About Quaero
Quaero is a Media & Entertainment company based in Charlotte (United States) founded in 1999, and was acquired by CSG International in October 2008. Digital audience data is managed and analyzed for behavioral insights. The company has 38 employees. The company was acqui-hired. Quaero offers products and services including CSG Ascendon, CSG Forte, and CSG ACP. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its legal entity in India is Quaero 3 (India) Private Limited (U72900KA2016PTC092917). Its competitors include mParticle, Alliance Data and Choozle; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 1999 in Charlotte, United States, Quaero operates in the digital analytics sector. An audience data management platform named AdVantage is utilized to integrate standard industry data sources. Behavioral patterns within this data are examined to develop proprietary audience segments. These segments are applied to enhance traffic and engagement levels, while advertising revenue is optimized via targeted placements, premium pricing, and yield strategies.
- Headquarters Charlotte, United States
- Employees 38
- Stage Acquired
- SectorsMedia & Entertainment
- Phone•••• ••••
- Website quaero.com
- Social LinkedIn X Facebook YouTube
- Acquired by CSG International (Oct 2008)
- Legal Name Quaero 3 (India) Private Limited
- Date of Incorporation 05 May, 2016
- Jurisdiction Bengaluru, Karnataka, India
- Latest Funding Round$1.5M (USD), Unspecified
Aug 2015
- InvestorsCSG International
& 3 more
- Employee Count38
- Acquired byCSG International
(Oct 2008)
Associated legal entities of Quaero
Quaero operates through Quaero 3 (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Quaero 3 (India) Private Limited CIN U72900KA2016PTC092917 | Active | 05 May 2016 | Bengaluru, Karnataka | 38 | 2 | View details |
Products & Services of Quaero
Quaero offers a comprehensive portfolio of products and services, including CSG Ascendon, CSG Forte, and CSG ACP.
Cloud-native platform for faster market entry and business scaling
Scalable system for streamlining end-to-end payment processes
Platform for broadband, cable, and satellite provider operations
Apps and channels of Quaero
its YouTube channel CSG has 1.35K subscribers and 30 videos.
Videos from Quaero
The most watched videos on Quaero's YouTube channel, CSG (1.35K subscribers). Click a video to play it here.
More on CSG.
Funding Insights of Quaero
- Total Rounds 2
- Last Round Unspecified — $1.5M
- First Round $2.6M
(May 2014)
- Investors Count 3
All 2 funding rounds of Quaero with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2015 | $1.5M | Unspecified | – | – | |
| May 2014 | $2.6M | Unspecified | – | – | – |
4 investors in total: 4 institutional.
Investors in Quaero
Quaero has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include CSG International, AlphaPrime and Pereg Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AlphaPrime is engaged in unspecified business activities. | alphaprime.com | New York, United States | ||
Early stage venture capital fund investing in the US and Israel | peregventures.com | New York, United States | ||
Early stage investments in software-enabled businesses are facilitated by RosePaul Ventures. | rosepaul.com | Newark, United States | ||
Customer engagement software is provided for data management and analysis. | 1994 | csgi.com | Englewood, United States |
Investor details for Quaero
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Quaero 3 (India) Private Limited (Quaero)
Quaero 3 (India) Private Limited is the primary company behind Quaero. The board of Quaero 3 (India) Private Limited currently have 2 directors; the longest-serving is Narasimhan Varadarajan Eechambadi, appointed in 2016. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Narasimhan Varadarajan Eechambadi DIN 07430606 | Director | 05 May 2016 | 10 yrs 6 mo | Quaero 3 (India) Private Limited |
| Vijaya Cheedaramalli Sarathy DIN 07429215 | Director | 05 May 2016 | 10 yrs 6 mo | Quaero 3 (India) Private Limited |
Timeline of Quaero
4 dated milestones of Quaero across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Quaero is founded.
- Exit Acquired by CSG International.
- Funding First funding round of $2.6M.
- Funding Latest funding round, Unspecified, of $1.5M.
Competitors of Quaero
Quaero has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Choozle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. |
Detailed competitors of Quaero
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Quaero
Websites that share an audience with Quaero (quaero.com).
Websites whose visitors overlap most with Quaero. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| neolane.com | 100% | View details | |||
skylightit.com | skylightit.com | 62% | – | ||
| linkedin.com | 61% | 1.9B | #18 | View details | |
| adobe.com | 42% | 338.6M | #93 | View details | |
en.wikipedia.org | en.wikipedia.org | 41% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Quaero
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Quaero (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Quaero
Complete news archive for Quaero
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- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Quaero
Quaero was founded in 1999 and raised its 1st funding round 15 years after it was founded.
Quaero is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina, United States.
Quaero has 38 employees.
Founded in 1999 in Charlotte, United States, Quaero operates in the digital analytics sector. An audience data management platform named AdVantage is utilized to integrate standard industry data sources. Behavioral patterns within this data are examined to develop proprietary audience segments. These segments are applied to enhance traffic and engagement levels, while advertising revenue is optimized via targeted placements, premium pricing, and yield strategies.
Quaero's top competitors include mParticle, Choozle and Alliance Data.
Quaero offers CSG Ascendon, CSG Forte, and CSG ACP.
Quaero has 4 investors. Key investors include CSG International, AlphaPrime, Pereg Ventures, and RosePaul Ventures.
Quaero operates through Quaero 3 (India) Private Limited.
Yes. Quaero was acquired by CSG International in October 2008.
The legal entities of Quaero currently have 2 directors, including Narasimhan Varadarajan Eechambadi, Vijaya Cheedaramalli Sarathy.