About Realytics
Realytics is a company based in Paris (France) founded in 2014 was acquired by smartclip in May 2022. Realytics has raised $2.67 million across 1 funding round from investors including BNP Paribas, smartclip and Elaia. Realytics offers products and services including Bee, TV Performance Analysis, and TV Segments Digital Activation. Realytics operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
- Headquarter Paris, France
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Sectors
Media & Entertainment
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Email
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Phone
Locked
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Website
Locked
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$2.67 M (USD)
in 1 rounds
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Latest Funding Round
$2.67 M (USD), Series A
Mar 28, 2017
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Investors
BNP Paribas
& 3 more
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Employee Count
Not available
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Acquired by
smartclip
(May 13, 2022)
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Products & Services of Realytics
Realytics offers a comprehensive portfolio of products and services, including Bee, TV Performance Analysis, and TV Segments Digital Activation.
Platform for unified TV and CTV campaign measurement.
Service to measure TV campaign impact on digital channels.
Tool for converting TV-engaged audiences into digital actions.
People of Realytics
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Funding Insights of Realytics
Realytics has successfully raised a total of $2.67M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.67 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Realytics
Realytics has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include BNP Paribas, smartclip and Elaia.
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Venture capital firm focused on early-stage investments
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Banking & financial service provider
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Advertising services for digital and video media are provided globally.
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Investor details for Realytics
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Investments & Acquisitions by Realytics
Investment portfolio details for Realytics
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Financial Statements - Realytics
Detailed financials for Realytics
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Realytics Comparisons
Peer comparison for Realytics
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Competitors of Realytics
Realytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
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Campaign analytics for TV ads are delivered via ACR technology.
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TV advertising effectiveness is measured via computer vision sensors.
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EDO is recognized as a TV outcomes company focused on advertising analytics.
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TV advertising solutions are provided for businesses through data-driven methods.
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TV attribution analytics
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Multi-platform advertising sales software is developed for media workflows.
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Detailed competitors of Realytics
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Latest news on Realytics
Complete news archive for Realytics
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Frequently Asked Questions about Realytics
Realytics was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Realytics is headquartered in Paris, France.
Realytics is a funded company, having raised a total of $2.67M across 1 funding round to date.
Realytics was founded in 2014 in Paris, France, within the advertising technology sector. TV ad performance is measured on a real-time basis through Direct Response Tracking technology, which monitors airings and viewer activities for up to four weeks. Sales data is integrated to calculate ROI and support media campaign optimization. Operations focus on analytics for advertisers in the European market.
Realytics offers Bee, TV Performance Analysis, and TV Segments Digital Activation.
Realytics has 4 investors. Key investors include BNP Paribas, smartclip, Elaia, and RTL interactive.