About Protobrand
Protobrand is a company based in Boston (United States) founded in 2005. It operates as a B2B, and SaaS. Protobrand offers products and services including Convo Tool, Metaphor Elicitation, Narrative Inquiry, and Photo Elicitation. Protobrand operates in a competitive market with competitors including ICF, Ipsos, Suzy, Realeyes and Streetbees, among others.
- Headquarter Boston, United States
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Technology
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Website
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Social
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- Legal Name Protobrand Sciences, Inc.
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Products & Services of Protobrand
Protobrand offers a comprehensive portfolio of products and services, including Convo Tool, Metaphor Elicitation, Narrative Inquiry, and Photo Elicitation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI tool for quantifying behavioral insights in market research.
Method to link products with consumer values and lifestyles.
Service for understanding brand's emotional and symbolic dimensions.
Technique to develop effective advertising based on consumer desires.
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Funding Insights of Protobrand
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investments & Acquisitions by Protobrand
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Protobrand
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Protobrand Comparisons
Competitors of Protobrand
Protobrand operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ICF, Ipsos, Suzy, Realeyes and Streetbees, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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IT suite and market research services are provided worldwide.
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Online market research data is delivered for diverse sectors.
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Customer targeting and feedback management platform is utilized for insights.
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AI-powered attention measurement and identity verification solutions are provided.
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AI-based marketing intelligence is collected via crowdsourced mobile workforce.
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Customer analytics solutions are provided for brands and retailers.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Protobrand
When was Protobrand founded?
Protobrand was founded in 2005.
Where is Protobrand located?
Protobrand is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
What does Protobrand do?
Protobrand specializes in using AI and Behavioral Science to enhance brand performance by analyzing consumer lifestyles, identities, and emotional connections. The company offers services like Metaphor Elicitation, Narrative Inquiry, and Photo Elicitation to help businesses innovate products and develop marketing strategies. Based in areas including Sweden and Chicago, it serves marketers and brands seeking transformational growth through research tools and insights.
Who are the top competitors of Protobrand?
Protobrand's top competitors include Ipsos, Earnest Analytics and ICF.
What products or services does Protobrand offer?
Protobrand offers Convo Tool, Metaphor Elicitation, Narrative Inquiry, and Photo Elicitation.