About InsightSquared
InsightSquared is a Retail company based in Cambridge (United States) founded in 2010, and was acquired by Mediafly in December 2021. Cloud-based sales forecasting and KPI tracking are facilitated for businesses. It operates in the Retail and Technology sectors. InsightSquared has raised $56.82 million across 6 funding rounds from investors including Bessemer Venture Partners, Mediafly and Atlas Venture. The company has 61 employees. InsightSquared has completed 1 acquisition, including Olono. InsightSquared offers products and services including AI Sales Forecasting, RevOps Dashboards, Interactive Reporting, Activity Capture, and Conversation Intelligence. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Agnostic and Sales and Marketing. Its legal entity is INSIGHTSQUARED, INC. Its competitors include Outreach, Gong and Radius; 3 of its 3 listed competitors have raised funding.
Company details
InsightSquared was founded in 2010 in Cambridge, United States. A cloud-based platform is operated to support sales forecasting, KPI tracking, and multi-data-source reporting for small and medium businesses. Analytics are focused on sales, marketing, financial, and staffing sectors. Integrations are maintained with Salesforce, QuickBooks, Zendesk, ShoreTel Sky, Google Analytics, and various online platforms.
- Headquarters Cambridge, United States
- Employees 61
- Stage Acquired
- SectorsRetailTechnology
- Phone•••• ••••
- Website insightsquared.com
- Social LinkedIn X Facebook
- Acquired by Mediafly (Dec 2021)
- Legal Name Insightsquared, Inc
- Total Equity Funding$56.82M (USD)
in 6 rounds
- Latest Funding Round$6.82M (USD), Series D
Nov 2019
- InvestorsBessemer Venture Partners
& 11 more
- Employee Count61
- Investments & Acquisitions
- Acquired byMediafly
(Dec 2021)
Products & Services of InsightSquared
InsightSquared offers a comprehensive portfolio of products and services, including AI Sales Forecasting, RevOps Dashboards, Interactive Reporting, Activity Capture, and Conversation Intelligence.
Automates sales predictions using AI for accurate revenue growth.
Delivers updated views for adaptive revenue strategy management.
Provides detailed reports on sales activities and outcomes.
Syncs deal activities to analyze sales processes effectively.
Records and analyzes customer calls for sales insights.
Funding Insights of InsightSquared
InsightSquared has successfully raised a total of $56.82M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $6.82 million completed in November 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $56.82M
- Total Rounds 6
- Last Round Series D — $6.82M
- First Round $1M
(Feb 2011)
- Investors Count 11
All 6 funding rounds of InsightSquared with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2019 | $6.82M | Series D | – | – | – |
| May 2018 | $23M | Series D | – | Tola Capital | |
| Nov 2014 | $13.5M | Series C | – | Atlas Venture, DFJ | |
| Jun 2013 | $8M | Series B | – | DFJ, Atlas Venture | – |
| May 2012 | $4.5M | Series A | – | Atlas Venture | |
| Feb 2011 | $1M | Seed | – | – |
12 investors in total: 12 institutional.
Investors in InsightSquared
InsightSquared has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Bessemer Venture Partners, Mediafly and Atlas Venture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage Tech-focused venture capital firm funding companies in the US, Canada & Europe | tolacapital.com | Seattle, United States | ||
Accomplice is engaged in venture capital investments for startups. | accomplice.co | Boston, United States | ||
US focused VC firm | dfj.com | Menlo Park, United States | ||
Seed-stage tech startups are invested in by NextView Ventures. | nextview.vc | Boston, United States | ||
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
Early-stage investments in tech sectors are managed by the firm. | twosigmaventures.com | New York, United States | ||
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
GrandBanks Capital is engaged in venture capital investments. | grandbankscapital.com | Needham, United States | ||
Converge is engaged in venture capital investments for technology startups. | converge.vc | Cambridge, United States |
Investor details for InsightSquared
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of InsightSquared
2 people are tracked at InsightSquared (1 in leadership, 1 in team); the tracked headcount is 61.
| Name | Role | Group |
|---|---|---|
Phillip Strauss | Head of Professional Services | Leadership |
Morgan Higgins | Professional Services Manager | Team |
Complete people profiles for InsightSquared
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by InsightSquared
InsightSquared has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Olono.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Sales analytics are delivered via big data and AI integration. | olono.ai | Austin, United States | 2016 | Oct 2019 | •••• |
Complete acquisition details for InsightSquared
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Timeline of InsightSquared
Competitors of InsightSquared
InsightSquared has 3 listed competitors in our database, 3 of them funded. They include Outreach, Gong and Radius.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| outreach.io | 2014 | Seattle, United States | $489.09M | 1,023 | Sales execution platform provided to streamline strategies and engage customers. | |
| gong.io | 2015 | San Francisco, United States | $584M | 619 | Revenue intelligence solutions are delivered for sales and marketing teams. | |
| radius.com | 1990 | San Francisco, United States | $332.76M | Predictive marketing and sales platform |
Detailed competitors of InsightSquared
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- Full competitor set
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Web traffic of InsightSquared
The website of InsightSquared (insightsquared.com) receives about 3.4K visits a month.
- Monthly visits3.4K
▲ 23.9% vs previous month
Websites whose visitors overlap most with InsightSquared. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sellingpower.com | sellingpower.com | 100% | #1,429,870 | – | |
| openviewpartners.com | 81% | #887,641 | View details | ||
blogs.salesforce.com | blogs.salesforce.com | 74% | – | ||
| insidesales.com | 71% | 20.8K | #1,677,761 | View details | |
| hubspot.com | 57% | 38.1M | #812 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for InsightSquared
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as InsightSquared (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Insightsquared
Complete news archive for InsightSquared
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Frequently Asked Questions about InsightSquared
InsightSquared was founded in 2010 and raised its 1st funding round 1 year after it was founded.
InsightSquared is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
InsightSquared is a funded company, having raised a total of $56.82M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Feb 2011.
InsightSquared has 61 employees.
InsightSquared was founded in 2010 in Cambridge, United States. A cloud-based platform is operated to support sales forecasting, KPI tracking, and multi-data-source reporting for small and medium businesses. Analytics are focused on sales, marketing, financial, and staffing sectors. Integrations are maintained with Salesforce, QuickBooks, Zendesk, ShoreTel Sky, Google Analytics, and various online platforms.
InsightSquared offers AI Sales Forecasting, RevOps Dashboards, Interactive Reporting, Activity Capture, and Conversation Intelligence.
InsightSquared has made 1 acquisition, including Olono.
InsightSquared has 12 investors. Key investors include Bessemer Venture Partners, Mediafly, Atlas Venture, Tola Capital, and Accomplice.
InsightSquared operates through Insightsquared, Inc.
Yes. InsightSquared was acquired by Mediafly in December 2021.