Protobrand

Boston, United States Founded: 2005 • Age: 21 yrs
Delivers AI-driven insights for product innovation, brand strategy, and marketing communications.

About Protobrand

Protobrand is a company based in Boston (United States) founded in 2005. It operates as a B2B, and SaaS. Protobrand offers products and services including Convo Tool, Metaphor Elicitation, Narrative Inquiry, and Photo Elicitation. Protobrand operates in a competitive market with competitors including ICF, Ipsos, Suzy, Realeyes and Streetbees, among others.

  • Headquarter Boston, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Protobrand Sciences, Inc.
Operational Areas
Technology → Artificial Intelligence & Machine Learning
Technology → Artificial Intelligence & Machine Learning
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of Protobrand

Protobrand offers a comprehensive portfolio of products and services, including Convo Tool, Metaphor Elicitation, Narrative Inquiry, and Photo Elicitation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI tool for quantifying behavioral insights in market research.

Method to link products with consumer values and lifestyles.

Service for understanding brand's emotional and symbolic dimensions.

Technique to develop effective advertising based on consumer desires.

People of Protobrand
Headcount 10-50
Employee Profiles 8
Employee Profiles
People
Pal Marton Afzelius
CEO and co-founder
People
John McGarr
Senior Vice President
People
Karla Chavez Hernandez
Head Of Research Operations
People
Maureen Kade
Client Services

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Funding Insights of Protobrand

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by Protobrand

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Protobrand

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Protobrand Comparisons

Employees
+
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Competitors of Protobrand

Protobrand operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ICF, Ipsos, Suzy, Realeyes and Streetbees, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
IT suite and market research services are provided worldwide.
domain founded_year HQ Location
Online market research data is delivered for diverse sectors.
domain founded_year HQ Location
Customer targeting and feedback management platform is utilized for insights.
domain founded_year HQ Location
AI-powered attention measurement and identity verification solutions are provided.
domain founded_year HQ Location
AI-based marketing intelligence is collected via crowdsourced mobile workforce.
domain founded_year HQ Location
Customer analytics solutions are provided for brands and retailers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Protobrand

Voxpopme Adds New Technology Partners
Research-Live7 years ago

Frequently Asked Questions about Protobrand

When was Protobrand founded?

Protobrand was founded in 2005.

Where is Protobrand located?

Protobrand is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

What does Protobrand do?

Protobrand specializes in using AI and Behavioral Science to enhance brand performance by analyzing consumer lifestyles, identities, and emotional connections. The company offers services like Metaphor Elicitation, Narrative Inquiry, and Photo Elicitation to help businesses innovate products and develop marketing strategies. Based in areas including Sweden and Chicago, it serves marketers and brands seeking transformational growth through research tools and insights.

Who are the top competitors of Protobrand?

Protobrand's top competitors include Ipsos, Earnest Analytics and ICF.

What products or services does Protobrand offer?

Protobrand offers Convo Tool, Metaphor Elicitation, Narrative Inquiry, and Photo Elicitation.

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