About Profitect
Profitect is a Retail company based in Burlington (United States) founded in 2005, and was acquired by Zebra in May 2019. It operates as a technology platform that provides prescriptive analytics for retailers. Profitect has raised $17.47 million across 6 funding rounds from investors including Zebra, Motorola Solutions and Vertical Venture Partners. The company has 44 employees. Its focus areas include In Store Retail Tech, Analytics and Diversified. Its legal entity is PROFITECT INC. Its competitors include Trax, RetailNext, SPINS, Crisp and Wiser and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Profitect was founded in 2005 in Burlington, United States, as a technology platform focused on retail analytics. Prescriptive solutions are provided through AI and machine learning to detect patterns, boost sales, and improve margins. Operations center on data-driven decision-making with software like Profit Amplification, which optimizes revenue and cuts supply chain costs. Services encompass in-store fraud detection, asset protection, logistics productivity enhancements, and targeted marketing efforts.
- Headquarters Burlington, United States
- Employees 44
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website profitect.com
- Social LinkedIn X Facebook
- Acquired by Zebra (May 2019)
- Legal Name Profitect Inc.
Funding Insights of Profitect
Profitect has successfully raised a total of $17.47M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $7.25 million completed in February 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.47M
- Total Rounds 6
- Last Round Series B — $7.25M
- First Round $3M
(Jun 2005)
- Investors Count 4
All 6 funding rounds of Profitect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2017 | $7.25M | Series B | – | – | – |
| Nov 2016 | – | Series B | – | – | |
| Aug 2015 | $1.72M | Series B | – | – | – |
| Apr 2014 | – | Series B | – | – | |
| Oct 2009 | $5.5M | Series A | – | – | |
| Jun 2005 | $3M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in Profitect
Profitect has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Zebra, Motorola Solutions and Vertical Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are made in specific industry verticals. | – | vvp.vc | Palo Alto, United States | |
- | – | cedarfund.com | - | |
Early stage VC Firm investing in Israel and the US | – | genesispartners.com | Herzliya, Israel | |
Communication technology provider | 1928 | motorolasolutions.com | Chicago, United States | |
Zebra Technologies is recognized for providing intelligent operation solutions globally. | 1969 | zebra.com | Lincolnshire, United States |
Investor details for Profitect
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Timeline of Profitect
4 dated milestones of Profitect across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Profitect is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series B, of $7.2M.
- Exit Acquired by Zebra.
Competitors of Profitect
Profitect has 9 listed competitors in our database, 8 of them funded. They include Trax, RetailNext, SPINS, Crisp and Wiser, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| traxretail.com | 2010 | Singapore | $1.03B | – | Cloud-based analytics solutions for retail shelf management are delivered. | |
| retailnext.net | 2007 | San Jose, United States | $231.86M | 63 | In-store customer behavior is tracked and analyzed in real-time. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | – | Business analytics software is provided for CPG retailers and suppliers. | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $25.2M | 55 | SaaS-based promotion software is offered for retail testing. | |
| scanntech.com.br | 1991 | Sao Paulo, Brazil | $50M | – | Analytics software solutions for retail sales and inventory are provided. | |
| paralleldots.com | 2014 | Seattle, United States | $6.5M | 126 | AI-powered image recognition solutions are provided for retail businesses. |
Detailed competitors of Profitect
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Web traffic of Profitect
Websites that share an audience with Profitect (profitect.com).
Websites whose visitors overlap most with Profitect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| agilenceinc.com | 98% | 10.1K | #2,225,809 | View details |
Top companies in Autonomous & In-Store Retail Tech
10 companies that operate in the same segment as Profitect (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 576 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Uusimaa, Finland | USD 816.41 M | USD 247.75 M | 2,302 |
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Related news about Profitect
Complete news archive for Profitect
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Frequently Asked Questions about Profitect
Profitect was founded in 2005.
Profitect is headquartered in Burlington, United States. It is registered at Burlington, Vermont, United States.
Profitect is a funded company, having raised a total of $17.47M across 6 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Jun 2005.
Profitect has 44 employees.
Profitect was founded in 2005 in Burlington, United States, as a technology platform focused on retail analytics. Prescriptive solutions are provided through AI and machine learning to detect patterns, boost sales, and improve margins. Operations center on data-driven decision-making with software like Profit Amplification, which optimizes revenue and cuts supply chain costs. Services encompass in-store fraud detection, asset protection, logistics productivity enhancements, and targeted marketing efforts.
Profitect's top competitors include Trax, ParallelDots and Eversight.
Profitect has 5 investors. Key investors include Zebra, Motorola Solutions, Vertical Venture Partners, Cedar Fund, and Genesis Partners.
Profitect operates through Profitect Inc..
Yes. Profitect was acquired by Zebra in May 2019.