Plexure

Auckland, New Zealand Founded: 1984 • Age: 42 yrs
Provider of in-store customer insights solutions for customer experience management
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About Plexure

Plexure is a company based in Auckland (New Zealand) founded in 1984.. Plexure has completed 1 acquisition, including Task Software. Plexure offers products and services including Loyalty Platform, Mobile Order & Pay, and Point of Sale. Plexure operates in a competitive market with competitors including Yodle, Zenput, Bluecore, InsightSquared and BeMyEye, among others.

  • Headquarter Auckland, New Zealand
  • Stage Public
  • Sectors
    Retail
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Plexure Limited
Operational Areas
Retail → Retail Technology & Automation
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $38.77 M (USD)
    32
    as on Mar 31, 2024
  • Net Profit
    $8.81 M (USD)
    -22
    as on Mar 31, 2024
  • EBITDA
    $9.32 M (USD)
    12
    as on Mar 31, 2024
  • Latest Funding Round
    $3.68 M (USD), Post-IPO

    Apr 02, 2019

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Plexure

Plexure offers a comprehensive portfolio of products and services, including Loyalty Platform, Mobile Order & Pay, and Point of Sale. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for personalized loyalty and data analysis

App for mobile ordering and payment processing

System for in-store and digital sales handling

People of Plexure
Headcount 50-200
Employee Profiles 82
Board Members and Advisors 4
Employee Profiles
People
Daniel Houden
CEO
People
Kathryn Byrne
Chief Strategy Officer
People
Russ Bennett
General Manager
People
André Gaylard
CFO

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Board Members and Advisors
people
Mitch Bowen
Non-Executive Director
people
Phil Norman
Chairman
people
Manda Trautwein
Non-Executive Director
people
Bill Crichton
Chairman

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Funding Insights of Plexure

  • Total Funding
  • Total Rounds 12
  • Last Round Post-IPO — $3.7M
  • First Round

    (01 Jun 2012)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2019 Amount Post-IPO - Plexure Valuation

investors

Jun, 2016 Amount Post-IPO - Plexure Valuation

investors

May, 2016 Amount Post-IPO - Plexure Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Plexure

Plexure has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include McDonald's. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Fast food chain known for burgers and fries globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Plexure

Plexure has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Task Software. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Suite solutions for food businesses are offered by Task Software.
2000
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Plexure

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Plexure Comparisons

Employees
+
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Competitors of Plexure

Plexure operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yodle, Zenput, Bluecore, InsightSquared and BeMyEye, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online marketing service provider to local businesses
domain founded_year HQ Location
Zenput is utilized as an operations execution platform for multi-unit operators.
domain founded_year HQ Location
Automated personalized trigger-based emails are delivered for e-commerce behavior.
domain founded_year HQ Location
Cloud-based sales forecasting and KPI tracking are facilitated for businesses.
domain founded_year HQ Location
Provider of analysis solution for businesses
domain founded_year HQ Location
Wi-Fi-based in-store analytics solutions are provided for offline retailers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Plexure

Frequently Asked Questions about Plexure

When was Plexure founded?

Plexure was founded in 1984 and raised its 1st funding round 28 years after it was founded.

Where is Plexure located?

Plexure is headquartered in Auckland, New Zealand.

What is the annual revenue of Plexure?

Annual revenue of Plexure is $38.77M as on Mar 31, 2024.

What does Plexure do?

Plexure was established in 1984 in Auckland, New Zealand, as a provider of in-store customer insights solutions within the retail technology sector. Real-time transaction data, weather conditions, and location details are analyzed to support targeted messaging for retailers. POS information is combined with machine learning and weather data alongside loyalty programs to expand weekly customer numbers. Beacons, push notifications, and purchase records are integrated to enhance in-store customer engagement.

Who are the top competitors of Plexure?

Plexure's top competitors include Bluecore, Zenput and BeMyEye.

What products or services does Plexure offer?

Plexure offers Loyalty Platform, Mobile Order & Pay, and Point of Sale.

How many acquisitions has Plexure made?

Plexure has made 1 acquisition, including Task Software.

Who are Plexure's investors?

Plexure has 1 investor. Key investors include McDonald's.

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