About Realytics
Realytics is a company based in Paris (France) founded in 2014 was acquired by smartclip in May 2022. Realytics has raised $2.67 million across 1 funding round from investors including BNP Paribas, smartclip and Elaia. Realytics offers products and services including Bee, TV Performance Analysis, and TV Segments Digital Activation. Realytics operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
- Headquarter Paris, France
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website realytics.io
- Social LinkedIn X Facebook
- Acquired by smartclip (May 2022)
- Total Equity Funding$2.67M (USD)
in 1 rounds
- Latest Funding Round$2.67M (USD), Series A
Mar 2017
- InvestorsBNP Paribas
& 3 more
- Acquired bysmartclip
(May 2022)
Products & Services of Realytics
Realytics offers a comprehensive portfolio of products and services, including Bee, TV Performance Analysis, and TV Segments Digital Activation.
Platform for unified TV and CTV campaign measurement.
Service to measure TV campaign impact on digital channels.
Tool for converting TV-engaged audiences into digital actions.
Funding Insights of Realytics
Realytics has successfully raised a total of $2.67M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.67 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.67M
- Total Rounds 1
- Last Round Series A — $2.67M
- First Round $2.67M
(Mar 2017)
- Investors Count 2
All 1 funding rounds of Realytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $2.67M | Series A | – | Elaia |
4 investors in total: 4 institutional.
Investors in Realytics
Realytics has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include BNP Paribas, smartclip and Elaia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early-stage investments | – | elaia.com | Paris, France | |
Banking & financial service provider | 1848 | group.bnpparibas | Paris, France | |
Advertising services for digital and video media are provided globally. | 2008 | smartclip.tv | Hamburg, Germany | |
Media company providing news, TV shows, and online content to audiences. | 2018 | rtl.de | Cologne, Germany |
Investor details for Realytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Realytics
16 people are tracked at Realytics (8 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Yara Akel | Chief Financial Officer | Leadership |
Valérie Teboul-Weber | Head of Account Managing, Research and Media Studies | Leadership |
Sebastien MONTEIL | CTO - Founder | Leadership |
Guillaume Belmas | CEO - Co-Founder | Leadership |
Cyrille BILLON | Head of Marketing | Leadership |
Sophie HENNIN | Head of Sales | Leadership |
Geoffroy de Gournay | Head of Data | Leadership |
Vincent Nguyen-Huu | Senior Engineering Manager - Co-Founder | Leadership |
Ali ABIDAR | Software engineer .Net | Team |
Jeremy Beuvry | Lead Data Scientist | Team |
Gwendal Péron | Front-end Lead Engineer | Team |
charlotte willems | Business Development Manager | Team |
Rhita Ech chaoui | Sales Business Development | Team |
Agathe Saï | Ingénieur Data Scientist | Team |
Noémie Moreira | Customer Success Manager FR - EN - DE | Team |
Charles Orville | Senior Software Engineer | Team |
Complete people profiles for Realytics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Realytics
3 dated milestones of Realytics across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Realytics is founded.
- Funding First funding round of $2.7M.
- Exit Acquired by smartclip.
Competitors of Realytics
Realytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ispot.tv | 2012 | Seattle, United States | $437.73M | 434 | Campaign analytics for TV ads are delivered via ACR technology. | |
| tvisioninsights.com | 2014 | New York, United States | $70.29M | 46 | TV advertising effectiveness is measured via computer vision sensors. | |
| edo.com | 2014 | Los Angeles, United States | $92.44M | 101 | EDO is recognized as a TV outcomes company focused on advertising analytics. | |
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| tvsquared.com | 2012 | Edinburgh, United Kingdom | $34.49M | 113 | TV attribution analytics | |
| invisioninc.com | 1993 | New York, United States | $36.12M | 110 | Multi-platform advertising sales software is developed for media workflows. | |
| acemetrix.com | 2007 | El Segundo, United States | $28.28M | – | Television ad analytics and optimization services are provided. | |
| admo.tv | 2014 | Paris, France | $8.04M | – | Measures impact of TV ads on online traffic | |
| tvbeat.com | 2013 | London, United Kingdom | $4.68M | 7 | TV Analytics SaaS Platform | |
| alleyesonscreens.com | 2012 | Zagreb, Croatia | $14.04M | – | Video advertising platform for enteprises |
Detailed competitors of Realytics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Realytics
The website of Realytics (realytics.io) receives about 11.3K visits a month and ranks #2,327,362 among all websites worldwide, #10,241 in Marketing and Advertising.
- Monthly visits11.3K
▲ 11.6% vs previous month
- Unique visitors3.6K
per month
- Global rank#2,327,362
among all websites
- Category rank#10,241
Business and Consumer Services · Marketing and Advertising
- Bounce rate47%
- Pages per visit1.7
- Average visit35 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with Realytics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rtl-adalliance.com | rtl-adalliance.com | 100% | – | #1,737,592 | – |
ad-exchange.fr | ad-exchange.fr | 84% | – | #6,646,229 | – |
| tf1pub.fr | 83% | 16K | #2,338,012 | View details | |
alliancedigitale.org | alliancedigitale.org | 75% | – | #7,983,197 | – |
| adintime.com | 75% | 51.6K | #637,417 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Realytics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Realytics
Complete news archive for Realytics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Realytics
10 companies that operate in the same segment as Realytics (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Realytics
Realytics was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Realytics is headquartered in Paris, France.
Realytics is a funded company, having raised a total of $2.67M across 1 funding round to date. The company's 1st funding round was a Series A of $2.67M, raised on Mar 2017.
Realytics was founded in 2014 in Paris, France, within the advertising technology sector. TV ad performance is measured on a real-time basis through Direct Response Tracking technology, which monitors airings and viewer activities for up to four weeks. Sales data is integrated to calculate ROI and support media campaign optimization. Operations focus on analytics for advertisers in the European market.
Realytics offers Bee, TV Performance Analysis, and TV Segments Digital Activation.
Realytics has 4 investors. Key investors include BNP Paribas, smartclip, Elaia, and RTL interactive.
Yes. Realytics was acquired by smartclip in May 2022.