Plexure

Auckland, New Zealand Founded: 1984 • Age: 42 yrs
Provider of in-store customer insights solutions for customer experience management
Annual revenue $38.8M Latest available
Total funding - 12 rounds
Employees - Tracked headcount
Investors 1 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Plexure

Plexure is a company based in Auckland (New Zealand) founded in 1984. Plexure has completed 1 acquisition, including Task Software. Plexure offers products and services including Loyalty Platform, Mobile Order & Pay, and Point of Sale. Plexure operates in a competitive market with competitors including Yodle, Zenput, Bluecore, InsightSquared and BeMyEye, among others.

  • Headquarter Auckland, New Zealand
  • Stage Public
  • Sectors
    Retail
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Plexure Limited
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $38.77 M (USD)
    32
    as on Mar 31, 2024
  • Net Profit
    $8.81 M (USD)
    -22
    as on Mar 31, 2024
  • EBITDA
    $9.32 M (USD)
    12
    as on Mar 31, 2024
  • Latest Funding Round
    $3.68 M (USD), Post-IPO

    Apr 02, 2019

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Plexure

Plexure offers a comprehensive portfolio of products and services, including Loyalty Platform, Mobile Order & Pay, and Point of Sale.

Product name locked
Category locked
Primary

Platform for personalized loyalty and data analysis

Product name locked
Category locked
Locked

App for mobile ordering and payment processing

Product name locked
Category locked
Locked

System for in-store and digital sales handling

People of Plexure

Headcount 50-200
Employee Profiles 82
Board Members and Advisors 4
Employee Profiles
People
Daniel Houden
CEO
People
Kathryn Byrne
Chief Strategy Officer
People
Russ Bennett
General Manager
People
André Gaylard
CFO

Unlock access to complete

Board Members and Advisors
people
Mitch Bowen
Non-Executive Director
people
Phil Norman
Chairman
people
Manda Trautwein
Non-Executive Director
people
Bill Crichton
Chairman

Unlock access to complete

Funding Insights of Plexure

Investors in Plexure

Plexure has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include McDonald's.

All
Institutional
Investor Description Founded Year Domain Location
Fast food chain known for burgers and fries globally.
Locked Locked Locked
Premium access

Investor details for Plexure

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Plexure

Plexure has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Task Software.

Investments
Premium access

Investment portfolio details for Plexure

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Suite solutions for food businesses are offered by Task Software.
Locked Locked 2000 Locked
Premium access

Complete acquisition details for Plexure

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Plexure

Premium access

Detailed financials for Plexure

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Plexure Comparisons

Plexure Primary company
Description
Provider of in-store customer insights solutions for custome...
Location
Auckland, New Zealand
Founded Year
1984
Annual Revenue
$38.77 M (USD)
Net Profit
$8.81 M (USD)
EBITDA
$9.32 M (USD)
Employees
Not available
Premium access

Peer comparison for Plexure

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Plexure

Plexure operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yodle, Zenput, Bluecore, InsightSquared and BeMyEye, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Online marketing service provider to local businesses
Locked Locked Locked
Zenput is utilized as an operations execution platform for multi-unit operators.
Locked Locked Locked
Automated personalized trigger-based emails are delivered for e-commerce behavior.
Locked Locked Locked
Cloud-based sales forecasting and KPI tracking are facilitated for businesses.
Locked Locked Locked
Provider of analysis solution for businesses
Locked Locked Locked
Wi-Fi-based in-store analytics solutions are provided for offline retailers.
Premium access

Detailed competitors of Plexure

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Plexure

Premium access

Complete news archive for Plexure

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Plexure

Plexure was founded in 1984 and raised its 1st funding round 28 years after it was founded.

Plexure is headquartered in Auckland, New Zealand.

Annual revenue of Plexure is $38.77M as on Mar 31, 2024.

Plexure was established in 1984 in Auckland, New Zealand, as a provider of in-store customer insights solutions within the retail technology sector. Real-time transaction data, weather conditions, and location details are analyzed to support targeted messaging for retailers. POS information is combined with machine learning and weather data alongside loyalty programs to expand weekly customer numbers. Beacons, push notifications, and purchase records are integrated to enhance in-store customer engagement.

Plexure's top competitors include Bluecore, Zenput and BeMyEye.

Plexure offers Loyalty Platform, Mobile Order & Pay, and Point of Sale.

Plexure has made 1 acquisition, including Task Software.

Plexure has 1 investor. Key investors include McDonald's.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available