones of Pillar across 3 years, from founding to its latest funding, stage changes and deals.

  1. Founded Pillar is founded.
  2. Funding First funding round of $150K.
  3. Funding Latest funding round, Seed,.

Competitors of Pillar

Pillar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influential, SuperAwesome, BitStar, Adly and GRIN, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
influential.co2014Las Vegas, United States$18.65M249
Influencer marketing platform is provided for social media content monetization.
superawesome.com2013London, United Kingdom$37M159
Kid-safe programmatic ad platform for under-13 audiences is operated.
bitstar.tokyo2014Tokyo, Japan$22.67M–
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
adly.com2009Los Angeles, United States$13.51M13
Brands are matched with influencers for targeted marketing campaigns.
grin.co2014Sacramento, United States$143.92M220
Influencer marketing platform for ecommerce businesses is provided by GRIN.
ikala.ai2011Taipei, Taiwan$51.45M–
AI-powered influencer marketing and cloud management solutions are provided.
shopmy.us2020Boston, United States$99.44M–
Influencer marketing solutions for creators and influencers
kofluence.com2018Bengaluru, India$5.33M80
AI-driven influencer marketing solutions are offered for businesses.
taggermedia.com2015Santa Monica, United States$23.5M20
Platform providing solutions for influencer marketing
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Detailed competitors of Pillar

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Pillar

The website of Pillar (pillar.io) receives about 254.1K visits a month and ranks #167,641 among all websites worldwide, #7,683 in Video Games Consoles and Accessories.

  • Monthly visits
    254.1K

    ▼ 26.9% vs previous month

  • Unique visitors
    175.9K

    per month

  • Global rank
    #167,641

    among all websites

  • Category rank
    #7,683

    Games · Video Games Consoles and Accessories

Similar websites

Websites whose visitors overlap most with Pillar. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
twitch.tv
100%
1.1B#44View details
paymentwall.com
89%
529K#100,155View details
roblox.com
76%
621.5M#55View details

Latest news on Pillar

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Complete news archive for Pillar

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Pillar

10 companies that operate in the same segment as Pillar (Advertising & Marketing Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M1,074
AI-driven ad campaigns are managed for personalization and optimization.
2005Paris, FranceUSD 59.97 MUSD 1.94 B3,510
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
SSP software is offered to publishers for ad inventory sales.
2006Redwood City, California, United StatesUSD 31 MUSD 282.93 M1,050
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.29 B––
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
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Frequently Asked Questions about Pillar

Pillar was founded in 2019.

Pillar is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Pillar is a funded company, having raised a total of $3.45M across 3 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Aug 2019.

Pillar is employed as a comprehensive platform for creators and coaches to manage their online businesses. It is focused on digital marketing and e-commerce solutions, offering tools like link-in-bio stores, media kits, landing pages, email marketing, and customer analytics. Services are provided to various sectors including fitness, fashion, beauty, and talent management. Integrations with platforms like Google Calendar and Zoom are supported, enabling seamless business operations. Automation of sales and brand deal facilitation are key aspects of the platform.

Pillar's top competitors include SuperAwesome, Adly and iKala.

Pillar offers Link-in-Bio Store, Media Kit, Landing Pages & Funnels, Email Marketing, and Customer Analytics & CRM.

Pillar has 8 investors. Key investors include Y Combinator, Seabed VC, Romulus Capital, Global Founders Capital, and Jonathan Kraft.

The website of Pillar receives about 254 thousand visits a month and ranks #167,641 among all websites worldwide.

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