About Prefr
Prefr is a Financial Services company based in Hyderabad (India) founded in 2008 by Abhishek Agarwal and Rajiv Raj, and was acquired by CRED in November 2022. An online marketplace for consumer and business loans is provided. Prefr has raised $10.41 million across 6 funding rounds from investors including CRED, Stride Ventures and Bharat Fund. The company has 283 employees. Its chief executive, as recorded, is Abhishek Agarwal. Its website prefr.com draws about 536 thousand monthly visits. Its Indian entity Infocredit Services Private Limited reported revenue of ₹35.65 Cr. Its focus areas include FinTech, Alternative Lending, Online Lenders and Diversified. Its competitors include Epimoney, IndiaLends and i2i; 2 of its 3 listed competitors have raised funding.
Company details
Prefr was founded in 2008 in Hyderabad, India, and operates as an online platform in the fintech sector. Various loan products, such as personal loans, point-of-sale financing, cash advances, and term loans, are offered with tailored amounts, terms, and repayment schedules. Additional services including credit scores, health cards, and insurance are featured. The application is accessible on the Android platform.
- Headquarters Hyderabad, India
- Employees 283
- Founders Abhishek Agarwal, Rajiv Raj
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Website prefr.com
- Social LinkedIn
- Acquired by CRED (Nov 2022)
- Legal Name Infocredit Services Private Limited
- Date of Incorporation 29 May, 2012
- Jurisdiction Mumbai, Maharashtra, India
Associated legal entities of Prefr
Prefr operates through Infocredit Services Private Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Infocredit Services Private Limited CIN U93000MH2012PTC396971 | Amalgamated | 29 May 2012 | Mumbai, Maharashtra | ₹35.6 Cr | 283 | 3 | View details |
Funding Insights of Prefr
Prefr has successfully raised a total of $10.41M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $95.77 thousand completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.41M
- Total Rounds 6
- Last Round Series B — $95,770
- First Round $98,876
(Sep 2014)
- Investors Count 14
All 6 funding rounds of Prefr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $95,770 | Series B | – | Stride Ventures | – |
| Jan 2019 | $3M | Series B | – | Bharat Innovation Fund | |
| Sep 2017 | $5M | Series B | – | Z47 | |
| Apr 2016 | $2.15M | Series A | – | Kalaari Capital | |
| Nov 2014 | $59,179 | Angel Round | – | Swapna Subramani | |
| Sep 2014 | $98,876 | Angel Round | – | Swapna Subramani |
15 investors in total: 6 institutional and 9 angel.
Investors in Prefr
Prefr has secured backing from 15 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include CRED, Stride Ventures and Bharat Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| strideventures.global | ||||
| bharat.fund | ||||
| rmgh.eu | ||||
| kalaari.com | ||||
| z47.com | ||||
CRED is operated as a members-only financial rewards club. | 2018 | cred.club | Bengaluru, India | |
RK Ryan Khoury | unknown_14392e6290c04a98a | |||
ND Navroz D Udwadia | unknown_9e683137b65a4593b | |||
RM Rahul Mehta | unknown_7ec49bd5b40a4ec2a | |||
SP Siddharth Parekh | unknown_afcda2eec73e42329 |
Investor details for Prefr
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Infocredit Services Private Limited (Prefr)
Infocredit Services Private Limited is the primary company behind Prefr. The board of Infocredit Services Private Limited currently have 3 directors; the longest-serving is Abhishek Arun Agarwal, appointed in 2014. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Abhishek Arun Agarwal DIN 06925640 | Managing Director | 04 Sep 2014 | 12 yrs 1 mo | Infocredit Services Private Limited |
| Rohan Shah Naresh DIN 07878167 | Nominee Director | 11 Jan 2023 | 3 yrs 9 mo | Infocredit Services Private Limited |
| Narasimha Sastry Vasanth DIN 08816981 | Nominee Director | 11 Jan 2023 | 3 yrs 9 mo | Infocredit Services Private Limited |
People of Prefr
2 people are tracked at Prefr (2 in leadership); the tracked headcount is 283.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Rajiv Raj | Co-Founder | Leadership |
Complete people profiles for Prefr
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- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Prefr
Figures of Infocredit Services Private Limited, the primary company behind Prefr, for FY 2022. Revenue was ₹35.65 Cr (+120% year on year). EBITDA was -₹9.14 Cr (-26% margin). Revenue has grown at a compounded annual rate of +33% over three years and +46% over five years.
- ₹35.65 CrRevenue · FY 2022 · +120% YoY
- -₹9.14 CrEBITDA · -26% margin
- ₹14.5 LakhPaid-up capital
- 283Employees (provident fund records)
- +33%Revenue CAGR, 3 years
- +46%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Infocredit Services Private Limited are on its company page.
Detailed financial statements for Prefr
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Prefr
4 dated milestones of Prefr across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Prefr is founded.
- Funding First funding round of $99K.
- Funding Latest funding round, Series B, of $96K.
- Exit Acquired by CRED.
Competitors of Prefr
Prefr has 3 listed competitors in our database, 2 of them funded. They include Epimoney, IndiaLends and i2i.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| epimoney.in | 1995 | Chennai, India | 623 | Consumer and business loans are facilitated via an online platform. | ||
| indialends.com | 2014 | Gurugram, India | $30.11M | 221 | Online platform providing loans and credit cards from various financial institutions | |
| i2ifunding.com | 2015 | Noida, India | $934,120 | 33 | Borrowers are connected with investors through P2P lending services. |
Detailed competitors of Prefr
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Prefr
The website of Prefr (prefr.com) receives about 535.6K visits a month and ranks #107,501 among all websites worldwide, #6,776 in Banking Credit and Lending.
- Monthly visits535.6K
▲ 50.5% vs previous month
- Unique visitors172K
per month
- Global rank#107,501
among all websites
- Category rank#6,776
Finance · Banking Credit and Lending
- Bounce rate42%
- Pages per visit4.9
- Average visit2 min 10 sec
- DevicesDesktop 2% · Mobile 98%
Websites whose visitors overlap most with Prefr. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| moneyview.in | 100% | 2.6M | #21,207 | View details | |
| credable.in | 96% | 11.2K | #1,231,329 | View details | |
| paywithring.com | 89% | 207.6K | #137,029 | View details | |
| incred.com | 89% | 444.9K | #89,222 | View details | |
| bajajfinservmarkets.in | 89% | 6.8M | #8,708 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Prefr
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
3 companies that operate in the same segment as Prefr (Alternative Lending) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 106.45 M | 2,161 |
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Related news about Prefr
Complete news archive for Prefr
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Frequently Asked Questions about Prefr
Prefr was founded in 2008 and raised its 1st funding round 6 years after it was founded.
Prefr is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Abhishek Agarwal is the CEO of Prefr, as recorded in our data. They have also founded this company.
Prefr is a funded company, having raised a total of $10.41M across 6 funding rounds to date. The company's 1st funding round was a Angel Round of $98.88K, raised on Sep 2014.
Prefr has 283 employees.
The primary company behind Prefr, Infocredit Services Private Limited, reported revenue of ₹35.65 Cr for FY 2022, up 120% year on year.
Prefr was founded in 2008 in Hyderabad, India, and operates as an online platform in the fintech sector. Various loan products, such as personal loans, point-of-sale financing, cash advances, and term loans, are offered with tailored amounts, terms, and repayment schedules. Additional services including credit scores, health cards, and insurance are featured. The application is accessible on the Android platform.
Prefr's top competitors include Epimoney, i2i and IndiaLends.
Prefr has 15 investors. Key investors include CRED, Stride Ventures, Bharat Fund, Ryan Khoury, and Navroz D Udwadia.
Prefr operates through Infocredit Services Private Limited.
Yes. Prefr was acquired by CRED in November 2022.
The legal entities of Prefr currently have 3 directors, including Abhishek Arun Agarwal, Rohan Shah Naresh, Narasimha Sastry Vasanth.