Showpad

San Francisco, United States Founded: 2011 • Age: 15 yrs Acquired By Vector Capital
Provider of Mobile Sales Enablement platform
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About Showpad

Showpad is a company based in San Francisco (United States) founded in 2011 was acquired by Vector Capital in August 2025.. Showpad has raised $160.07 million across 7 funding rounds from investors including SVB, Vector Capital and Dawn Capital. The company has 158 employees as of December 31, 2023. Showpad has completed 5 acquisitions, including LIA, LearnCore and StoryDesk. Showpad offers products and services including Showpad eOS, Showpad AI, Showpad Content, Showpad Coach, and Showpad Video. Showpad operates in a competitive market with competitors including Seismic, Bigtincan, Mediafly, ClearSlide and Tiled, among others.

  • Headquarter San Francisco, United States
  • Employees 158 as on 31 Dec, 2023
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $160.07 M (USD)

    in 7 rounds

  • Latest Funding Round
  • Investors
    SVB

    & 5 more

  • Employee Count
    158

    as on Dec 31, 2023

  • Investments & Acquisitions
    LIA

    & 4 more

  • Acquired by
    Vector Capital

    (Aug 27, 2025)

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Products & Services of Showpad

Showpad offers a comprehensive portfolio of products and services, including Showpad eOS, Showpad AI, Showpad Content, Showpad Coach, and Showpad Video. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

All-in-one AI solution for content and training to engage buyers.

Enhances seller productivity and builds buyer trust through recommendations.

Centralizes and customizes sales assets for efficient access.

Onboards and coaches sellers at scale for improved performance.

Personalizes and streamlines seller-buyer interactions.

Provides insights on content and training effectiveness.

People of Showpad
Headcount 1000-5000
Employee Profiles 80
Board Members and Advisors 1
Employee Profiles
People
Jurgen Schepens
Group Product Manager
People
Jeroen Minnaert
Vp, Software Architecture
People
Carina Morais
Talent Acquisition Specialist
People
Charlotte Jacques
Senior Legal Counsel

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Board Members and Advisors
people
Louis Jonckheere
Co-founder, Board Member

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Funding Insights of Showpad

Showpad has successfully raised a total of $160.07M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round
  • First Round

    (28 Mar 2013)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2019 Amount Series D - Showpad Valuation Dawn Capital , Insight Partners
Jun, 2019 Amount Debt – Conventional - Showpad Valuation

investors

SVB
Jun, 2018 Amount Series C - Showpad Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Showpad

Showpad has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Vector Capital and Dawn Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Dawn Capital is focused on investing in European software startups.
Founded Year Domain Location
Investments in early-stage startups are focused on by Hummingbird Ventures.
Founded Year Domain Location
Investment firm scaling software and technology companies from early to late stages.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Showpad

Showpad has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include LIA, LearnCore and StoryDesk. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud-based platform for recording and analyzing sales meetings is offered.
2016
Secure sales content is distributed via B2B mobile platform.
2012
Enterprise iOS apps are provided for sales team productivity.
2011
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Showpad

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Showpad Comparisons

Employees
+
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Competitors of Showpad

Showpad operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Seismic, Bigtincan, Mediafly, ClearSlide and Tiled, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud and AI-based sales enablement platforms are provided for teams.
domain founded_year HQ Location
Mobile based content enablement system for sales teams
domain founded_year HQ Location
SaaS content management solutions are delivered for sales teams.
domain founded_year HQ Location
Cloud-based platform for sales enablement and communication analytics.
domain founded_year HQ Location
Interactive content experiences are provided by Tiled for businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Showpad

Frequently Asked Questions about Showpad

When was Showpad founded?

Showpad was founded in 2011 and raised its 1st funding round 2 years after it was founded.

Where is Showpad located?

Showpad is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Showpad a funded company?

Showpad is a funded company, having raised a total of $160.07M across 7 funding rounds to date. The company's 1st funding round was a Series C of $4.57M, raised on Mar 28, 2013.

How many employees does Showpad have?

As of Dec 31, 2023, the latest employee count at Showpad is 158.

What does Showpad do?

Showpad is a mobile sales enablement platform that delivers contextual content to sales teams on any device. The system allows administrators to send push notifications, offering a way to communicate with sales staff via in-app broadcasts. It allows users to manage content and create interactive presentations. Key customers include BASF, Unilever, Heineken, Xerox, Intel, Schneider, Wyndham, Audi. Integration with Salesforce, Box, Dropbox, and Google Drive.

Who are the top competitors of Showpad?

Showpad's top competitors include Seismic, Mediafly and Bigtincan.

What products or services does Showpad offer?

Showpad offers Showpad eOS, Showpad AI, Showpad Content, Showpad Coach, and 2 more products and services.

How many acquisitions has Showpad made?

Showpad has made 5 acquisitions, including LIA, LearnCore, and StoryDesk.

Who are Showpad's investors?

Showpad has 6 investors. Key investors include SVB, Vector Capital, Dawn Capital, Hummingbird Ventures, and Insight Partners.

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