InsideSales

Austin, United States Founded: 2004 • Age: 22 yrs Unicorn
Cloud-based software for sales playbooks and lead management is provided.

About InsideSales

InsideSales is a Technology company based in Austin (United States) founded in 2004 by David Elkington. Cloud-based software for sales playbooks and lead management is provided. InsideSales has raised $251.2 million across 8 funding rounds from investors including Microsoft, Salesforce and Kleiner Perkins. The company has 24 employees. InsideSales has completed 1 acquisition, including C9. InsideSales was last valued at $1.6 billion in October 2018. Its website insidesales.com draws about 21 thousand monthly visits. InsideSales offers products and services including Playbooksâ„¢, Cadence Automation, and Prioritization Reporting. Its focus areas include Enterprise Applications, Sales Force Automation, Sales Enablement and Content Management & Demo Tools. Its legal entity is INSIDESALES.COM. Its competitors include Seismic, Showpad and SAVO; 3 of its 3 listed competitors have raised funding.

Company details

InsideSales was founded in 2004 and is headquartered in Austin, United States. A cloud-based platform is operated to deliver software for creating sales playbooks. Lead follow-up and prospecting cadences are managed through the system, administrative tasks are automated, and user engagement is predicted using data analytics. The focus remains on sales enablement tools within the software-as-a-service sector.

  • Headquarters Austin, United States
  • Employees 24
  • Founders David Elkington
  • Stage Unicorn
  • Sectors
    Technology
  • Website category Business and Consumer Services · Marketing and Advertising
  • Phone
    •••• ••••
  • Website insidesales.com
  • Social LinkedIn X Facebook
  • Legal Name Insidesales.Com
Operational Areas
Key Metrics
  • Total Equity Funding
    $251.2M (USD)

    in 8 rounds

  • Latest Funding Round
    $50M (USD), Series D

    Jan 2017

  • Investors
    Microsoft

    & 9 more

  • Employee Count
    24
  • Investments & Acquisitions

Products & Services of InsideSales

InsideSales offers a comprehensive portfolio of products and services, including Playbooks™, Cadence Automation, and Prioritization Reporting.

Playbooks™
Sales Engagement Platform

Automates sales tasks and provides prioritization recommendations.

Cadence Automation
Sales Tool

Streamlines outreach sequences for effective customer engagement.

Prioritization Reporting
Analytics Tool

Offers insights into sales performance and team productivity.

Funding Insights of InsideSales

InsideSales has successfully raised a total of $251.2M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $50 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $251.2M
  • Total Rounds 8
  • Last Round Series D — $50M
  • First Round $4.05M

    (Dec 2011)

  • Investors Count 10

All 8 funding rounds of InsideSales with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jan 2017$50MSeries D–Polaris Partners
Mar 2015$60.65MSeries D$1.5BSalesforce
Apr 2014$100MSeries C$1B–
Apr 2014$100MSeries C––
Jan 2013$35MSeries B–USVP
Jan 2013$35.25MSeries B––
Aug 2012$4MSeries A––
Dec 2011$4.05MSeries A––
–
Valuation history
DateValuationStage
Mar 2015$1.5B••••••••
Apr 2014$1B••••••••

Last known valuation $1.6B (Oct 2018). 10 investors in total: 10 institutional.

Investors in InsideSales

InsideSales has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Microsoft, Salesforce and Kleiner Perkins.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Expansion stage tech-focused VC firm investing primarily in the US
questm.comBaltimore, United States
Early-stage US tech startups are invested in by HWVP.
hwvp.comSan Francisco, United States
VC firm that focuses on early stage investments in the US
usvp.comMenlo Park, United States
Early-stage technology companies are funded by this venture capital firm.
epicvc.comSalt Lake City, United States
Seed and early-stage tech investments are made in the US.
zettavp.comSan Francisco, United States
US focused venture capital firm
polarispartners.comBoston, United States
Venture capital firm investing in early-stage tech startups
1972kleinerperkins.comMenlo Park, United States
Microsoft is recognized for software, hardware, and gaming solutions.
1975microsoft.comRedmond, United States
Operates as Ireland's strategic investment fund, managing key financial investments for national development.
1990isif.ieDublin, Ireland
Cloud-based CRM and collaboration solutions are provided for enterprises.
1999salesforce.comSan Francisco, United States
Premium access

Investor details for InsideSales

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of InsideSales

21 people are tracked at InsideSales (7 in leadership, 7 in board & advisors, 7 in team); the tracked headcount is 24.

NameRoleGroup
David Elkington
FounderLeadership
Chris Harrington
Chief Executive OfficerLeadership
Ryan Allphin
Chief Technology OfficerLeadership
Suaad Sait
President of GrowthLeadership
Dave Boyce
Chief Strategy OfficerLeadership
Martin Moran
Managing Director, InternationalLeadership
John Markovich
Chief Financial OfficerLeadership
Ed Gillis
DirectorBoard & advisors
Lindsey Armstrong
DirectorBoard & advisors
Lars Leckie
DirectorBoard & advisors
Dave Barrett
DirectorBoard & advisors
Mark Gorenberg
DirectorBoard & advisors
Josh James
DirectorBoard & advisors
Dafina Toncheva
DirectorBoard & advisors
Richard Farrar
Directory Of Infrastructure and HDF OperationsTeam
Lalitha Muthuswamy
Senior Quality EngineerTeam
Matthew Boxx
Network System Engineer, SrTeam
Anthony Berrett
Internal OperationsTeam
Dennis Gatts
Unknown RoleTeam
Rusty Lavaja
Unknown RoleTeam

1 more people are available in the full profile.

Premium access

Complete people profiles for InsideSales

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Investments & Acquisitions by InsideSales

InsideSales has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include C9.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Big data intelligence is applied to sales and marketing optimization.
c9inc.comSan Mateo, United States1999May 2015••••
Premium access

Complete acquisition details for InsideSales

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of InsideSales

5 dated milestones of InsideSales across 13 years, from founding to its latest funding, stage changes and deals.

  1. Founded InsideSales is founded.
  2. Funding First funding round of $4.0M.
  3. Milestone Reaches Unicorn status.
  4. Acquisition Acquires C9.
  5. Funding Latest funding round, Series D, of $50.0M.

Competitors of InsideSales

InsideSales has 3 listed competitors in our database, 3 of them funded. They include Seismic, Showpad and SAVO.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
seismic.com2010San Diego, United States$440M989
Cloud and AI-based sales enablement platforms are provided for teams.
showpad.com2011San Francisco, United States$160.07M158
Provider of Mobile Sales Enablement platform
savogroup.com1999Chicago, United States$83.1M121
Platform offering Sales enablement software
Premium access

Detailed competitors of InsideSales

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of InsideSales

The website of InsideSales (insidesales.com) receives about 20.8K visits a month and ranks #1,677,761 among all websites worldwide, #7,479 in Marketing and Advertising.

  • Monthly visits
    20.8K

    ▲ 34.1% vs previous month

  • Unique visitors
    6.5K

    per month

  • Global rank
    #1,677,761

    among all websites

  • Category rank
    #7,479

    Business and Consumer Services · Marketing and Advertising

Similar websites

Websites whose visitors overlap most with InsideSales. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
salespipe.co
salespipe.co
100%
#5,837,153–
bridgegroupinc.com
92%
2.9K#5,603,037View details
insideview.com
88%
4.8K#4,593,774View details
connectandsell.com
88%
2.8K#5,629,533View details
bbp.infusionsoft.com
bbp.infusionsoft.com
85%
–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
Premium access

All 33 similar websites and full traffic analytics for InsideSales

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 33 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Sales Force Automation

3 companies that operate in the same segment as InsideSales (Sales Force Automation) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of AI-powered customer relationship management software
2005Cambridge, Massachusetts, United StatesUSD 100.7 MUSD 3.13 B8,250
Contact databases and sales intelligence are supplied to businesses.
2000Vancouver, Washington, United StatesUSD 32 MUSD 1.25 B3,510
Sales prospecting and engagement tools are offered to enterprises.
2011Atlanta, Georgia, United StatesUSD 246.48 M1,121
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • ✓
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • ✓
    Full access to every database India & global coverage, advanced filters and rich profile details
  • ✓
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Insidesales

Premium access

Complete news archive for InsideSales

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about InsideSales

InsideSales was founded in 2004 and raised its 1st funding round 7 years after it was founded.

InsideSales is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

InsideSales is a funded company, having raised a total of $251.2M across 8 funding rounds to date. The company's 1st funding round was a Series A of $4.05M, raised on Dec 2011.

InsideSales has 24 employees.

InsideSales was founded in 2004 and is headquartered in Austin, United States. A cloud-based platform is operated to deliver software for creating sales playbooks. Lead follow-up and prospecting cadences are managed through the system, administrative tasks are automated, and user engagement is predicted using data analytics. The focus remains on sales enablement tools within the software-as-a-service sector.

InsideSales's top competitors include Seismic, Showpad and SAVO.

InsideSales offers Playbooksâ„¢, Cadence Automation, and Prioritization Reporting.

InsideSales has made 1 acquisition, including C9.

InsideSales has 10 investors. Key investors include Microsoft, Salesforce, Kleiner Perkins, QuestMark Partners, and HWVP.

The valuation of InsideSales is $1.6B as of Oct 2018.

InsideSales operates through Insidesales.Com.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available