About Realytics
Realytics is a company based in Paris (France) founded in 2014 was acquired by smartclip in May 2022.. Realytics has raised $2.67 million across 1 funding round from investors including BNP Paribas, smartclip and Elaia. Realytics offers products and services including Bee, TV Performance Analysis, and TV Segments Digital Activation. Realytics operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
- Headquarter Paris, France
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.67 M (USD)
in 1 rounds
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Latest Funding Round
$2.67 M (USD), Series A
Mar 28, 2017
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Investors
BNP Paribas
& 3 more
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Employee Count
Employee Count
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Acquired by
smartclip
(May 13, 2022)
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Products & Services of Realytics
Realytics offers a comprehensive portfolio of products and services, including Bee, TV Performance Analysis, and TV Segments Digital Activation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for unified TV and CTV campaign measurement.
Service to measure TV campaign impact on digital channels.
Tool for converting TV-engaged audiences into digital actions.
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Funding Insights of Realytics
Realytics has successfully raised a total of $2.67M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.67 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $2.7M
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First Round
First Round
(28 Mar 2017)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2017 | Amount | Series A - Realytics | Valuation | Elaia |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Realytics
Realytics has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include BNP Paribas, smartclip and Elaia. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on early-stage investments
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Founded Year | Domain | Location | |
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Banking & financial service provider
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Founded Year | Domain | Location | |
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Advertising services for digital and video media are provided globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Realytics
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Realytics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Realytics Comparisons
Competitors of Realytics
Realytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Campaign analytics for TV ads are delivered via ACR technology.
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| domain | founded_year | HQ Location |
TV advertising effectiveness is measured via computer vision sensors.
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| domain | founded_year | HQ Location |
EDO is recognized as a TV outcomes company focused on advertising analytics.
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| domain | founded_year | HQ Location |
TV advertising solutions are provided for businesses through data-driven methods.
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| domain | founded_year | HQ Location |
TV attribution analytics
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| domain | founded_year | HQ Location |
Multi-platform advertising sales software is developed for media workflows.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Realytics
Frequently Asked Questions about Realytics
When was Realytics founded?
Realytics was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Where is Realytics located?
Realytics is headquartered in Paris, France.
Is Realytics a funded company?
Realytics is a funded company, having raised a total of $2.67M across 1 funding round to date. The company's 1st funding round was a Series A of $2.67M, raised on Mar 28, 2017.
What does Realytics do?
Realytics was founded in 2014 in Paris, France, within the advertising technology sector. TV ad performance is measured on a real-time basis through Direct Response Tracking technology, which monitors airings and viewer activities for up to four weeks. Sales data is integrated to calculate ROI and support media campaign optimization. Operations focus on analytics for advertisers in the European market.
Who are the top competitors of Realytics?
What products or services does Realytics offer?
Realytics offers Bee, TV Performance Analysis, and TV Segments Digital Activation.
Who are Realytics's investors?
Realytics has 4 investors. Key investors include BNP Paribas, smartclip, Elaia, and RTL interactive.
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