About Proline India
Proline India is a Retail company based in Bengaluru (India) founded in 1983, and was acquired by Lifco in June 2007. Internet first brand of casual and apparel for men and women. The company has 99 employees. Its Indian entity Proline India Limited reported revenue of βΉ86.16 Cr. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its competitors include Hopscotch, Bewakoof and Styched; 3 of its 3 listed competitors have raised funding.
Company details
Started in 1983 by brothers Rajesh and Rajiv Batra, Proline is the leading brand for Polo T-Shirts, Tracks, Track Suits, Sweat Shirts, Tees, Polos, Shorts, Tracks, Summer Special Clothes. As of August, 2015 it is available at 25 EBOs, 700 MBOs and 150 LFS across Lifestyle, Shoppers Stop, Central and Reliance Trends. Proline roped in iconic brand ambassadors like cricketers Ravi Shastri and Vinod Kambli to endorse the range, has a strong association with sports.
- Headquarters Bengaluru, India
- Employees 99
- Stage Acquired
- SectorsRetail
- Website prolineindia.com
- Social X Facebook
- Acquired by Lifco (Jun 2007)
- Legal Name Proline India Limited
- Date of Incorporation 06 Aug, 1984
- Jurisdiction Mumbai, Maharashtra, India
Associated legal entities of Proline India
Proline India operates through Proline India Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2020) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Proline India Limited CIN U36930MH1984PTC033670 | Amalgamated | 06 Aug 1984 | Mumbai, Maharashtra | ₹86.2 Cr | 99 | 4 | View details |
Investors in Proline India
Proline India has secured backing from 1 investor. Prominent investors backing the company include Lifco.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Dental equipment and supplies are distributed by Lifco in Sweden. | 1946 | lifco.se | Enkoping, Sweden |
Investor details for Proline India
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Proline India Limited (Proline India)
Proline India Limited is the primary company behind Proline India. The board of Proline India Limited currently have 4 directors; the longest-serving is Rajiv Kumar Batra, appointed in 1984. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajiv Kumar Batra DIN 00748729 | Director | 06 Aug 1984 | 42 yrs 2 mo | Proline India Limited |
| Rajesh Kumar Batra DIN 00020764 | Director | 06 Aug 1984 | 42 yrs 2 mo | Proline India Limited |
| Mahalingam Narayanaswami Ramachandran DIN 00035601 | Director | 04 Aug 1998 | 28 yrs 3 mo | Proline India Limited |
| Sandeep Anand Mukim DIN 03571725 | Managing Director | 01 Nov 2017 | 9 yrs | Proline India Limited |
Financials of Proline India
Figures of Proline India Limited, the primary company behind Proline India, for FY 2020. Revenue was ₹86.16 Cr (+5% year on year). Net profit was ₹4.25 Cr (5% margin). EBITDA was ₹8.39 Cr (10% margin). Revenue has grown at a compounded annual rate of +13% over three years and +6% over five years.
- ₹86.16 CrRevenue · FY 2020 · +5% YoY
- ₹4.25 CrNet profit · 5% margin
- ₹8.39 CrEBITDA · 10% margin
- ₹1.97 CrPaid-up capital
- 99Employees (provident fund records)
- +13%Revenue CAGR, 3 years
- +6%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Proline India Limited are on its company page.
Detailed financial statements for Proline India
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Proline India
2 dated milestones of Proline India across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Proline India is founded.
- Exit Acquired by Lifco.
Competitors of Proline India
Proline India has 3 listed competitors in our database, 3 of them funded. They include Hopscotch, Bewakoof and Styched.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | Multi-category fashion for men and women is offered online. |
Detailed competitors of Proline India
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Proline India
Websites that share an audience with Proline India (prolineindia.com).
Websites whose visitors overlap most with Proline India. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shoppersstop.com | 100% | 2.2M | #23,258 | View details | |
| basicslife.com | 44% | 32.5K | #679,051 | View details | |
| bewakoof.com | 42% | 2.7M | #15,061 | View details | |
| wyo.in | 32% | 26.6K | #965,987 | View details |
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Proline India (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Proline India
Complete news archive for Proline India
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Proline India
Proline India was founded in 1983.
Proline India is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Proline India has 99 employees.
The primary company behind Proline India, Proline India Limited, reported revenue of βΉ86.16 Cr for FY 2020, up 5% year on year.
Started in 1983 by brothers Rajesh and Rajiv Batra, Proline is the leading brand for Polo T-Shirts, Tracks, Track Suits, Sweat Shirts, Tees, Polos, Shorts, Tracks, Summer Special Clothes. As of August, 2015 it is available at 25 EBOs, 700 MBOs and 150 LFS across Lifestyle, Shoppers Stop, Central and Reliance Trends. Proline roped in iconic brand ambassadors like cricketers Ravi Shastri and Vinod Kambli to endorse the range, has a strong association with sports.
Proline India has 1 investor. Key investors include Lifco.
Proline India operates through Proline India Limited.
Yes. Proline India was acquired by Lifco in June 2007.
The legal entities of Proline India currently have 4 directors, including Sandeep Anand Mukim, Rajiv Kumar Batra, Mahalingam Narayanaswami Ramachandran and others.

